SM Prime: Creating infrastructure for plastic-free communities

According to the United Nations Environment Programme (UNEP), global plastic manufacturing is expected to surpass 1,100 million tons by 2050, with serious environmental, social, economic, and human health implications.

As one of Southeast Asia's top integrated property developers, SM Prime Holdings, Inc. (SM Prime) is dedicated to building vibrant, sustainable cities.

With a waste-free future as part of its environmental strategy, SM Prime supports International Plastic-free Day (May 25) and its request to rethink single-use plastics (SUP) for one day.  Furthermore, SM Prime praises the group's efforts to promote the Extended Producer Responsibility (EPR) Act of 2022.

The Recyclable, Disposable, and Compostable-labeled bins support SM's waste-free future initiative and align with the Department of Environment and Natural Resources’ Extended Producer Responsibility Act of 2022.

A group-wide movement for the EPR Law

The SM group, in collaboration with its Producer Responsibility Organization (PRO), the Philippine Alliance for Recycling and Materials Sustainability (PARMS), is implementing a company-wide strategy to comply with the Department of Environment and Natural Resources' (DENR) EPR Act of 2022.

The EPR law, also known as Republic Act 11898, mandates enterprises to recycle plastic packaging and implement waste management systems.

Recognizing the challenges and realities for businesses and on-the-ground operations through its EPR working group committee, the SM group commits to a five-year plan of action to reduce and recover its plastic footprint, share alternatives and new technologies to respond to growing global crises, and form partnerships with government agencies and other private institutions.

As the SM group's property arm, SM Prime's commitment to a trash-free future includes developing the infrastructure required to support and sustain plastic waste management programs.

SM Prime equips its premises with a Materials Recovery Facility (MRF), as well as standardized waste segregation and management techniques, to help reduce the quantity of waste transferred to landfills.  SM GUUN Environmental Company, Inc. (SGECI), a joint venture with a Japanese environmental solutions company, turns non-recyclable waste into cement fuel or "fluff fuel" for eco-conscious cement companies such as APO Cement, Holcim, and Taiheiyo Cement as part of its "co-processing" practices.

SM GUUN converts disposable waste into fluff fuel, which helps unload overfilled and over-capacity landfills.

Beyond compliance

SM Prime continues to operate its established programs, such as the nationwide Trash to Cash recycling market.  Since 2007, it has been one of SM Supermalls' hallmark activities, and it is becoming increasingly relevant as the years pass.

Available in all 87 SM malls, the Trash to Cash program has since been recognized as a rewarding community-driven practice for surrounding residents and mall tenants.

Trash to Cash activates SM malls to assist their communities with sorted plastic waste by incentivizing the exchange of recyclables and providing a place for plastic recovery.  Fifteen SM Plastic Waste Collection sites also function as drop-off locations for clean, empty, and dry plastics.  Furthermore, the Solid Waste Action Program (SWAP) reverse vending machines at SM Megamall and SM Mall of Asia allow for the diversion of high-value plastic products such as aluminum cans and polyethylene terephthalate bottles (PET).

The annual International Coastal Clean-up (ICC), sponsored by SM Cares, continues to inspire volunteers to join this global effort for a record-breaking project.  In 2024 alone, SM Cares assisted in mobilizing 23,000 employees, students, and members of diverse communities to participate in nationwide volunteer operations to clean up the world's beaches and rivers.

Volunteers participate in the International Coastal Clean-up (ICC) for a shared cause, with sign-ups increasing each year.

Hamilo Coast, known for its Marine Protected Areas and its commitment to living in harmony with nature, together with employees, guests, and residents, recovers plastic waste during beach clean-ups.

Aiming for a waste-free future

Reduction is always the greatest choice.  The SM Hotels and Conventions Corporation (SMHCC) has long since removed SUPs from all of its facilities in support of the UNEP's drive to phase them out.  Pico Sands Hotel was also one of the first hotels to partner with the World Wide Fund for Nature Philippines (WWF) in their Ayoko Na Sa Plastic Campaign in 2018.

