Ginto Capitalizes on Gin Market’s Growth

The country’s growing gin market provides a lucrative opportunity for new players like Ginto, the first locally made barrel-aged gin in the Philippines.

“Consumers are always on the lookout for unique tastes and new experiences, and Ginto offers both of them. It is made using quality ingredients and is aged in oak bar-rels for six months, producing its distinct golden sunset color and complex mix of sweet and spicy flavors with hints of fresh botanicals. The Gin Festival gave us an opportunity to connect with gin lovers and show them how Ginto is different from other gin products. Ginto is a testament to our dedication of observing the highest standards at all times.” ~Jon Edzel Ty, Digital Brand Man-ager, Tanduay DistillersInc., the makers of Ginto

Consumer Engagement and Product Innovation

The brand is focused on enhancing its visibility through marketing and participating in spirits events. Most recently, it joined the Manila Gin Festival 2024. Held at Bonifacio Global City High Street Amphitheater in Taguig, the event was a “celebration of the creativity, diversity, and spirit of craft gin culture.” 

Ginto joined various distilleries in showcasing their products during the two-day festival. It set up a booth where attendees were given free samples of its barrel-aged gin. It also gave away various Ginto and Tanduay merchandise as prizes.

Mr. Ty added that Ginto was crafted to be available to a wide range of consumers, offering them an affordable alternative that is rich in flavor and quality.

Ginto is a blend of neutral spirit and natural flavors of juniper, coriander, and orange oils. It has a slight sweet taste with hints of citrus, juniper berry, and woody notes. Its body is mellow, smooth, and dry and it has a smoothly cascading finish with hints of pepper, juniper, and grapefruit. Juniper, orange peel, and coriander are the top notes of its aroma. Available in 600 ml, it has a 36% alcohol/volume.

Tanduay Bar at New PAL Mabuhay Lounge Offers a Taste of Tanduay’s Premium Rums

Tanduay has opened a custom bar for visitors at the recently opened Philippine Airlines (PAL) Mabuhay Lounge of the Ninoy Aquino International Airport (NAIA) Terminal 1 in Pasay City, elevating the airport experience.

The 1,200 square meter PAL Mabuhay Lounge was created by Atelier Almario. area and can accommodate 294 people in seats. Before boarding their international flights, travelers can take advantage of this location for some relaxation and delicious food. It is only available to Business Class passengers flying with PAL who have a daytime boarding pass and to Mabuhay Miles Elite, Premier Elite, or Million Miler members who have a daytime flight scheduled.

Tanduay Bar x PAL Mabuhay Lounge

Tanduay Bar x PAL Mabuhay Lounge

A Place to Relax Before Boarding

The PAL Mabuhay Lounge has a seating area where passengers can enjoy plane spotting and a panorama of the suburban Manila skyline, a quiet area for relaxation, an exclusive room for Million Milers, work stations, and a dining area serving delicious Filipino and international dishes.

With the addition of the Tanduay Bar inside the lounge, guests are given the unique opportunity to enjoy exceptional spirits before takeoff at no extra cost. All the drinks are free.

The Tanduay Bar Experience

“The Tanduay Bar offers a selection of drinks that include some of the brand’s premium rums. Tanduay's products are well-known among our guests, including our foreign passengers. So, having the Tanduay Bar helps further elevate the dining experience at the Mabuhay Lounge. We believe in providing an oasis for travelers, and the Tanduay Bar perfectly aligns with our vision. We offer them moments of relaxation amid the hustle and bustle of travel. Many passengers want to try the Double Rum because it is uncommon for them. They are amazed at its taste, and some of them would even ask us where they could buy a bottle of the Double Rum.” ~Ms. Emalyn Lira, Manager for Lounge Services at PAL

Ms. Emalyn Lira, Manager for Lounge Services at PAL

She has been with PAL for 39 years and currently oversees its domestic airport lounges.

Among the cocktails available at the lounge are the Captain’s Punch made with the Tanduay Superior Rum; Planters’ Punch, Cuba Libre, and Long Island made with the Tanduay Asian Rum Gold; and Mojito made with the Tanduay White Rum.

