Tanduay Flavored Mixes Daiquiri Captures the Easy, Effortless Lifestyle of the New Generation

With the advent of home drinking culture and a demand for convenience, ready-to-drink (RTD) cocktails have gained popularity among today's youth.  Tanduay Flavored Mixes in Daiquiri taste are one of the most popular RTDs on the market today.

“Drinking culture is changing, and Millennials and GenZ are driving that change. They want something effortless without sacrificing taste, and Tanduay has responded to this demand with our RTD products like the Tanduay Flavored Mixes Daiquiri. They want something relaxing when catching up or celebrating. Their home becomes the new bar, and Tanduay Flavored Mixes Daiquiri blends with this new lifestyle.” ~Janno Gironella, Jr., Tanduay R&D Head

Tanduay Flavored Mixes Daiquiri tastes like fresh, juicy lemonade, with overtones of cherry and almond cake.  It boasts tempting smells of juicy cherry, lemon, and candied almonds.

With a 15% ABV, it provides the perfect amount of refreshing kick.  Gironella stated that, while younger drinkers are more creative with flavors, they are also more conscious of their alcohol consumption.

From House Parties to Quiet Wind-Downs

RTDs are popular not only because they are convenient, but also because they reflect how people live today.  People would rather meet at home than in crowded settings.

Tanduay Flavored Mixes Daiquiri is also a cocktail that you may easily pack for a weekend break with close friends.  It's also an excellent choice for relaxing peacefully on your own.

Affordable Without Compromising on Taste

Tanduay Flavored Mixes Daiquiri provides the popular brand's signature sipping experience without costing extra.  It's ideal for those on a tight budget who want a tasty cocktail that takes little time to make.

It's as easy to enjoy as it is to buy. Simply visit www.shots.ph or Tanduay's official stores on Lazada and Shopee to browse the brand's extensive selection of rums, RTDs, and other items. You may also find them in major supermarkets and liquor stores.

New Tanduay Select TVC with Bea Alonzo Invites You to “Take Your One Shot To Make A Change”

Tanduay Calendar Girl Bea Alonzo features in the latest Tanduay Select commercial, where she encourages people to take a shot at making the right choice.

“If you make the right choices, kaya mong magpasaya, kaya mong magbukas ng puso. Have the guts to choose para maitawid mo ang pagsubok (If you make the right choice, you can bring happiness, open hearts. Have the guts to choose, so that you can overcome obstacles). Every choice you make, kahit gaano kaliit, may kabutihang makakamit (Every choice you make, no matter how small it is, would achieve something good).” ~Bea Alonzo, Tanduay Calendar Girl

Marc Ngo, Tanduay International Business Development Manager and Senior Brand Manager, said that the “Your One Shot to Make a Change” TVC seeks to inspire people not to waver with their decisions.

“People are constantly confronted with choices, and some of these choices have the potential to change the course of our lives. Bea is the perfect embodiment of this. She showed that getting out of your comfort zone can lead to new opportunities for growth. We always have ‘what ifs’ in our life. What Tanduay Select wants you to realize is that your one shot or decision can be the change that you need or the change the world needs. You can create an impact or even inspire people, even just one person, to likewise make that change.” ~Marc Ngo, Tanduay International Business Development Manager and Senior Brand Manager

Recently, Bea’s made a bold move as she transfered from her old home studio to GMA that initially surprised the public. With the new shows and endorsements that followed, she showed that she made the right choice for her career.

Stock Up on Your Favorite Tanduay Products in Time for the Holidays

 

Don’t wait for the holiday rush to stock up on your liquors. Head to www.shots.ph to purchase your favorite Tanduay products. Shop without the hassle with just a few clicks or taps. To make your shopping even easier, the official e-commerce store of Tanduay offers several product deals that you won’t find elsewhere.

• Assorted Bundles

Tanduay’s Asian Rum Gold and Silver are two of its most-awarded products. It has been recognized in numerous international wines and spirits competitions. With the Asian Rum Bundles, you can purchase these products along with add-ons. The bundles are available from PhP1,200 and up.