SMHCC has successfully replaced all single-use amenities, including high-density polyethylene (HDPE) shampoo and shower gel bottles, as well as PET water bottles, in its hotel rooms.  Bamboo or starch-based environmentally friendly alternatives to plastic cutlery have been advocated by the SMX Convention Centers from 2019, as part of its standards to support sustainable event management practices.

“Our work is never done. There are new technologies, innovative solutions, and more avenues for collaboration to look forward to in making the EPR Act work for our communities. But we all have a role to play--it is every individual’s responsibility to create a waste-free future.” ~Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director of SM Cares for Environment

Working together as a group to mitigate the effects of the plastic waste crises has a stronger influence on a larger scale.  SM Prime intends to successfully divert a greater proportion of plastic waste away from landfills by implementing improved waste management systems, better waste segregation techniques, and proactive community efforts.

Art Takes Over SM Supermalls with “Art for Everyone”!

With Section G being formally released, stakeholders are looking forward to adopting its important recommendations and creating a stronger, more resilient retail commerce sector for all.

Building on the phenomenal success of the 2024 Art Market, which received the prestigious Gold Stevie® Award for Innovation in the Use of Events, SM Supermalls is increasing its commitment to promoting the local art scene.  Last year's Art Market featured over 1,200 Filipino artists and over 4,000 artworks, giving a venue that not only honored local creativity but also provided valuable support to both young and veteran artists.

The event's phenomenal success spurred renewed enthusiasm among the community, with many of last year's participating artists ready to return, demonstrating the event's significance and SM's rising role as a catalyst for Filipino creative expression.

Ilonggo artists Joel Ferraris at last year’s SM Art Market in SM City Iloilo.

Ilonggo artists Joy Fernando at last year’s SM Art Market in SM City Iloilo.

Now, Art for Everyone broadens that vision.  This year's effort transforms participating malls into dynamic art destinations where both established and emerging local artists can show and sell their work, connect with new audiences, and contribute to a thriving creative community.

Art for all ages at SM Aura.

Vibrant works of art at SM Megamall.

Throughout July, visitors can immerse themselves in a diverse range of artistic expressions, including paintings, photography, and prints, as well as digital art, mixed media, and sculpture, all made with pride by local artists.  The program invites artists of all ages and backgrounds to discover and appreciate Filipino talent.

Discover various mediums of art at SM’s Art for Everyone!

Art for Everyone is more than just an art market; it celebrates local artists' ideas, passion, and expertise.  Whether you're a seasoned collector, a fledgling artist, or just seeking for a new favorite artist, there's something for everyone.

Participating malls and schedules:

*Visit your favorite SM mall’s social media for up-to-date information:

• SM City Clark – July 1 to 14
• SM J Mall – July 1 to 14
• SM Lanang – July 7 to 16
• SM City Baguio – July 13 to 26
• SM Seaside City Cebu – July 14 to 31
• SM City Sorsogon – July 15 to 28
• SM City Iloilo – July 15 to 31
• SM City Bacolod – July 15 to 31
• SM Center Dagupan – July 16 to 30
• SM City Baliwag – July 18 to 31
• SM City Dasmariñas – July 20 to 27
• SM CDO Downtown – July 20 to 30
• SM City Santa Rosa – July 21 to 27
• SM Center Angono – July 21 to 31
• The Podium – July 22 to 27
• SM City North EDSA – July 25 to 31
• SM Aura – August 15 to 24

Participate in this vibrant artistic extravaganza!  Visit participating SM malls to view the beautiful artwork on exhibit and choose your new favorite artist.  Get inspired, unleash your creativity, and share the experience with family and friends.

For more details and updates, visit https://www.smsupermalls.com. Don't miss this chance to immerse yourself in creativity and be inspired.

