Over 3,000 guests, including media, well-known influencers, and fans of Alfonso Brandy affectionately known as "Tropang Alfie," gathered at Pop Up Katipunan last Friday night to celebrate Alfie Alley Year 2. Alfonso Brandy hosted the launch event, which highlighted the brand's dedication to the community and generating buzz in the brandy category while showcasing incredible musical and artistic talent.
Celebratory Highlights
Alex Diaz and Sabrina San Diego, whose magnetic presence and thought-provoking commentary were essential to the evening's festivities, hosted Alfie Alley Year 2 with great skill. Renowned performers like Ace Banzuelo, Sud, Autotelic, Sandwich, and John Roa gave amazing performances at the event that the crowd found very moving.
A journey map that guided guests through a carefully curated event experience and an exclusive Alfie Alley rock glass were given to each attendee upon arrival. The introduction of the 2024 Artist Series bottle designs, a joint venture with artist Mr. Dee Jae Pa'este, added even more flair to the evening. During the occasion, Ms. Lauren Tanganco, Director of Sales and Marketing for Alfonso Brandy, revealed these distinctive bottle designs.
"After seeing the response to last year’s designs, the Alfonso Brandy Artist Series bottles will continue this year, with an even more eye-catching and vibrant design. The design also lends itself to personalization, making it perfect for this year’s gifting and holiday season. After tonight's success, we are more eager than ever to bring this celebration to Luzon, Visayas, and Mindanao and connect with more Tropang Alfie nationwide.” ~Ms. Lauren Tanganco
The crowd erupted in applause and admiration when the Light variant giant bottle was unveiled through a breathtaking light show. This was another unforgettable moment. In addition, the Alfreedom wall promoted a sense of pride and unity by allowing participants to leave their mark by explaining what it means to be a part of Tropang Alfie.
An interactive element was added to the evening with fun activities at the Light, Zero, and Platinum booths where guests could win exclusive merchandise like socks and tumblers made by Alfie Alley.
Looking Ahead
The success of Alfie Alley Year 2 has paved the way for the event's expansion to other cities across the Philippines. Upcoming runs are scheduled in Iloilo and Davao this September, in Laguna this October, and in Pampanga this November. Ms. Tanganco shared her excitement about the expansion, stating, "After tonight's success, we are more eager than ever to bring this celebration to Luzon, Visayas, and Mindanao and connect with more Tropang Alfie nationwide.”
Alfonso Brandy thanks everyone who participated and contributed to the event's success and looks forward to continuing the tradition of Alfie Alley in more locations across the country.
About Alfonso Brandy
Having been in the country for over 20 years, Alfonso Brandy stands as a testament to Filipino brandy production's rich heritage and innovative spirit. Alfonso Brandy, known for its premium quality and winning taste, offers a diverse range of variants to cater to the discerning tastes of brandy enthusiasts.The brand is committed to fostering a sense of community and celebration among its consumers,continually striving to create memorable experiences that honor Filipino culture and craftsmanship.
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