Tanduay Bar x PAL Mabuhay Lounge

Tanduay Bar x PAL Mabuhay Lounge

Tanduay Bar x PAL Mabuhay Lounge

PAL Mabuhay Lounge Bar Supervisor Jennifer Escaño shared that, among all the Tanduay products available at the bar, the Tanduay Double Rum is the most popular.

Cocktails, which are created using Tanduay rums, are also popular among passengers.

“Natutuwa po ang mga passengers sa dami ng mga products sa Tanduay Bar at nasasarapan po sila sa mga cocktails (Passengers are delighted to see the many product offerings at the Tanduay Bar, and they really enjoy the cocktails). Nagtatanong po sila kung paano inumin, kung masarap po ba pag neat or may halo (They would ask how it is best enjoyed, whether neat or mixed). It’s a good feeling to see that they are enjoying their drinks. From the premium rums to the cocktails, the drinks cater to the diverse tastes of discerning travelers. Passengers can now indulge in the flavors of an iconic Philippine rum while enjoying the comfortable ambiance of the Mabuhay Lounge, giving them an elevated journey that begins well before boarding.” ~Mr. Reymond Galang, Mabuhay Lounge Senior Bartender

Mr. Reymond Galang, PAL Mabuhay Lounge Senior Bartender

Galang added that most passengers are curious about the Tanduay Double Rum.

Galang, who has been working at PAL’s Mabuhay Lounges for seven years, shared that it is always great to see passengers having a good time with the drinks they prepare at the new Tanduay Bar.

Tanduay International Business Development Manager and Senior Brand Manager Marc Ngo said they wanted the bar to mirror the brand’s quality and excellence.

Tanduay is a sister company of PAL under the Lucio Tan Group, Inc.

About Tanduay 

Tanduay is one of the most-awarded rum brands in the Philippines, receiving various local and international citations. In 2017, it was declared the World’s Number One Rum by Drinks International magazine. Tanduay will hold this title for six consecutive years. 

Tanduay started out as a distillery in Hagonoy, Bulacan, a province in the island of Luzon known for its heroes and craftsmen. It changed ownership throughout the decades and has been under the Lucio Tan Group (LT Group) of Companies, Inc., one of the biggest conglomerates in the Philippines, since 1988. 

Even as the years passed, Tanduay has consistently maintained its product quality, ensuring that Filipinos and foreigners alike will enjoy the same taste and aroma of a Tanduay product wherever they are in the world.

About Philippine Airlines

Philippine Airlines (PAL) is the Philippines’ flag carrier and only full-service network airline, as well as the first commercial airline in Asia. 

PAL's fleet of Boeing, Airbus, and De Havilland aircraft operate scheduled nonstop flights out of hubs in Manila, Cebu, Clark, and Davao to 33 destinations in the Philippines and 39 destinations in Asia, North America, Australia, and the Middle East. 

Known for its hallmark heartwarming and gracious Filipino service, PAL also supports the global economy through air cargo and charter services, while serving the travel needs of overseas Filipinos as well as businesspeople, tourists and families from all over the world.

Women Bartenders on Creating Cocktails With Tanduay, Defying Stereotypes, and Thriving in a Male-Dominated Field

As renewed interest in cocktails continue to grow, bartenders are also taking the spotlight, and in El Nido and Siargao, two bartenders are paving the way for women to shine in a male-dominated industry. 

Sharleen Antonio works with her husband and fellow bartending professional, Larry Guevara, in one of Palawan’s top beach destinations. Riza Delguime, meanwhile, is a bartender for a leading resort in the country’s surfing haven.

Creating Tanduay-Infused Cocktails

 

Both women have been bartending for years and share a preference for Tanduay in creating cocktails.