DTI, PRA, and SCMAP launch “Job Blueprint” with SM Supermalls

In the photo: SM Supermalls Assistant Vice President for Job Fairs Royce Cabunag, Philippine Retailers Association (PRA) President Roberto Claudio Sr., and Department of Trade and Industry (DTI) Assistant Secretary Engelbert Chua at the launch of the two-day Section G: Job Blueprint for the Wholesale and Retail Trade Sector job fair at SM North EDSA.

On June 16, 2025, the future of employment in the Philippines' wholesale and retail trade sectors received a significant boost.  The Department of Trade and Industry (DTI), in collaboration with the Philippine Retailers Association (PRA) and the Supply Chain Management Association of the Philippines (SCMAP), unveiled Section G: Job Blueprint for the Wholesale and Retail Trade Sector at SM City North EDSA. The initiative included a two-day job fair with immediate hiring opportunities for Filipino job seekers.

(L-R): Supply Chain Management Association of the Philippines (SCMAP) President Dennis Llovido, Department of Trade and Industry (DTI) Assistant Secretary Engelbert Chua, DTI Secretary Cristina Roque, and Philippine Retailers Association (PRA) President Roberto Claudio Sr. attend the media launch of the Section G: Job Blueprint for Wholesale and Retail Trade on June 16, 2025, at SM North EDSA.

The Section G Job Blueprint, which was prepared after extensive talks with industry stakeholders, emphasizes the importance of strong collaboration between government, the private sector, and mall leadership in addressing personnel shortfalls in retail and supply chains.  According to the DTI, the plan intends to increase employment growth by leveraging the sector's essential contribution to the country's GDP and its role as a key employer of over 10 million Filipinos.

Industry support and immediate impact

The job fair, which included hundreds of career possibilities from top retailers and logistics providers, gathered a broad crowd of job seekers looking to connect with PRA and SCMAP member companies hiring in merchandising, warehousing, logistics, and frontline retail.

“This is more than just a job fair—it’s a call to action. We are proud to partner with DTI, PRA, and SCMAP in hosting this meaningful initiative that connects people to opportunity and promotes inclusive employment.” ~Joaquin San Agustin, Executive Vice President of Marketing at SM Supermalls

SM Supermalls, as the host venue and promotional partner, reaffirmed its commitment to national workforce development and economic recovery.  This event is part of SM's continued commitment to programs that benefit micro-, small-, and medium-sized enterprises (MSMEs), job seekers, and industry participants.

Section G has now been officially introduced, and stakeholders are looking forward to adopting its important suggestions and creating a stronger, more resilient retail commerce sector for everyone.

About SM Supermalls Job Fairs 

SM Supermalls, a division of SM Prime Holdings, Inc., is the Philippines' leading developer, operator, and owner of world-class malls. SM Supermalls is dedicated to fostering sustainable and community-centric developments. Through initiatives like job fairs, SM Supermalls continues to play a pivotal role in nation-building, offering opportunities that transform lives and contribute to the well-being of Filipino communities.

SM proudly celebrated local MSMEs during the DTI Wedding Fair at SMX Aura

Filipino tradition met timeless elegance at MSME booths featuring modern takes on the Barong Tagalog and Filipiniana—from hand-embroidered details to contemporary silhouettes perfect for formal Filipino weddings

The Bagong Pilipinas Wedding Fair 2025, which took place from June 27 to 29 at the SMX Convention Center, SM Aura Premier, highlighted love, tradition, and local enterprise.  The Department of Trade and Industry (DTI) organized the three-day event, which successfully presented over 100 Filipino MSMEs, showcasing Filipino ingenuity while driving actual business prospects in the events and wedding industries.

The fair attracted industry professionals, wedding planners, creatives, and couples planning their weddings to learn about everything from couture bridalwear and floral arrangements to photography, catering, and travel services.  Day 1's highlight was a runway fashion display featuring Filipino bridal designers that upgraded traditional textiles and sustainable design for today's bride.  Day 2 and 3 featured speeches and interactive exhibits highlighting creative professions ranging from graphic design and stationery to music and event production, demonstrating how weddings can represent both personal stories and cultural heritage.