Asian Rhum Bundle #1

Asian Rhum Bundle #2

Asian Rhum Bundle #3

Asian Rhum Bundle #4

Asian Rhum Bundle #5

If you’re looking for the perfect gift for your rum-loving friends and colleagues, you’ll never go wrong with the Tanduay Asian Rum Gold and Silver in a specially designed packaging by Kenneth Cobonpue. It also comes with a rock glass designed by the renowned Filipino artist.

Asian Rhum Gold & Silver Kenneth Cobonpue Edition

Asian Rhum Gold & Silver Kenneth Cobonpue Edition

Other rum bundles that come with assorted freebies such as chips, ginger ale, and rock glasses are also available. There are bundles for whiskey lovers, too.

• Not Just Rum

Not only does www.shots.ph carry Tanduay’s most popular and awarded spirits, it also offers premium Tanduay merchandise. Visit the merchandise page (https://shots.ph/collections/merchandise) for apparel, bags, and collectibles that would be the best gifts for the family.

The Theo, Philo & Tanduay Infused Chocolate is also available in the online store. This specially crafted bar combines Theo & Philo’s famous chocolate flavor with the Tanduay Asian Rum Gold’s oak and honey-like taste with hints of almond and vanilla.

Explore the website to learn more about the latest available products.

• Available for Pickup and Delivery

Pickups are available from Monday to Friday, 10:00 AM - 2:00 PM. Pickup locations include the Shots PH Headquarters in Kapitolyo, Pasig; the Tanduay Sales offices in Pampanga, Cebu, and Laguna.

Delivery is available in Metro Manila and select areas of Rizal, Bulacan, Pampanga, Albay, Laguna, Cavite, Cebu, and GenSan (only in areas without a liquor ban).

For more information, you may leave a message through Shots by Tanduay’s Facebook page or through Viber message at 09171330786.

Barrel-Aged Ginto Capturing Millennials in Growing PH Gin Market

 

With their more flexible preferences and openness to new experiences in drinking, millennials are the main market who are driving the switch to the newly launched Ginto, the barrel-aged gin from Tanduay Distillers, Inc. 

“Ginto is a product for today’s adventurous drinkers, and those who have tried it have commended its unique taste compared to other gin products that are either non-aged or simply flavored. It is also a product that is proudly Filipino, and its name speaks for the gold standard that we always aim for at Tanduay. The result of young Filipinos who see the category as a trendy alternative to the traditional vinous spirit’. Right now, our logistics arm and online sales platform are very essential to our business. They are the ones that bring Ginto and our other products to our customers. So, despite the challenges, Ginto is performing really well. We have also been receiving good feedback from stores and in social media. There were inquiries from abroad as well since we came out with the product.” ~Lucio Tan III, Tanduay President and COO

The young Tan, who is himself a millennial, introduced Ginto during the first half of the year as the company’s way of capturing a share of the country’s growing gin market. 

Despite a decline in global sales, gin continues to be a top product among drinkers in the Philippines. Citing Euromonitor, Drinks International Magazine in its 2021 issue of The Millionaires Club, said that gin even surpassed brandy as the country’s most popular spirit in the past year.

Drinks International is among the most prestigious publications that hands out the yearly World’s Number 1 award for different spirits categories. It collects data on 155 million-case brands from public company reports and requested results. It then calculates growth from the actual volume data supplied.

Tanduay, which has been declared the World’s Number 1 Rum by the magazine for four consecutive years now, is aiming to have a share of the country’s gin market through its new product, Ginto.

Ginto is currently available in Luzon, which is a predominantly gin market. It is also available in select areas in Visayas and Mindanao. Ginto is priced at a very affordable PhP120 suggested retail price (SRP).

Tan admitted that while Luzon is a very challenging region for liquor, they are hopeful that they can capture a good slice of the island’s gin business as it is known to be more open to different types of drinks.

The pandemic has made it even more challenging for businesses, and Tan is thankful to have a strong team that knows how to hurdle the obstacles that come their way.

Tanduay is known for its expertise in barrel-aging, a process that gives spirits a classic aged flavor like caramel, oak, vanilla, and smoke. If the barrels were previously used for other spirits, the gin also takes the flavor of that spirit.

The company owns aging facilities that house 200,000 oak barrels with a capacity of approximately 40 million gauge liters

Tan noted that while taste preference is quite difficult to pinpoint, Ginto offers a product that gives a new flavor and a new experience in gin drinking.