“It’s very easy to mix in cocktails because of its unique and bold character. I usually go for the classic Tanduay Dark Rum in my root beer and rum with a squeeze of fresh lemon. I have my own signature cocktail, which is perfect when I mix it with Tanduay. We have female guests here in the resort who would request for cocktails that are not too strong, and I would make one for them also using Tanduay. There are different varieties of bars here like sports bars and pool bars, and they are all super busy because of the many tourists who visit our island. It’s very easy to mix in cocktails because of its unique and bold character. I usually go for the classic Tanduay Dark Rum in my root beer and rum with a squeeze of fresh lemon. While I may have experienced some catcalling and received some indecent proposals from male guests in some instances, I have to say that I have been lucky to have always worked with my husband behind the bar. In 2016, we joined Pilipinas Got Talent Season 5 to show that there is more to bartending than meets the eye. That would be the key to your success. Bartending is fun, and you get to entertain guests. Gone are the days when women were simply considered as bar backs or force multipliers during busy bar shifts. Or worse, simply as ornaments behind the bar. It is my wish that female bartenders will continue to flourish and leave their own mark in the field we all so love and are passionate about.” ~Sharleen Antonio, works with her husband and fellow bartending professional

She shared that they used Tanduay rums in her bar management class back in college, so she is very familiar with the brand. Collaborating with the brand, she came up with three Tanduay-infused cocktails that are perfect for any time of the year -- the Mango Basil Mojito, Tanduay Espresso Martini, and Tanduay Old Fashioned.

Delguime likes Tanduay’s sweet and strong flavor. Foreign customers would usually ask what rum brand she uses in her cocktails and would then request drinks infused with Tanduay rums.

Delguime further shared that the bartending scene in Siargao has always been “good and clean.”

Breaking the Glass Ceiling

Antonio shared working in a male-dominated industry wasn’t easy in the beginning. Women bartenders used to be seen as just “cotton candies” behind the bar to attract male clients and rake in tips.

Advice for Aspiring Bartenders

Delguime advised aspiring bartenders to just be themselves. 

Antonio, meanwhile, has made it her advocacy to educate people about bartending as hospitality and F&B professionals.

Antonio wants to motivate, inspire, and empower women bartenders and those who would like to start a career in the bartending industry. She and her husband have been conducting workshops and seminars around the country to help aspiring bartenders better their craft.

New Tanduay Select TVC with Bea Alonzo Invites You to “Take Your One Shot To Make A Change”

Tanduay Calendar Girl Bea Alonzo features in the latest Tanduay Select commercial, where she encourages people to take a shot at making the right choice.

“If you make the right choices, kaya mong magpasaya, kaya mong magbukas ng puso. Have the guts to choose para maitawid mo ang pagsubok (If you make the right choice, you can bring happiness, open hearts. Have the guts to choose, so that you can overcome obstacles). Every choice you make, kahit gaano kaliit, may kabutihang makakamit (Every choice you make, no matter how small it is, would achieve something good).” ~Bea Alonzo, Tanduay Calendar Girl

Marc Ngo, Tanduay International Business Development Manager and Senior Brand Manager, said that the “Your One Shot to Make a Change” TVC seeks to inspire people not to waver with their decisions.

“People are constantly confronted with choices, and some of these choices have the potential to change the course of our lives. Bea is the perfect embodiment of this. She showed that getting out of your comfort zone can lead to new opportunities for growth. We always have ‘what ifs’ in our life. What Tanduay Select wants you to realize is that your one shot or decision can be the change that you need or the change the world needs. You can create an impact or even inspire people, even just one person, to likewise make that change.” ~Marc Ngo, Tanduay International Business Development Manager and Senior Brand Manager

Recently, Bea’s made a bold move as she transfered from her old home studio to GMA that initially surprised the public. With the new shows and endorsements that followed, she showed that she made the right choice for her career.

Stock Up on Your Favorite Tanduay Products in Time for the Holidays

 

Don’t wait for the holiday rush to stock up on your liquors. Head to www.shots.ph to purchase your favorite Tanduay products. Shop without the hassle with just a few clicks or taps. To make your shopping even easier, the official e-commerce store of Tanduay offers several product deals that you won’t find elsewhere.

• Assorted Bundles

Tanduay’s Asian Rum Gold and Silver are two of its most-awarded products. It has been recognized in numerous international wines and spirits competitions. With the Asian Rum Bundles, you can purchase these products along with add-ons. The bundles are available from PhP1,200 and up.

Asian Rhum Bundle #1

Asian Rhum Bundle #2

Asian Rhum Bundle #3

Asian Rhum Bundle #4

Asian Rhum Bundle #5

If you’re looking for the perfect gift for your rum-loving friends and colleagues, you’ll never go wrong with the Tanduay Asian Rum Gold and Silver in a specially designed packaging by Kenneth Cobonpue. It also comes with a rock glass designed by the renowned Filipino artist.