A unique highlight at the DTI Wedding Fair: MSMEs showcased elegant Capiz shell dining wear—from plates and chargers to napkin holders and centerpieces—blending sustainability with sophistication.

MSME designers wowed guests with their collection of bridal gowns, groom’s suits, and entourage wear—featuring silhouettes that range from classic romance to modern minimalist, all crafted with Filipino finesse.

Filipino-made bridal jewelry and accessories took the spotlight at the Bagong Pilipinas Wedding Fair 2025, with MSME booths showcasing handcrafted tiaras, pearl earrings, heirloom rings, and bridal bling rooted in Filipino

DTI kicked off the Bagong Pilipinas Wedding Fair 2025 at SMX Aura headed by DTI Sec. Cristina Roque, bringing together MSMEs from across the country in a celebration of love, creativity, and entrepreneurship.

Filipino bridal designers wowed the crowd with modern, sustainable, and culturally rooted creations at the Wedding Fair Fashion Show—proudly highlighting Tatak Pinoy talent.

In essence, the 2025 Wedding Fair was more than an event—it was a celebration of love, culture, and entrepreneurship, underlining that when Filipino MSMEs thrive, our communities—and the nation—grow stronger, faster, and more beautiful.

About SM Supermalls MSMEs

SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a staunch advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. Visit msme.smsupermalls.com to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don't miss this opportunity to grow your business with SM Supermalls today!

Community at Work: SM Cares Joins Brigada Eskwela 2025

SM employees in action—offering their hands and hearts to help schools gear up for another inspiring year of learning.

From June 9 to 13, 2025, SM Supermalls organized thousands of volunteers across its malls countrywide to support the Department of Education's (DepEd) annual Brigada Eskwela project, which helps prepare public schools for the new academic year.  This year's Brigada Eskwela had the theme “Nagkakaisa para sa Handa at Ligtas na Pagbabalik Eskwela.”

Driven by the spirit of bayanihan, SM employee volunteers join Brigada Eskwela to help public schools prepare for the new academic year—fostering cleaner, safer, and more welcoming spaces where students and communities can thrive.

SM North EDSA volunteers sweep hallways for Brigada Eskwela—helping create clean, focused spaces where students can learn and grow.

As a long-time DepEd partner, SM Supermalls once again took part in Brigada Eskwela 2025 as part of its larger commitment to youth development, environmental stewardship, and inclusive community building.

The campaign was implemented at 75 SM Supermalls, with over 1,000 employee-volunteers collaborating with DepEd, local government units (LGUs), school officials, and community members.  It enabled community volunteers to have a tangible influence by assisting schools in creating safe, clean, and inspirational learning environments.

“We are proud to be part of Brigada Eskwela again this year. Education is the cornerstone of nation-building, and through volunteerism and shared responsibility, we aim to help create safe and welcoming learning spaces for students all across the country.” ~Steven Tan, President of SM Supermall

An employee volunteer from SM Center Pasig organizes learning materials as part of Brigada Eskwela efforts to support public school readiness.

With every wipe and every gesture of care, SM City Novaliches volunteers bring classrooms closer to a brighter, cleaner start.

Demonstrating hands-on commitment, an employee volunteer from SM City Baliwag carefully stacks hollow blocks—contributing to stronger school infrastructure.

Embodying the spirit of bayanihan, SM City Sorsogon employee volunteers paint school chairs with dedication—bringing new life to classrooms through Brigada Eskwela.

Employee volunteers from SM Center Ormoc paint classrooms as part of Brigada Eskwela, helping create more inspiring learning spaces where students can thrive.

An SM City Mindpro volunteer helps clean the school grounds during Brigada Eskwela—making way for brighter days and better learning.

SM employee-volunteers worked on a variety of preparatory operations, including classroom cleaning and disinfection, wall and learning space repainting, desk and chair repairs, and the turnover of vital learning resources.  This annual project improved school infrastructure while also strengthening community ties and encouraging a culture of togetherness, pride, and common responsibility for education.

