McDonald's Philippines commemorated the release of Spider-Man: Brand New Day by launching an exclusive Spider-Man: Brand New Day Happy Meal and Premium Collectibles, taking the excitement of Marvel's beloved superhero beyond the big screen with nationwide Drive-Thru activations and exclusive opening weekend block screenings.
Exclusive Collectibles Marked a Brand New Day
McDonald's Philippines introduced its exclusive Spider-Man: Brand New Day Happy Meal, which included ten Spider-Man Backpack Toy designs for fans to collect. The experience went beyond the meal with an interactive QR code found on each Happy Meal box, which allowed customers to participate in special Spider-Man-themed gameplay.
McDonald's also debuted its premium Spider-Man: Brand New Day collectible toys, giving fans even more ways to bring home their favorite web-slinger. Customers who purchased any McDonald's meal and an additional P165 could select one of four collectible figures: Upside-Down Spider-Man, Crouching Spider-Man, Hammock Spider-Man, or Side Hang Spider-Man.
Spider-Man Swung into McDonald's Drive-Thrus Nationwide
To add to the excitement, Spider-Man made surprise appearances at McDonald's drive-thru locations across the country. Spider-Man, true to his role as everyone's friendly neighborhood hero, took orders, handed out meals, greeted families, and posed for photos with fans, transforming ordinary drive-thru visits into thrilling Spider-Man adventures.
"Spider-Man has always been a hero who connects with people in the most genuine and relatable way, and that's exactly the kind of experience we wanted to create for our customers. Through our Happy Meal, Premium Collectibles, and Drive-Thru activations, we wanted fans to experience the excitement of Spider-Man: Brand New Day in a fun and memorable way. From launching our Spider-Man Happy Meal and Premium Collectibles to bringing Spider-Man to our Drive-Thru stores and celebrating the movie's opening weekend with exclusive block screenings, we wanted fans to experience the excitement of Spider-Man: Brand New Day beyond the big screen. Whether collecting their favorite toys or creating feel-good moments with family and friends, there's something for every Spider-Man fan at McDonald's.” ~Ada Almendras-Lazaro, Chief Marketing Officer of McDonald's Philippines
Fans Filled Exclusive Opening Weekend Block Screenings
Keeping the excitement going during the film's opening weekend, McDonald's Philippines held exclusive block screenings of Spider-Man: Brand New Day at Trinoma Cinema in Quezon City and Glorietta 4 Cinemas in Makati. Both screenings were packed with fans and members of the media eager to see the latest Spider-Man adventure.
Fans can complete their Spider-Man adventure by collecting the exclusive Spider-Man: Brand New Day Happy Meal toys and Premium Collectibles, which are only available for a limited time at participating McDonald's locations nationwide.
For more information about McDonald’s Philippines, visit www.mcdonalds.com.ph, on Facebook, on Instagram, and on X.
About McDonald’s Philippines
McDonald’s Philippines master franchise holders Dr. George T. Yang & Kenneth S. Yang brought McDonald’s to the Philippines in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a network of over 860 stores nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of choice, Ronald McDonald House Charities Philippines.
No comments:
Post a Comment