Ginto offers today's adventurous drinkers a new flavor and an exciting experience in gin drinking. Launched during the first half of the  year, it is currently available in Luzon and select areas in Visayas and Mindanao.

Tanduay Rum Awarded Medals in Spirits Awards Belgium

 

Dubbed “The United Nations of Fine Spirits”, the international competition rewards spirits from across the globe. It has a panel of internationally renowned experts assessing and classifying whiskies, cognacs, brandies, rums, vodkas, and gins, among others.

Tanduay products continue to gain recognition from prestigious spirits competitions abroad. Most recently, Tanduay Asian Rum Gold and Tanduay Asian Rum Silver were both awarded silver medals at the Spirits Selection by Concours Mondial in Brussels, Belgium.

“There are many fine spirits around the world, and we are honored that our products have been chosen as two of the best. We accept this recognition with both pride and humility, and we thank all our people for their hard work and dedication in continuous-ly crafting quality products that are proudly Philippine-made.” ~Paul Lim, Tanduay Distillers, Inc. Senior Vice President for Sales and Marketing

The Tanduay Asian Rum Gold is one of the company’s most-awarded products. Aged in used Bourbon barrels for seven years, it is silky smooth with elegant flavors, almonds, dried dark fruits, and island spices. 

The Tanduay Asian Rum Silver has also received several recognitions throughout the years. It is aged in used Bourbon barrels for five years and had hints of dried tropical fruits, vanilla, and toasted coconut.

This year, Tanduay continued to expand its international presence when it inked deals with top wines and spirits distributors from several U.S. states. Its U.S. presence now encompasses Hawaii, Indiana, Minnesota, Nevada, Wisconsin, Florida, New York, New Jersey, Illinois, California, Tennessee, and Michigan, and the territory of Guam.

Tanduay has also expanded its market in China and entered Singapore. The company is likewise working on its distribution in Europe.

Tech Savvy Lucio Tan III Leads Tanduay’s Continued US Market Growth Amid Pandemic, Eyes Europe Distribution in Q4

Tanduay Distillers’ Inc. president and chief operating officer Lucio Tan III, a software engineer, has been aggressive in bringing the Filipino rum to more customers worldwide, making it available not just through traditional marketing and selling but tapping into online channels as well.

Now headed by Lucio Tan III, the third-generation scion to one of the Philippines’ biggest conglomerates, Tanduay continues to successfully enter new international markets. Most recently, it inked deals with the largest US wines and spirits distributors, Johnson Brothers and General Beverage.  The third-generation scion to one of the Philippines’ biggest conglomerates is at the forefront of bringing the Filipino rum to more customers worldwide.

Even as most businesses are reeling under the effect of the pandemic, Filipino rum maker Tanduay’s growth continues on an upwards trajectory. A software engineer, Tan’s direction for the 165-year-old Tanduay business is to bring it to more customers worldwide, making it available not just through traditional marketing and selling but tapping into online channels as well.

Tanduay can now be found in Hawaii, Nevada, Wisconsin, Florida, New York, New Jersey, Illinois, California, Tennessee, and Michigan, and in the territory of Guam. It is also available in China and Singapore and will be available in Europe by the end of the year. Tan's direction for the 165-year-old Tanduay business is to push toward a more visible international presence using traditional marketing strategies and tapping into tech-driven or digital channels as well.

“Even before the pandemic, we were already working on making Tanduay available through tech-driven channels. Last June, we launched an online selling site for our Filipino customers, shots.ph. In the US, we have partnered with Caskers and Flaviar, and we are also available through the online sites of our distributor-partners. When we market Tanduay internationally, we are also highlighting the craftsmanship of the Filipino. Tanduay is a product that we can proudly say is Philippine-made—from the sugarcane, it uses to the unique distilling process it undergoes. These are all products of the Filipino’s hard work and ingenuity. We’re combining our traditional practices in rum-making with new ways of marketing our products.” ~Lucio Tan III, Tanduay Distillers’ Inc. President and Chief Operating Officer, a Software Engineer, a Graduate of Stanford University

Tanduay takes pride in delivering the highest quality products by ensuring its sugarcane source and maintaining its efficient distillation process. As one of the biggest and most recognizable brands in the country, it pays homage to Filipino craftsmanship as it dominates the global market.