The program benefited 66 public schools around the country, ensuring that thousands of Filipino students return to a clean, safe, and functional learning environment when school resumes.

By supporting Brigada Eskwela 2025, SM Supermalls demonstrates its continued support and alignment with several United Nations Sustainable Development Goals, particularly SDG 4: Quality Education and SDG 17: Partnerships for the Goals, reflecting its commitment to fostering inclusive, sustainable development in every community it serves.

This initiative is also part of SM's broader advocacy through SM Cares, the company's corporate social responsibility arm, which champions programs for people with disabilities, senior citizens, the environment, women and breastfeeding mothers, children and youth, and bike-friendly initiatives.

For more updates on SM’s social good initiatives, visit www.smsupermalls.com/smcares or follow @OfficialSMCares on social media.

SM Supermalls elevates urban air quality

SM North EDSA houses the first Sky Garden in an SM mall, highlighting endemic plants and water features that bring nature onto a rooftop.

There's nothing quite like strolling through a mall with stunning views, expansive arcades, and beautiful greenery.  Shopping at SM Supermalls is more than simply a transaction; it's also about experiencing spaces intended for comfort, sustainability, and a healthier environment.  More than ever, SM's dedication to green infrastructure is altering metropolitan air quality and making the city more livable for everyone.

Designing for people and the planet

SM Supermalls stresses people-centric design, resulting in welcoming places that combine nature and modern convenience.  The SM Mall of Asia's arcades and the MOA Sky, for example, have open, breezy walkways that encourage leisurely strolls as well as outdoor restaurants and entertainment.  Meanwhile, SM Aura and SM North EDSA's Sky Garden, the first in an SM mall, incorporates lush flora and water elements to reduce indoor heat, enhance air quality, and provide cooling benefits in densely populated regions.

The SM MOA Sky showcases greenery and open-air spaces that promote cleaner, cooler urban living.

Championing bike-friendly cities

Beyond providing open areas, SM Supermalls is pioneering bike-friendly activities, with over 5,000 bike parking places throughout its sites.  According to studies, riding can reduce carbon emissions by up to 90% when short automobile trips are substituted, greatly lowering air pollution and its long-term effects on climate change.

Cyclists gather at SM Seaside City Cebu, championing greener, healthier urban mobility.

Bikers enjoy the convenience of secure parking as SM Supermalls champions eco-friendly transport solutions.

Greening malls with native flora

Furthermore, select SM malls have unique plant species that improve air quality and sustain local biodiversity by filtering pollutants and providing a natural habitat for urban wildlife.  These green spaces are intended not only for aesthetic purposes, but also to actively contribute to a healthier environment.

Making public transport more convenient

To increase access to sustainable transportation, SM Supermalls operates public transportation terminals that provide seamless links to buses, jeepneys, and other means of transportation.  These terminals encourage commuters to take public transport, which can considerably reduce individual carbon footprints and traffic congestion, resulting in cleaner air and more efficient urban mobility.

Powering the shift to EVs

Recognizing the need for greener mobility, SM Supermalls has built Electric Vehicle Charging Stations (EVCS) in 69 malls countrywide.  By providing key infrastructure for electric vehicles, SM helps to minimize carbon emissions and dependency on fossil fuels, which is an important step toward improving urban air quality.  According to studies, EVs emit up to 60% less greenhouse gases than regular gas-powered vehicles, making them an important answer for decreasing pollution in densely populated cities.

Monitoring air, empowering communities

SM's commitment to sustainability includes air quality monitoring, which ensures that urban pollution levels are recorded and managed.  Under SM Prime Holdings, the firm collaborated with Quezon City to create an air quality monitoring system that collects environmental data and gives updates via a public website.  This effort keeps people informed while pushing long-term solutions for a cleaner, healthier urban environment.

SM Supermalls monitors air quality in real time, empowering communities with data for cleaner, healthier cities.