Asian Rhum Gold & Silver Kenneth Cobonpue Edition

Asian Rhum Gold & Silver Kenneth Cobonpue Edition

Other rum bundles that come with assorted freebies such as chips, ginger ale, and rock glasses are also available. There are bundles for whiskey lovers, too.

• Not Just Rum

Not only does www.shots.ph carry Tanduay’s most popular and awarded spirits, it also offers premium Tanduay merchandise. Visit the merchandise page (https://shots.ph/collections/merchandise) for apparel, bags, and collectibles that would be the best gifts for the family.

The Theo, Philo & Tanduay Infused Chocolate is also available in the online store. This specially crafted bar combines Theo & Philo’s famous chocolate flavor with the Tanduay Asian Rum Gold’s oak and honey-like taste with hints of almond and vanilla.

Explore the website to learn more about the latest available products.

• Available for Pickup and Delivery

Pickups are available from Monday to Friday, 10:00 AM - 2:00 PM. Pickup locations include the Shots PH Headquarters in Kapitolyo, Pasig; the Tanduay Sales offices in Pampanga, Cebu, and Laguna.

Delivery is available in Metro Manila and select areas of Rizal, Bulacan, Pampanga, Albay, Laguna, Cavite, Cebu, and GenSan (only in areas without a liquor ban).

For more information, you may leave a message through Shots by Tanduay’s Facebook page or through Viber message at 09171330786.

Barrel-Aged Ginto Capturing Millennials in Growing PH Gin Market

 

With their more flexible preferences and openness to new experiences in drinking, millennials are the main market who are driving the switch to the newly launched Ginto, the barrel-aged gin from Tanduay Distillers, Inc. 

“Ginto is a product for today’s adventurous drinkers, and those who have tried it have commended its unique taste compared to other gin products that are either non-aged or simply flavored. It is also a product that is proudly Filipino, and its name speaks for the gold standard that we always aim for at Tanduay. The result of young Filipinos who see the category as a trendy alternative to the traditional vinous spirit’. Right now, our logistics arm and online sales platform are very essential to our business. They are the ones that bring Ginto and our other products to our customers. So, despite the challenges, Ginto is performing really well. We have also been receiving good feedback from stores and in social media. There were inquiries from abroad as well since we came out with the product.” ~Lucio Tan III, Tanduay President and COO

The young Tan, who is himself a millennial, introduced Ginto during the first half of the year as the company’s way of capturing a share of the country’s growing gin market. 

Despite a decline in global sales, gin continues to be a top product among drinkers in the Philippines. Citing Euromonitor, Drinks International Magazine in its 2021 issue of The Millionaires Club, said that gin even surpassed brandy as the country’s most popular spirit in the past year.

Drinks International is among the most prestigious publications that hands out the yearly World’s Number 1 award for different spirits categories. It collects data on 155 million-case brands from public company reports and requested results. It then calculates growth from the actual volume data supplied.

Tanduay, which has been declared the World’s Number 1 Rum by the magazine for four consecutive years now, is aiming to have a share of the country’s gin market through its new product, Ginto.

Ginto is currently available in Luzon, which is a predominantly gin market. It is also available in select areas in Visayas and Mindanao. Ginto is priced at a very affordable PhP120 suggested retail price (SRP).

Tan admitted that while Luzon is a very challenging region for liquor, they are hopeful that they can capture a good slice of the island’s gin business as it is known to be more open to different types of drinks.

The pandemic has made it even more challenging for businesses, and Tan is thankful to have a strong team that knows how to hurdle the obstacles that come their way.

Tanduay is known for its expertise in barrel-aging, a process that gives spirits a classic aged flavor like caramel, oak, vanilla, and smoke. If the barrels were previously used for other spirits, the gin also takes the flavor of that spirit.

The company owns aging facilities that house 200,000 oak barrels with a capacity of approximately 40 million gauge liters

Tan noted that while taste preference is quite difficult to pinpoint, Ginto offers a product that gives a new flavor and a new experience in gin drinking.