Tanduay’s push toward a more visible international presence started in the 2000s. Its more recent initiatives in the US included a partnership with the Golden State Warriors, making it the first Philippine brand to sponsor an NBA team. It had naming rights to the Tanduay Club in the Oracle Arena, and Tanduay Rum can be found at retailers in the Golden State Warriors’ blue and gold “Strength in Numbers” collectible boxes in California. Tanduay currently has its own branded bar at the Chase Center, the Golden State Warriors’ brand-new arena in San Francisco’s Bay District which opened in 2019.

Tanduay also became the official rum of the Barclays Center and the Brooklyn Nets. It has been a Presenting Sponsor of the 40/40 CLUB and an Associate Sponsor of the arena's Brooklyn Show platform. Tanduay also made a foray into entertainment by being one of the sponsors of the Emmy Awards, the first for any Filipino brand.

The company credits its international partnerships and aggressive marketing efforts for its domination of the international rum category. For three years now, Tanduay has been declared the World’s Number One Rum by Drinks International magazine. It has sold millions of cases worldwide, even outselling more popular international rum brands.

Tanduay mainly sources its sugarcane from Bacolod in the Visayas, which is a place known for its long history of sugarcane farming. The island is home to the country’s 100-year-old sugar milling company.

Founded in 1854, Tanduay uses the same distillation process that is employed in its now decommissioned distillery in Manila. A Master Blender, who serves as the guardian of Tanduay’s formulas, checks on the consistency and quality of the rums before they are sent for bottling and packaging.

About Tanduay 

Tanduay is one of the most-awarded rum brands in the Philippines, receiving various local and international citations. In 2017, it was declared the World’s Number One Rum by Drinks International magazine. Tanduay will hold this title for three consecutive years.

Tanduay started out as a distillery in Hagonoy, Bulacan, a province in the island of Luzon known for its heroes and craftsmen. It changed ownership throughout the decades and has been under the Lucio Tan Group of Companies, Inc., one of the biggest conglomerates in the Philippines.

Even as the years passed, Tanduay has maintained the traditional way of distilling its rums, a practice that started in its Manila distillery. It has likewise consistently maintained its product quality, ensuring that Filipinos and foreigners alike will enjoy the same taste and aroma of a Tanduay product wherever they are in the world.

Tanduay Rums Bag Ultimate Spirits Challenge Award in US

 

Tanduay has been dominating spirits competitions and awards in recent years. Once again, three of its products gained international recognition, this time from the prestigious Ultimate Spirits Challenge in the US.

 

This June, Tanduay was declared once again the world’s best-selling rum by Drinks International. Early this year, Tanduay won five medals from the Beverage Testing Institute. Tanduay Asian Rum Gold topped the list with a gold medal. Silver medals, meanwhile, were awarded to Tanduay Asian Rum Silver and Boracay Cappuccino Flavored Rum. Tanduay Double Rum and Boracay Coconut Flavored Rum both received bronze medals.

The Tanduay Double 16 Years Old Aged Rum was a finalist for the rum category, receiving a rating of 94 and was adjudged excellent and highly recommended. Tanduay Asian Rum Gold, meanwhile, received a 92 rating and was also adjudged excellent and highly recommended. With a rating of 88, Tanduay Silver Asian received a strong recommendation and was deemed very good.

 

Tanduay takes pride in delivering the highest quality products, ensuring its sugarcane source and efficient distillation process. 

 

• It’s Starts with the Quality of the Sugarcane

Tanduay sources its sugarcanes from Victorias, Negros Occidental, where planting begins just as the rainy season is about to start and harvesting done by the summer of the following year.

