Acer has officially marked two decades of market supremacy in the Philippines, having remained the country's top laptop brand for 20 years running, from 2006 to 2025. This historic milestone is confirmed by the IDC Quarterly Personal Computing Device Tracker, Q4 2025, the world's leading provider of market analytics for information technology, telecommunications, and consumer technology markets. According to Nielsen-GfK estimates, Acer's consumer laptop market share will hit an all-time high of 37.3% in 2025. It dominates the consumer gaming and non-gaming segments, with 40.5% and 36.1% market shares, respectively.
“We are incredibly proud to have earned the trust of Filipino consumers for twenty years. We will continue to serve our consumers in ways we know best to remain the top-of-mind computer brand in the country.” ~Sue Ong-Lim, Managing Director of Acer Philippines
Acer's accessible premium positioning has contributed to its long-term success and market domination. This is backed by a robust retail presence, a large service center network, esports leadership, strategic relationships with brand ambassadors, and effective promotions.
Acer is well-known for offering a diverse range of laptops at all price points while maintaining high quality and performance standards. The Aspire series maintains the gold standard for students, offering an ideal combination of dependability, efficiency, and longevity. The Nitro series has an excellent set of high-end specifications and powerful processing power, making premium performance available to a wide spectrum of gaming fans.
Acer is also committed to promoting the esports industry through tournaments like the Asia Pacific Predator League. Furthermore, smart relationships with icons such as the "Kings of P-pop," SB19, have successfully connected the brand to a new generation of digital natives.
For more information about Acer, visit www.acer.com or follow @AcerPH on Facebook.
About Acer
Founded in 1976, Acer is one of the world’s top technology companies with a presence in more than 160 countries. The company continues to evolve by embracing innovation across its offerings, which include computers and displays, while branching out to new businesses. Acer is also committed to sustainable growth, exploring new opportunities that align with its environmental and social responsibilities. The Acer Group employs nearly 12,000 employees that contribute to the research, design, marketing, sales and support of products, solutions, and services that break barriers between people and technology. Visit www.acer.com for more information.
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