Ginto offers today's adventurous drinkers a new flavor and an exciting experience in gin drinking. Launched during the first half of the  year, it is currently available in Luzon and select areas in Visayas and Mindanao.

Ivana Cools Down With the Tanduay Mango Rhum

Ivana revealed that she has always been fond of Philippine mangoes, which are considered the best in the world. With mangoes cut in cubes, 30 ml of Tanduay Rhum, lime juice, sugar, salt, seltzer, and ice cubes — you can recreate Ivana’s favorite Mango Rhum.

Ivana Alawi, revealing one of her most-loved cocktail mixes using Tanduay Rhum. Among her favorites is the "Mango Rhum", which she said reminds her a lot of summers. She represents the modern Calendar Girl — strong, hardworking, has a heart for helping others, and knows when to relax and have a good time.

“I love preparing this cocktail because it’s so easy. But more than that, it tastes really great. You can have it any time of the day to give you a taste of summer. You can really taste the difference when you try out varieties from other countries. There’s something distinctly Filipino to it like the Tanduay Rhum. During these times when there’s a lot going on in the world, it’s important to be kind to others and to ourselves. Find time to chill and relax, whether by yourself or with your loved ones.” ~Ivana Alawi, Tanduay Calendar Girl 2021

All you need to do is blend the mangoes, lime juice, sugar, and salt in a blender. Once it has been properly blended, put the mixture in a glass. Add the Tanduay Rhum and stir. In another glass, put the cubes of ice then pour the mixture in. Add the seltzer, stir, and enjoy your very own Mango Rhum!

Ivana said that this cocktail mix is the perfect summer drink to have while you relax during the weekends or your virtual gatherings via Zoom with friends and colleagues.

To see how Ivana’s favorite Mango Rhum is done, scan the code below.

Beginner’s Guide to Rum from Derek Ramsay

There are different varieties and flavors of rum. The best way to learn more about rum is to drink it. 

Actor and Tanduay Rum’s long-time endorser Derek Ramsay can give you a tip or two to learn more about one of the biggest-selling spirits in the world.

Rum can be mixed as a cocktail, enjoyed neat, with a splash of water, or on the rocks. 

• White rums are usually used for cocktails, while dark and golden rums are enjoyed neat or with ice. “I like my rum on the rocks! I usually enjoy a drink before I call it a day,” said Ramsay.

How they’re made determines their taste. 

• There are different kinds of rum in the world, and the ingredients, distillation, and aging process play a huge role in how they taste. In other countries, they are made from raw sugarcane or distilled in a wood-fueled fire. For its Philippine-made rums, Tanduay uses first-syrup molasses that are extracted from the initial boil of quality sugarcane. They are then fermented for 24 to 32 hours prior to distillation after which they are stored in Kentucky bourbon barrels. A master blender, who serves as the guardian of the company’s rum formulas, along with rum specialists will then check the rums for consistency before approving them for bottling and packaging. “Where it came from, who are its makers. Knowing these will assure you of the quality of the rum. Personally, I’d like to get to know my drink of choice,” he explained.  

Dark rum is aged five years or longer, while gold rum is aged at least three years. 

• The former has a heavier body with hints of caramel and tropical fruits, while the latter has a rich taste with hints of vanilla spice. “I prefer the bold flavors and woody notes of dark rum when I find myself in a more pensive mood. When I feel like celebrating with my best buddies, I bring out the gold rum,” he revealed.

White rum is light-bodied with a sweet and spicy taste.

• This makes it perfect for cocktails such as mojitos and daiquiris. “When I feel like spending a cozy afternoon with friends or when hanging out with them in clubs, you can start the fun with a choice of mojito or daiquiri,” he suggested.

Premium rums are sipping rums.

• Some enjoy it neat, while there are those who have it with ice or water. You can also add lime or citrus to it. “Eventually, as you develop a liking for rum, you explore the premium rums. Like the Tanduay CLX Rum, you’ll get hints of chocolate and vanilla, tropical fruits, and orange zest. It’s a different experience altogether,” revealed Ramsay. 

Try different rum varieties.

