Kenny Rogers Roasters has announced the highly awaited return of its popular Solo Love Club promotion. Now in its second year, the campaign continues to promote self-love and individualism by transforming November 11 from a mere "Deals Day" or "Single's Day" into a genuine "Day of Solo Love."
This year's event is brought to life by the "I Stick To Myself" Sticker Drop campaign, an inspirational reminder for everyone to honor the most essential commitment they can make: one to themselves. Building on the brand's "I Love Me Better" approach, Kenny Rogers Roasters takes its message of self-worth and personal wellbeing beyond the plate.
While "I Love Me Better" was about fueling oneself with beautifully healthy meals, Solo Love Club turned that message into a cultural statement, promoting independence, confidence, and the joy of one's own company.
"I Love Me Better" and "Solo Love Club" work together to emphasize Kenny Rogers Roasters' idea that solo love is not selfish—it is the foundation of a healthy existence, one delicious meal (and one inspiring message) at a time.
The Five Solo Love Languages
The collectible "I Stick To Myself" Sticker Drop Collection is central to the campaign, consisting of a series of accessible, shareable, and meaningful tokens created as daily reminders of self-worth. Kenny Rogers Roasters took the well-known notion of the Five Love Languages and reinvented it through the prism of solitary love, resulting in The Five solitary Love Languages.
Each sticker signifies a unique method to express love for oneself, refocusing the universal language of love inward. Kenny Rogers Roasters' unique twist encourages everyone to celebrate self-affirmation and reminds them that the greatest enduring relationship they may have is with their own well-being.
1. Self-Affirmation (Words of Affirmation): Focuses on confidence and inner strength.
Stickers include: “I Stick To Myself,” “I Am Enough,” and “Proud of My Progress.”
2. Self-Care (Acts of Service): Focuses on nurturing oneself and emotional well-being.
Stickers include: “Unapologetically Me,” “Solo and Strong,” and “Healthy Looks Good on Me.”
3. Treat Yourself (Receiving Gifts): Focuses on indulgence and celebrating small wins.
Stickers include: “Celebrating Me,” “I Am The Party,” and “Celebrate Small Wins.”
4. Me-Time (Quality Time): Focuses on solitude, reflection, and mindful moments.
Stickers include: “Solo Is My Superpower,” “Time for Me, Always,” and “Be You. Do You. For You.”
5. Self-Comfort (Physical Touch): Focuses on grounding, emotional safety, and self-compassion.
Stickers include: “Safe With Myself,” “Healthy Habits, Better Me,” and “Comfort in My Core.”
Stickers include: “I Stick To Myself,” “I Am Enough,” and “Proud of My Progress.”
2. Self-Care (Acts of Service): Focuses on nurturing oneself and emotional well-being.
Stickers include: “Unapologetically Me,” “Solo and Strong,” and “Healthy Looks Good on Me.”
3. Treat Yourself (Receiving Gifts): Focuses on indulgence and celebrating small wins.
Stickers include: “Celebrating Me,” “I Am The Party,” and “Celebrate Small Wins.”
4. Me-Time (Quality Time): Focuses on solitude, reflection, and mindful moments.
Stickers include: “Solo Is My Superpower,” “Time for Me, Always,” and “Be You. Do You. For You.”
5. Self-Comfort (Physical Touch): Focuses on grounding, emotional safety, and self-compassion.
Stickers include: “Safe With Myself,” “Healthy Habits, Better Me,” and “Comfort in My Core.”
Stickers as Symbols of Self Worth
With three distinct designs for each Solo Love Language (a total of 15 patterns), the stickers are tangible expressions of individuality. On November 11, National Singles' Day, the “I Stick To Myself” Sticker Collection will be offered in limited quantities at all Kenny Rogers Roasters locations.
Stickers as Symbols of Self Worth
“The Solo Love Club is more than a seasonal promotion, we are giving our community a tangible representation of their authenticity and well-being. Every ‘I Stick To Myself” sticker is a public declaration that one’s love, choices, and truth are worth sticking with, turning the act of collecting them into an act of self-affirmation.” ~Frederick Sy, CEO and President
The promo officially begins on November 11, 2025. Customers can collect the stickers exclusively with every purchase of Kenny Rogers Roasters’ Solo B Plates.
Stay updated by following Kenny Rogers Roasters on Facebook, Instagram, TikTok, and Youtube.
No comments:
Post a Comment