Mutya ng Pilipinas, ZOLEA Fitness, LuxeSlim, and ANNA-E Skincare formally announced their agreement in a media event that highlighted the changing definitions of beauty, wellness, and feminine strength.
The ceremony, which took place amid a day of creative shoots and passionate speeches, was more than just a contract signing; it also highlighted the convergence of visionaries who are reinventing how the modern Filipina epitomizes confidence, grace and authenticity.
ZOLEA Fitness: Where “Soft is Strong”
At the center of the event was ZOLEA Fitness, a premium Pilates equipment brand that promotes the empowering philosophy of Soft is Strong. ZOLEA, led by co-founder and CEO Mary Cruz, promotes mindful movement and inner power via functional training and beautiful movements.
Ms. Cruz underlined in her message that ZOLEA is more than just physical training; it is about rediscovering power through softness and purpose through balance.
“We want to remind women that wellness is not about perfection, but presence. Softness is not weakness — it is power refined.” ~Ms. Mary Cruz, ZOLEA Co-Founder & CEO
Through this collaboration, the 33 Mutya ng Pilipinas 2025 candidates will not only serve as brand ambassadors but also embody ZOLEA’s vision: strength in movement, confidence in self-care, and beauty through balance.
Anna Magkawas Unveils Her New Brand: ANNA-E Skincare
The event also marked the much-anticipated launch of ANNA-E Skincare, the newest beauty line under Ms. Anna Magkawas, founder and CEO of the Luxe Beauty & Wellness Group.
In her message, Magkawas spoke passionately about authentic beauty that starts with self-love.
“ANNA-E is more than a brand—it’s a reflection of every woman who chooses to nurture her natural glow while staying true to who she is.” ~Ms. Anna Magkawas, founder and CEO of the Luxe Beauty & Wellness Group
Following the success of Luxe Slim and Luxe Skin, ANNA-E positions itself as the next evolution of clean, effective skincare—crafted for women who value wellness, elegance, and self-empowerment.
Mutya ng Pilipinas: Celebrating Empowered Filipinas
Mutya ng Pilipinas, led by President & National Director Cory Quirino, continues to empower women who represent not only beauty but also purpose and discipline.
This collaboration—which brings together the worlds of pageantry, fitness, and skincare—reflects shared values: the confidence that comes from strength, the glow that comes from self-care, and the grace that shines through honesty.
During the signing ceremony, attended by Ms. Cruz, Ms. Magkawas, and Ms. Quirino, the three organizations celebrated their unified mission to create a platform where women inspire women—to move, glow, and lead with heart.
A Celebration of Beauty, Wellness, and Empowerment
The media event also included a brand display film and an exclusive Q&A with the brand's executives, followed by the official signing and photo session with the 33 Mutya contenders who are now the faces of ZOLEA Fitness, LuxeSlim, and ANNA-E Skincare.
As the event closed, the message was clear: this relationship is about more than simply brands; it is about creating a movement. One that recognizes the modern Filipina's journey of strength, gentleness, and self-love.
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