• Before you get your hands on premium rums, which are the most expensive rum variety, try out the more affordable ones first to determine the ones you like and how you want to drink them. “Lastly, don’t be afraid to explore. Find the rum that best fits your taste for as long as you get to the one,” Ramsay concluded. 

About Tanduay 

Tanduay is one of the most-awarded rum brands in the Philippines, receiving various local and international citations. In 2017, it was declared the World’s Number One Rum by Drinks International magazine. Tanduay will hold this title for three consecutive years. Tanduay started out as a distillery in Hagonoy, Bulacan, a province in the island of Luzon known for its heroes and craftsmen. It changed ownership throughout the decades and has been under the Lucio Tan Group of Companies, Inc., one of the biggest conglomerates in the Philippines, since 1988. Even as the years passed, Tanduay has maintained the traditional way of distilling its rums, a practice that started in its now decommissioned Manila distillery. It has likewise consistently maintained its product quality, ensuring that Filipinos and foreigners alike will enjoy the same taste and aroma of a Tanduay product wherever they are in the world. 

Tanduay Rum Awarded Medals in Spirits Awards Belgium

 

Dubbed “The United Nations of Fine Spirits”, the international competition rewards spirits from across the globe. It has a panel of internationally renowned experts assessing and classifying whiskies, cognacs, brandies, rums, vodkas, and gins, among others.

Tanduay products continue to gain recognition from prestigious spirits competitions abroad. Most recently, Tanduay Asian Rum Gold and Tanduay Asian Rum Silver were both awarded silver medals at the Spirits Selection by Concours Mondial in Brussels, Belgium.

“There are many fine spirits around the world, and we are honored that our products have been chosen as two of the best. We accept this recognition with both pride and humility, and we thank all our people for their hard work and dedication in continuous-ly crafting quality products that are proudly Philippine-made.” ~Paul Lim, Tanduay Distillers, Inc. Senior Vice President for Sales and Marketing

The Tanduay Asian Rum Gold is one of the company’s most-awarded products. Aged in used Bourbon barrels for seven years, it is silky smooth with elegant flavors, almonds, dried dark fruits, and island spices. 

The Tanduay Asian Rum Silver has also received several recognitions throughout the years. It is aged in used Bourbon barrels for five years and had hints of dried tropical fruits, vanilla, and toasted coconut.

This year, Tanduay continued to expand its international presence when it inked deals with top wines and spirits distributors from several U.S. states. Its U.S. presence now encompasses Hawaii, Indiana, Minnesota, Nevada, Wisconsin, Florida, New York, New Jersey, Illinois, California, Tennessee, and Michigan, and the territory of Guam.

Tanduay has also expanded its market in China and entered Singapore. The company is likewise working on its distribution in Europe.

Tech Savvy Lucio Tan III Leads Tanduay’s Continued US Market Growth Amid Pandemic, Eyes Europe Distribution in Q4

Tanduay Distillers’ Inc. president and chief operating officer Lucio Tan III, a software engineer, has been aggressive in bringing the Filipino rum to more customers worldwide, making it available not just through traditional marketing and selling but tapping into online channels as well.

Now headed by Lucio Tan III, the third-generation scion to one of the Philippines’ biggest conglomerates, Tanduay continues to successfully enter new international markets. Most recently, it inked deals with the largest US wines and spirits distributors, Johnson Brothers and General Beverage.  The third-generation scion to one of the Philippines’ biggest conglomerates is at the forefront of bringing the Filipino rum to more customers worldwide.

Even as most businesses are reeling under the effect of the pandemic, Filipino rum maker Tanduay’s growth continues on an upwards trajectory. A software engineer, Tan’s direction for the 165-year-old Tanduay business is to bring it to more customers worldwide, making it available not just through traditional marketing and selling but tapping into online channels as well.

Tanduay can now be found in Hawaii, Nevada, Wisconsin, Florida, New York, New Jersey, Illinois, California, Tennessee, and Michigan, and in the territory of Guam. It is also available in China and Singapore and will be available in Europe by the end of the year. Tan's direction for the 165-year-old Tanduay business is to push toward a more visible international presence using traditional marketing strategies and tapping into tech-driven or digital channels as well.

