Ceelin marks 50 years of providing the gift of immunity to generations of Filipino kids

L-R: Patty Laurel; Bianca Gonzalez-Intal; Tania Soriano, Ceelin Segment Head; Onee Medina, Unilab Pediatrica General Manager; Marian Rivera-Dantes; Mabeth Roderos, Unilab Pediatrica OTX Marketing Director; Andi Manzano; Rachel Mistal, Ceelin Brand Manager

Haligi ng proteksyon ang Ceelin noon, ngayon, at bukas

Parenting has changed over the last 50 years from enforcing rigorous discipline to fostering deep relationships. Ceelin, a children's ascorbic acid supplement, has stood by mothers through it all as they work to give their kids the best start in life possible—a life full of health, happiness, and resistance to sickness.

As Ceelin celebrates its 50th anniversary, it's not just about marking a significant occasion; it's also about honoring a legacy of giving generations of Filipino children immunity.

These days, keeping children healthy entails more than just shielding them from common ailments like coughs and colds. It entails giving them the confidence to play, learn, and explore. With a variety of products suitable for all age groups, including syrups, kid-friendly gummies, and the essential first drops, Ceelin has been leading this mission. Every product is designed to satisfy the changing requirements of developing kids, guaranteeing that they get the ideal ratio of nutrients to flourish.

Our immunity promise – noon, ngayon, at bukas

As part of its 50th anniversary celebration, Ceelin has launched a new television commercial (TVC) that emphasizes its promise of immunity in support of a happy, safe childhood. As her own mother did when she was a child, the video depicts a healthy child exploring the world while her mother uses Ceelin to keep her strong and safe.

A lavish celebration was also held recently, to which notable figures from the fields of parenting and medicine attended. Among them was multihyphenate and Ceelin brand ambassador Marian Rivera-Dantes, who explained why Ceelin is her go-to partner for her children's immunity.

“Importante para sa akin ang kalusugan ng mga anak ko, kaya naman kasama ko ang Ceelin sa pagpapalakas ng immunity ni Zia and Sixto para sa kanilang pang araw-araw na adventures at activities bilang mga bata, pati na rin kapag may sakit sila. Mahalaga sa akin na palakasin ang immunity nila may sakit man sila o wala. Noong bata din kasi ako, mahilig talaga ako maglaro sa labas, yung tipong lalabas ng hapon para makipaglaro o kaya maliligo sa ulan, so siyempre gusto ko din na ma-experience nila ‘yun.” ~Marian Rivera-Dantes

The event, which was hosted by Patty Laurel-Filart, featured a visual extravaganza that allowed guests to stroll through Ceelin's illustrious 50-year history. This highlighted Ceelin's pledge to be the kids' go-to protector both during and after school hours.

To add even more significance to the celebration, Ceelin promised to donate a total of Php500,000 worth of products to Caritas Philippines, a longstanding community partner. This is a part of Ceelin's ongoing efforts to give Filipino children the gift of immunity.

L-R: Marian Rivera-Dantes; Bishop Gerry Alminaza, Vice President of Caritas Philippines; Jing Rey Henderson, Head of Communications and Partnership Development at Caritas Philippines; Rachel Mistal, Ceelin Brand Manager; Sweet Cruz Racho, Head of Family Feeding Program at Caritas Philippines

Other guests in attendance were celebrity host Bianca Gonzalez and former VJ and celebrity mom Andi Manzano-Reyes, among others.

Bianca Gonzalez-Intal, Marian Rivera-Dantes, and Andi Manzano take center stage where they talk about their worries for their kids, how they keep them protected, and their learnings as moms.

Innovation and trust: the hallmarks of Ceelin

For the next 50 years and beyond, moms can rely on Ceelin as their go-to immunity partner because it is the best and most reliable. Since its introduction in 1974, Ceelin has aided in the prevention of common colds and coughs in children as well as overall wellness and a quicker recovery. Ceelin has woven itself into the fabric of Filipino families via its unwavering dedication, touching lives, fostering dreams, and making sure that the flame of hope endures for future generations.

“Through the years, it has always been our mission to help Filipino children have a strong immunity, as we believe this is the key to enriching their lives. As we look to the future, our commitment remains unchanged: to safeguard the health and happiness of the next generation of Filipino children. With Ceelin by their side, parents can rest assured that their children are equipped to enjoy a fulfilling, healthy life." ~Rachel Mistal, Ceelin Brand Manager

With formats that include drops, syrup, chewables, and gummies, Ceelin meets the specific needs of each Filipino child. 2009 saw the launch of Ceelin Plus, the only children's vitamin brand featuring the exclusive ZincPlus® Technology. This was consistent with the brand's objective to guarantee the stability of vitamin C when paired with zinc, providing children with the proper amount of nutrients in each dosage to support healthy growth and boost immunity. Being the top doctor-recommended vitamin for immunity in children, Ceelin has steadily grown over the course of more than 50 years to become a household name and an authority in the pediatric immunity space. Furthermore, Ceelin demonstrated itself to be a dependable, compassionate, and unwavering ally of mothers and medical professionals in providing children with protection during the Covid-19 pandemic, which highlighted the significance of immunity once again. 

Know more about Ceelin by following its social media accounts on Facebook, https://www.facebook.com/UnilabCeelin, Instagram, and TikTok.