Galaxy A57 5G and A37 5G feature a sleek design, powerful camera and upgraded Awesome Intelligence to give users the confidence for everyday use.
Samsung Electronics Co., Ltd. today unveiled the new Galaxy A57 5G and Galaxy A37 5G, the most recent Galaxy A series handsets to provide Samsung's latest mobile technologies, including upgraded Awesome Intelligence, to more users globally. Samsung's latest Galaxy A series represents the company's commitment to developing AI capabilities across more devices and enable more customers to leverage the power of intuitive AI that simplifies everyday chores. The Galaxy A57 5G and Galaxy A37 5G improve the daily experiences of customers by upgrading performance, camera, and display, as well as durability and security features. With up to six generations of OS upgrades and long-term security support, the Samsung Galaxy A series is designed to stay. Leading the range is the Galaxy A57 5G, which has a thinner, more streamlined design and enhanced AI-powered features, making it the most powerful Galaxy A series handset yet.
“The new Galaxy A series reflects our continued commitment to AI democratization by bringing the latest innovations to more Galaxy users. With Samsung’s fundamental capabilities combined with enriched Awesome Intelligence, Galaxy A57 5G and Galaxy A37 5G will deliver reliable everyday performance to users around the world and drive rapid AI expansion.” ~TM Roh, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics
Enriched Awesome Intelligence Designed for Everyday Life
Through the latest One UI 8.5, Galaxy A57 5G and A37 5G extend Samsung’s latest AI innovations to more users, with Awesome Intelligence that helps people get more things done with ease while unlocking new ways to create and stay productive.
The new Voice Transcription feature in the Voice Recorder app allows for rapid transcription and translation of call records and voicemail audio, making it easier to recall crucial information from meetings, lectures, or calls.AI Select can be accessed by long-pressing the Edge Panel, displaying relevant actions immediately on the screen for text extraction or content creation without manual selection. AI Select now supports Drag & Drop in Multi-Window mode, allowing users to seamlessly transfer photographs to Samsung Notes or Photo Editor for faster editing and productivity.
Awesome Intelligence simplifies everyday photo editing more than ever. Object Eraser now produces more realistic results when removing undesirable distractions, such as a passerby in the backdrop or junk in a café. On the Galaxy A57 5G, Best Face allows more photos and continuous shooting, making it easier to snap the ideal group shot in which everyone looks their best. Fan favorites such as Filters and Edit Suggestions allow users to swiftly enhance and share moments with no effort, while the Galaxy A57 5G also includes Auto Trim for even quicker video editing.
Circle to Search with Google now supports multi-object detection, allowing users to search for numerous objects in an image simultaneously, including clothing and accessories.
The new Galaxy A series broadens Awesome Intelligence experiences by offering a variety of agents designed to simplify common chores like as searching, planning plans, and easily modifying settings. As a conversational device agent, enhanced Bixby allows users to effortlessly operate Galaxy settings and functions with natural language, whereas Gemini navigates complicated tasks across native Galaxy apps and select third-party apps to offer faster, more intuitive interactions.
Awesome Camera to Capture Clearer Photos and Videos, Day or Night
As AI becomes more thoroughly incorporated into mobile experiences, camera performance is critical to provide the everyday usability and delight that consumers demand.
The Galaxy A57 5G and A37 5G provide brighter, clearer visuals thanks to updated camera technology and a better Image Signal Processor (ISP).
The gadgets have a versatile triple-camera system, led by a 50MP primary sensor, which produces clear, detailed photographs in a variety of lighting circumstances without the need for human changes.
When the lights go out, the Galaxy A57 5G and A37 5G cameras adjust effortlessly with enhanced Nightography, taking clear and lifelike photographs and videos even in low light circumstances.
As AI is progressively integrated into mobile experiences, camera performance remains critical to delivering the everyday usability and user satisfaction that customers expect.
Brighter, clearer images are produced by the Galaxy A57 5G and A37 5G's upgraded camera technology and improved Image Signal Processor (ISP).
The devices' versatile triple-camera system, led by a 50MP primary sensor, creates bright, sharp images in a range of lighting conditions without requiring any adjustments.
As the lights dim, the Galaxy A57 5G and A37 5G cameras seamlessly adapt with improved Nightography, creating clear, lifelike photos and videos even in low light.
Galaxy A57 5G delivers the best of both design and performance, combining upgraded CPU, GPU and NPU to deliver improved performance with its sleek and light form. Built for smooth streaming, scrolling and content creation, its refined design features a glossy finish and distinctive triple-camera island for a standout modern look that feels comfortable in-hand.
White. For added peace of mind, Samsung Care+ offers comprehensive coverage optimized to users' device needs, including tailored benefits that protect the devices’ value.
Every purchase comes with a free travel adapter (worth P1,190) and phone case (worth P990), alongside two-year Samsung Care+ warranty for total peace of mind. And for a limited time only, you can get the 256GB variant at an additional P1,500 off! That's up to P5,170 worth of savings.
Looking to upgrade to the Galaxy ecosystem? Take 40% off the Galaxy Fit3, Watch8, Buds3 FE, and Buds Core with every purchase of the Galaxy A57 and Galaxy A37 5G too.
Offers valid until June 30 only*. For more information on the latest Galaxy A series devices, please visit:
Galaxy A57 5G: http://smsng.co/GalaxyA57-PR
Galaxy A37 5G: http://smsng.co/GalaxyA37-PR
DTI Fair Trade Permit No. FTEB-252295, 251225, and 251388 series of 2026
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