“Even before the pandemic, we were already working on making Tanduay available through tech-driven channels. Last June, we launched an online selling site for our Filipino customers, shots.ph. In the US, we have partnered with Caskers and Flaviar, and we are also available through the online sites of our distributor-partners. When we market Tanduay internationally, we are also highlighting the craftsmanship of the Filipino. Tanduay is a product that we can proudly say is Philippine-made—from the sugarcane, it uses to the unique distilling process it undergoes. These are all products of the Filipino’s hard work and ingenuity. We’re combining our traditional practices in rum-making with new ways of marketing our products.” ~Lucio Tan III, Tanduay Distillers’ Inc. President and Chief Operating Officer, a Software Engineer, a Graduate of Stanford University

Tanduay takes pride in delivering the highest quality products by ensuring its sugarcane source and maintaining its efficient distillation process. As one of the biggest and most recognizable brands in the country, it pays homage to Filipino craftsmanship as it dominates the global market.

Tanduay’s push toward a more visible international presence started in the 2000s. Its more recent initiatives in the US included a partnership with the Golden State Warriors, making it the first Philippine brand to sponsor an NBA team. It had naming rights to the Tanduay Club in the Oracle Arena, and Tanduay Rum can be found at retailers in the Golden State Warriors’ blue and gold “Strength in Numbers” collectible boxes in California. Tanduay currently has its own branded bar at the Chase Center, the Golden State Warriors’ brand-new arena in San Francisco’s Bay District which opened in 2019.

Tanduay also became the official rum of the Barclays Center and the Brooklyn Nets. It has been a Presenting Sponsor of the 40/40 CLUB and an Associate Sponsor of the arena's Brooklyn Show platform. Tanduay also made a foray into entertainment by being one of the sponsors of the Emmy Awards, the first for any Filipino brand.

The company credits its international partnerships and aggressive marketing efforts for its domination of the international rum category. For three years now, Tanduay has been declared the World’s Number One Rum by Drinks International magazine. It has sold millions of cases worldwide, even outselling more popular international rum brands.

Tanduay mainly sources its sugarcane from Bacolod in the Visayas, which is a place known for its long history of sugarcane farming. The island is home to the country’s 100-year-old sugar milling company.

Founded in 1854, Tanduay uses the same distillation process that is employed in its now decommissioned distillery in Manila. A Master Blender, who serves as the guardian of Tanduay’s formulas, checks on the consistency and quality of the rums before they are sent for bottling and packaging.

About Tanduay 

Tanduay is one of the most-awarded rum brands in the Philippines, receiving various local and international citations. In 2017, it was declared the World’s Number One Rum by Drinks International magazine. Tanduay will hold this title for three consecutive years.

Tanduay started out as a distillery in Hagonoy, Bulacan, a province in the island of Luzon known for its heroes and craftsmen. It changed ownership throughout the decades and has been under the Lucio Tan Group of Companies, Inc., one of the biggest conglomerates in the Philippines.

Even as the years passed, Tanduay has maintained the traditional way of distilling its rums, a practice that started in its Manila distillery. It has likewise consistently maintained its product quality, ensuring that Filipinos and foreigners alike will enjoy the same taste and aroma of a Tanduay product wherever they are in the world.

Tanduay Rums Bag Ultimate Spirits Challenge Award in US

 

Tanduay has been dominating spirits competitions and awards in recent years. Once again, three of its products gained international recognition, this time from the prestigious Ultimate Spirits Challenge in the US.

 

This June, Tanduay was declared once again the world’s best-selling rum by Drinks International. Early this year, Tanduay won five medals from the Beverage Testing Institute. Tanduay Asian Rum Gold topped the list with a gold medal. Silver medals, meanwhile, were awarded to Tanduay Asian Rum Silver and Boracay Cappuccino Flavored Rum. Tanduay Double Rum and Boracay Coconut Flavored Rum both received bronze medals.

The Tanduay Double 16 Years Old Aged Rum was a finalist for the rum category, receiving a rating of 94 and was adjudged excellent and highly recommended. Tanduay Asian Rum Gold, meanwhile, received a 92 rating and was also adjudged excellent and highly recommended. With a rating of 88, Tanduay Silver Asian received a strong recommendation and was deemed very good.

