Empowering Beauty and Strength: ZOLEA Fitness Collaborate with Mutya ng Pilipinas, LuxeSlim, and the Launch of ANNA-E Skincare

Mutya ng Pilipinas, ZOLEA Fitness, LuxeSlim, and ANNA-E Skincare formally announced their agreement in a media event that highlighted the changing definitions of beauty, wellness, and feminine strength.

The ceremony, which took place amid a day of creative shoots and passionate speeches, was more than just a contract signing; it also highlighted the convergence of visionaries who are reinventing how the modern Filipina epitomizes confidence, grace and authenticity.

ZOLEA Fitness: Where “Soft is Strong”

At the center of the event was ZOLEA Fitness, a premium Pilates equipment brand that promotes the empowering philosophy of Soft is Strong.  ZOLEA, led by co-founder and CEO Mary Cruz, promotes mindful movement and inner power via functional training and beautiful movements.

Ms. Cruz underlined in her message that ZOLEA is more than just physical training; it is about rediscovering power through softness and purpose through balance.

“We want to remind women that wellness is not about perfection, but presence. Softness is not weakness — it is power refined.” ~Ms. Mary Cruz, ZOLEA Co-Founder & CEO

Through this collaboration, the 33 Mutya ng Pilipinas 2025 candidates will not only serve as brand ambassadors but also embody ZOLEA’s vision: strength in movement, confidence in self-care, and beauty through balance.

Anna Magkawas Unveils Her New Brand: ANNA-E Skincare

The event also marked the much-anticipated launch of ANNA-E Skincare, the newest beauty line under Ms. Anna Magkawas, founder and CEO of the Luxe Beauty & Wellness Group.

In her message, Magkawas spoke passionately about authentic beauty that starts with self-love. 

“ANNA-E is more than a brand—it’s a reflection of every woman who chooses to nurture her natural glow while staying true to who she is.” ~Ms. Anna Magkawas, founder and CEO of the Luxe Beauty & Wellness Group

Following the success of Luxe Slim and Luxe Skin, ANNA-E positions itself as the next evolution of clean, effective skincare—crafted for women who value wellness, elegance, and self-empowerment.

Mutya ng Pilipinas: Celebrating Empowered Filipinas

Mutya ng Pilipinas, led by President & National Director Cory Quirino, continues to empower women who represent not only beauty but also purpose and discipline.

This collaboration—which brings together the worlds of pageantry, fitness, and skincare—reflects shared values: the confidence that comes from strength, the glow that comes from self-care, and the grace that shines through honesty.

During the signing ceremony, attended by Ms. Cruz, Ms. Magkawas, and Ms. Quirino, the three organizations celebrated their unified mission to create a platform where women inspire women—to move, glow, and lead with heart.

A Celebration of Beauty, Wellness, and Empowerment

The media event also included a brand display film and an exclusive Q&A with the brand's executives, followed by the official signing and photo session with the 33 Mutya contenders who are now the faces of ZOLEA Fitness, LuxeSlim, and ANNA-E Skincare.

As the event closed, the message was clear: this relationship is about more than simply brands; it is about creating a movement.  One that recognizes the modern Filipina's journey of strength, gentleness, and self-love.

Mutya ng Pilipinas Partners with Zolea Fitness, LuxeSlim, and Anna-e to Empower the Modern Filipina

Mutya ng Pilipinas, a prestigious institution that has long championed beauty with purpose, has formed a ground-breaking relationship with three trailblazing brands—Zolea Fitness, LuxeSlim, and Anna-e—to promote holistic women's empowerment through strength, wellness, and business.

This alliance is a strategic and values-driven collaboration aimed at improving women's well-being on three levels: physical vitality, inner wellness, and economic empowerment.

Zolea Fitness takes the lead as the Official Fitness Partner, inspiring women to embrace active life and power through movement.  The brand's philosophy, "Soft is Strong," promotes women's confidence and balance by emphasizing physical health as the cornerstone of empowerment.

LuxeSlim, the Official Wellness Partner, complements this under Anna Magkawas' imaginative guidance.  LuxeSlim's aim is to promote holistic beauty and wellness, reminding ladies that true radiance begins with nurturing the body from inside.

The empowerment trio is completed by Anna-e, Magkawas' new brand initiative and Mutya's Business Empowerment Partner.  Anna-e advocates for mentorship and entrepreneurship, giving women the confidence and knowledge they need to succeed as leaders and innovators in their chosen industries.

“Mutya ng Pilipinas is dedicated to helping women become leaders. Through  our partnership with Zolea, LuxeSlim, and Anna-e, we aim to empower every Mutya candidate with the strength, health, and business wisdom to make meaningful contributions to society.” ~Ms. Cory Quirino,  President  and  National  Director  of  Mutya  ng  Pilipinas

These four elements work together on a same mission: to reinvent the modern Filipina as strong, healthy, confident, and purposeful.  This collaboration establishes a new standard for women's empowerment programs by combining wellness, beauty, and leadership into a single transformative movement.