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| Beyond The Beat: The Next Level ULT POWER SOUND Experience |
Sony Philippines is turning up the heat with Beyond The Beat: The Next-Level ULT POWER SOUND Experience, the Philippines' largest and most expensive ULT POWER SOUND launch, taking place on September 19, 2026, at COVE Manila, Okada Manila. Although General Admission passes have already been claimed, ULT fans who want to attend the event can still upgrade their MySony membership to Elite or Platinum to gain access to exclusive event areas and premium benefits.
Beyond the Beat brings together powerful sound, live performances, style, and self-expression, inviting music fans to experience Sony ULT in an immersive environment designed to be experienced rather than watched.
The highly anticipated event will showcase the latest offerings from the ULT POWER SOUND series, alongside powerful performances from Jacqueline Jala, Angelique Manto, David Gusion, Carlos Serrano III, A-Team, Jeremy G., KAIA, Maki, and the newest member of the Sony ULT Squad, SB19.
Unlock the ULT Experience with MySony Membership
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| General Admission, Elite, and Platinum Access |
Access to Beyond the Beat starts with an existing MySony account. MySony Member, Club, Elite, and Platinum account holders are eligible to register for the event, with access and benefits corresponding to their membership tier.
Platinum members can receive three passes to the Platinum area plus exclusive Sony merchandise, while Elite members can receive two passes to the Elite area. MySony Members and Club members can register for one General Admission pass.
With General Admission passes seeing strong demand following the event announcement, fans are encouraged to upgrade their MySony membership to Elite or Platinum for access to dedicated event areas and additional membership benefits.
For those looking to move up their membership tiers, registering eligible ULT POWER SOUND products during the qualifying period from August 1 to September 12, 2026 allows members to earn points toward a membership upgrade.
For the complete event mechanics, membership benefits, and registration details, visit this link: https://experience.sony-asia.com/ph/home/eventsdetails?EventID=493
A Next-Level Celebration of Music and Sound
Beyond the Beat is designed to bring the energy of ULT POWERS SOUND to life through music, performance and immersive experiences.
Guests can look forward to seeing the Sony ULT Squad, a curated lineup of artists and performers taking the stage, with SB19 making their first appearance as the newest addition to this powerful lineup.
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| The newest addition to the ULT Squad, SB19 |
The experience will also bring together music and elevated street style, encouraging attendees to express their individuality through the event’s Elevated Street Style dress code.
From powerful performances to the latest ULT POWER SOUND offerings, Beyond the Beat is set to bring fans closer to the sound, artists, and experiences they love.
Fans are encouraged to check their MySony membership status, register their eligible ULT POWER SOUND products and upgrade to Elite or Platinum to unlock a more elevated Beyond the Beat experience, Stay tuned to Sony Philippines’ official social media channels for more updates.
SONY CORPORATION
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: http://www.sony.net
*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time
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