A greener future for urban living

From green roofing and bike-friendly amenities to EVCS and air quality monitoring, SM Supermalls is reimagining retail spaces for a greater environmental purpose.  Every visit to an SM mall helps to create a more sustainable and innovative urban future.

40 years of building better communities

SM Supermalls, which has been serving communities for 40 years, remains the leading retail and lifestyle destination in the Philippines today.  True to its past, SM is still at the forefront of environmental sustainability with groundbreaking waste, water, and energy solutions, as well as disaster resilience projects.

CDO's Bold New Firsts Begin at SM Supermalls

Looking for some delicious seafood?  What about freshly brewed coffee, ready to go?  This month, it's all about what you want—check out these recently launched food and beverage establishments near you.

You have every reason to make life more enjoyable with these new firsts.  From decadent restaurants to fast coffee breaks, you deserve only the best to satiate your appetites. 

Have a genuinely fulfilling day and provide yourself with infinite opportunities to live the good life with SM Supermalls—right here in Cagayan de Oro City.

Fresh Eats Straight from the Sea at Zubaibai Seafood Restaurant

Zubaibai Seafood Restaurant offers a one-of-a-kind dining experience, a creative new spin on Filipino culinary traditions that will appeal to any seafood enthusiast.

This pork-free restaurant serves tasty cuisine with a modern twist, including their unique Balangay Seafood Boil, which is a hefty feast of fresh seafood served in a custom-built Balangay-style boat, commemorating Filipino heritage in a festive setting.  Each dish is delicately plated with built-in burners, ensuring that the meal is wonderfully hot and freshly prepared right at your table.

With this beachside-inspired dining retreat at Level 5, SM CDO Downtown, you can indulge in the bounty of the sea while experiencing a blast of taste.

Coffee On-the-Go with Starbucks Drive-thru

Starbucks, one of the country's most famous cafés, has launched its first drive-thru location in Northern Mindanao, allowing busy coffee enthusiasts to enjoy their favorite blends and brews while on the go.

Start your day with your favorite iced latte.  Feeling adventurous? Try one of their seasonal signature brews.  Pair your handcrafted coffee or non-coffee beverage with a delectable Doughssant. 

You can now take Starbucks with you wherever you go, regardless of your mood.  Whether you're going to work, running errands, or just enjoying the city, you can always get your caffeine fix at the North Wing of SM City CDO Uptown.

Discover new ways to dine—only at SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

SM Supermalls #NewEraOfFirsts

At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM.

CDA Empowers Cooperatives Through SM Supermalls’ Weekend Market

On Monday, July 1, 2025, the Cooperative Development Authority (CDA) and SM Supermalls signed a Memorandum of Agreement (MOA) at the SM Supermalls Headquarters in Pasay City, officially establishing a strategic alliance.  The deal marks the start of a collaborative effort to empower Filipino cooperatives by granting them access to high-traffic mall spaces via the SM Weekend Market, a platform committed to exhibiting local products, indigenous talent, and Filipino entrepreneurship.

L-R: Royston A. Cabunag, Assistant Vice President and Lead for MSME and Job Fairs, Engr. Junias M. Eusebio, Vice President for Mall Operations of SM Supermalls formalized partnership through a MOA signing with CDA Chairperson Usec. Alexander B. Raquepo and CDA Administrator Asec. Santiago S. Lim, that aims to empower Filipino cooperatives through the SM Weekend Market initiative.

The MOA was signed by Undersecretary Alexander B. Raquepo, CDA Chairperson, and Engr. Junias M. Eusebio, Vice President for Mall Operations of SM Supermalls, in the presence of key officials from both institutions. 

“This is a historic partnership between the private and public sectors. We take great pride in this collaboration with SM Supermalls, which represents a powerful step forward in uplifting our micro, small and medium cooperative entrepreneurs. This model partnership will not only provide access to markets, but help elevate the economic well-being of our communities.” ~Undersecretary Alexander B. Raquepo, CDA Chairperson

Fresh, proudly Filipino produce takes the spotlight supporting local farmers and cooperatives at the SM Weekend Market at SM City Calamba.