“Tanduay has always been committed to creating the best rum possible. From the sugarcane we use to our distillation process, we make sure that each product that comes out of our plants have gone through our stringent quality checks. At Tanduay, we only use first-syrup molasses, which are extracted from the initial boil of the sugarcanes. It contains a high sugar content and is valued for its unique taste. Our skilled blenders would then take over. We owe much to them for creating the Tan-duay flavors that the world has come to love. Tanduay uses two aging processes. In the single-barrel method, rums mature in individual barrels for a set amount of time. The solera aging process, meanwhile, channels the rums through a series of Kentucky bourbon barrels that are never empty, which helps create and sustain the flavors contained there for generations. Creating a Tanduay product requires hard work and dedication, so we are deeply honored every time we would receive an award. Most of all, we are thankful for the loyal patronage of Tanduay consumers who now comprise not only our fellow Filipinos but people from other countries as well.”  ~Paul Lim, Tanduay SVP for Sales and Marketing

 

The canes would then find their way to Tanduay’s sugar mill, where they are carefully cleaned, stripped of their leaves, cut, and refined. From these canes will come the mo-lasses, the key ingredient to making rum.

 

 

The molasses is then fermented for 12 hours. This process turns the sugars into alcohol, creating a ferment prime for distillation.

• Distilled and Blended to Perfection

Tanduay’s distillation plants are located in Negros Occidental, Misamis Oriental, and Laguna, and they keep the tradition of Tanduay’s original distillery in Manila, which has already been decommissioned.

 

The country’s humidity and these distilleries’ high elevation contribute to Tanduay rum’s distinct flavors and aromas. It is in these distilleries where the molasses is turned into a clear liquid—ethanol.

 

The liquids are stored in Kentucky bourbon oak barrels, where they will be aged. Tanduay’s Master Blender, who is the guardian of Tanduay’s formulas, will then check the rum for consistency and quality. Once the Master Blender gives the go signal, the rums are sent for bottling and packaging.

 

Tanduay’s Master Blender, who is the guardian of Tanduay’s formulas, will then check the rum for consistency and quality. Once the Master Blender gives the go signal, the rums are sent for bottling and packaging.

 



International Partnerships, Aggressive Expansion Push Tanduay Rhum to Number 1 Spot Anew

 

 

Early this year, Tanduay won five medals from the Beverage Testing Institute. Tanduay Asian Rum Gold topped the list with a gold medal. Silver medals, meanwhile, were awarded to Tanduay Asian Rum Silver and Boracay Cappuccino Flavored Rum. Tanduay Double Rum and Boracay Coconut Flavored Rum both received bronze medals. 

 

Tanduay has maintained its leadership position in the industry, it has been declared the World's Number 1 Rum for the third consecutive year. International partnerships and global expansion contributed to the increase in global sales.

 

The liquor firm is currently working on expanding its product portfolio for both local and international markets. It was in 2018 that Tanduay first dislodged rival Bacardi and other known brands to hold the top spot.

 

 


Tanduay‘s international partnerships and global expansion bolstered its worldwide sales, making it the world’s top-selling rum for the third consecutive year.

 

Tanduay Rhum sold 20.5 million cases in 2019, an increase from its 20.1 million cases in 2018, according to Drinks International magazine which hands out the awards.

“Once again, Philippine giant Tanduay has topped the rum chart, has continued its steady growth above the 20m-case threshold. The brand branched out into Singapore and US territory Guam while, at the same time, nourishing its vast domestic market…”

Tanduay is currently working on expanding its product portfolio for both local and international markets.

 

It was in 2018 that Tanduay first dislodged Bacardi on the top spot of the world’s number one rum list. The following year, the Filipino rum maintained its leadership against 153 other brands in the category. 

“Being declared the World’s Number 1 Rum for the third year is an achievement not just for Tanduay but for the entire country as our products are proudly Philippine-made using materials sourced locally. We celebrate this feast with our fellow Filipinos and we thank our international partners who have helped us market Tanduay globally. At present, we are working toward bringing Tanduay to Europe as rhum sales in the region outstripped gin. The value of rhum in Europe is growing faster than volume, which is very encouraging because that suggests premiumisation leading the industry to long-term growth prospects. Nowadays, drinkers have a more developed taste when it comes to their drink of choice. Aside from rhum, we are also exploring other spirit categories to supply markets here and abroad.” ~Paul Lim, Tanduay Senior Vice President for Sales and Marketing

 

Tanduay products are currently available in Florida, New York, New Jersey, Illinois, California, Wisconsin, Tennessee, Michigan, and Guam in the U.S, and will be available in Hawaii, Indiana, Nevada, and Minnesota within the year. The company has also successfully entered the markets of China, the United Arab Emirates, Singapore, and Australia.