Shoppers enjoy direct access to farm-fresh produce at the SM Weekend Market where farmers are given dedicated selling spaces in select SM Supermalls.

Local farmers showcase and sell their fresh harvest to shoppers at the SM Weekend Market, a platform by SM Supermalls that connects producers directly to consumers in high-traffic mall locations.

According to the agreement, CDA would support qualifying cooperatives around the country to participate in the SM Weekend Market.  at exchange, SM Supermalls would make space accessible at important mall locations for a small fee, intended solely to pay maintenance costs.

“The SM Weekend Market was born out of a simple but powerful idea — to give farmers and local producers, especially those in cooperatives, the chance to bring their goods closer to the people, in places they wouldn’t normally have access to. With CDA as our partner, we are excited to open more doors and more mall spaces to co-ops across the country. This partnership will allow more communities to thrive, more stories to be told, and more Filipino-made products to be celebrated.” ~Engr. Junias M. Eusebio, Vice President for Mall Operations at SM Supermalls

Lively displays of locally grown vegetables welcome shoppers at the SM Weekend Market at SM City Southmall.

The occasion marks the beginning of a statewide collaboration between CDA and SM Supermalls, with additional updates and market rollouts planned in the following months.

About the SM Weekend Market 

The SM Weekend Market is a community-driven initiative by SM Supermalls that gives farmers and cooperatives direct access to high-foot traffic locations, helping them sell fresh, abundant harvests quickly and sustainably. By providing accessible weekend selling spaces in designated SM mall areas, the Weekend Market connects local producers with urban shoppers — creating a win-win for both communities and consumers. 

More than just a marketplace, the SM Weekend Market is a purposeful movement — empowering grassroots enterprises, boosting local food systems, and fostering deeper community connections through commerce, culture, and collaboration. 

Acer and SB19 celebrate five years of collaboration with outstanding achievements

Before their "Simula at Wakas" world tour stop in Taipei, SB19 was invited to Acer's Taipei headquarters as "one-day employees." In addition to being honored guests, the "Kings of P-pop" met Acer Chairman and CEO Jason Chen, as well as Pan-Asia Pacific President Andrew Hou, who gave each member—Pablo, Josh, Stell, Ken, and Justin—a Predator Helios 18 gaming laptop as a token of appreciation for their five-year collaboration.

SB19 paid a visit to Acer's product experience center, where they tested out the latest gaming laptops and the FreeSense Ring smart wearable produced by Acer Fashion.  The group also took part in a design workshop, where they explored concepts for laptop aesthetics and small household appliances.

Acer was also the co-presenter for SB19’s “Simula at Wakas” world tour stop in Taipei.

“SB19 is more than a brand ambassador for Acer. They are our brand partner, and they have helped us enhance brand visibility and trust. Together, Acer and SB19 have achieved so many things and connected with more customers.” ~Princess Laosantos, Senior Marketing Manager at Acer Philippines

According to market research firm GfK, Acer held the top spot in the Philippine personal computer market in Q1 2025 with a 35.7% overall market share, a 34.2% share in consumer notebooks, and an astounding 40.6% share in gaming laptops.

Prior to their official ambassadorship for Acer Day and sponsorship with Acer and Acerpure in 2021, Acer and SB19 had been working together.  This long-standing collaboration keeps proving how well technology and entertainment work together to provide customers with engaging experiences and deep connections.

For more information about the promotion, follow Acer Philippines on its social media platforms: on Facebook, on Instagram, and on Twitter, or go to www.acer.com. 

About Acer

Founded in 1976, Acer is one of the world’s top technology companies with a presence in more than 160 countries. The company continues to evolve by embracing innovation across its offerings which include computers and displays, while branching out to new businesses. Acer is also committed to sustainable growth, exploring new opportunities that align with its environmental and social responsibilities. The Acer Group employs over 7,800 employees that contribute to the research, design, marketing, sales and support of products, solutions, and services that break barriers between people and technology. Visit www.acer.com for more information.