 

Tanduay takes pride in delivering the highest quality products, ensuring its sugarcane source and efficient distillation process. 

 

• It’s Starts with the Quality of the Sugarcane

Tanduay sources its sugarcanes from Victorias, Negros Occidental, where planting begins just as the rainy season is about to start and harvesting done by the summer of the following year.

“Tanduay has always been committed to creating the best rum possible. From the sugarcane we use to our distillation process, we make sure that each product that comes out of our plants have gone through our stringent quality checks. At Tanduay, we only use first-syrup molasses, which are extracted from the initial boil of the sugarcanes. It contains a high sugar content and is valued for its unique taste. Our skilled blenders would then take over. We owe much to them for creating the Tan-duay flavors that the world has come to love. Tanduay uses two aging processes. In the single-barrel method, rums mature in individual barrels for a set amount of time. The solera aging process, meanwhile, channels the rums through a series of Kentucky bourbon barrels that are never empty, which helps create and sustain the flavors contained there for generations. Creating a Tanduay product requires hard work and dedication, so we are deeply honored every time we would receive an award. Most of all, we are thankful for the loyal patronage of Tanduay consumers who now comprise not only our fellow Filipinos but people from other countries as well.”  ~Paul Lim, Tanduay SVP for Sales and Marketing

 

The canes would then find their way to Tanduay’s sugar mill, where they are carefully cleaned, stripped of their leaves, cut, and refined. From these canes will come the mo-lasses, the key ingredient to making rum.

 

 

The molasses is then fermented for 12 hours. This process turns the sugars into alcohol, creating a ferment prime for distillation.

• Distilled and Blended to Perfection

Tanduay’s distillation plants are located in Negros Occidental, Misamis Oriental, and Laguna, and they keep the tradition of Tanduay’s original distillery in Manila, which has already been decommissioned.

 

The country’s humidity and these distilleries’ high elevation contribute to Tanduay rum’s distinct flavors and aromas. It is in these distilleries where the molasses is turned into a clear liquid—ethanol.

 

The liquids are stored in Kentucky bourbon oak barrels, where they will be aged. Tanduay’s Master Blender, who is the guardian of Tanduay’s formulas, will then check the rum for consistency and quality. Once the Master Blender gives the go signal, the rums are sent for bottling and packaging.

 

Tanduay’s Master Blender, who is the guardian of Tanduay’s formulas, will then check the rum for consistency and quality. Once the Master Blender gives the go signal, the rums are sent for bottling and packaging.

 



International Partnerships, Aggressive Expansion Push Tanduay Rhum to Number 1 Spot Anew

 

 

Early this year, Tanduay won five medals from the Beverage Testing Institute. Tanduay Asian Rum Gold topped the list with a gold medal. Silver medals, meanwhile, were awarded to Tanduay Asian Rum Silver and Boracay Cappuccino Flavored Rum. Tanduay Double Rum and Boracay Coconut Flavored Rum both received bronze medals. 

 

Tanduay has maintained its leadership position in the industry, it has been declared the World's Number 1 Rum for the third consecutive year. International partnerships and global expansion contributed to the increase in global sales.

 

The liquor firm is currently working on expanding its product portfolio for both local and international markets. It was in 2018 that Tanduay first dislodged rival Bacardi and other known brands to hold the top spot.

 

 


Tanduay‘s international partnerships and global expansion bolstered its worldwide sales, making it the world’s top-selling rum for the third consecutive year.

 

Tanduay Rhum sold 20.5 million cases in 2019, an increase from its 20.1 million cases in 2018, according to Drinks International magazine which hands out the awards.

“Once again, Philippine giant Tanduay has topped the rum chart, has continued its steady growth above the 20m-case threshold. The brand branched out into Singapore and US territory Guam while, at the same time, nourishing its vast domestic market…”

Tanduay is currently working on expanding its product portfolio for both local and international markets.

 

It was in 2018 that Tanduay first dislodged Bacardi on the top spot of the world’s number one rum list. The following year, the Filipino rum maintained its leadership against 153 other brands in the category. 

“Being declared the World’s Number 1 Rum for the third year is an achievement not just for Tanduay but for the entire country as our products are proudly Philippine-made using materials sourced locally. We celebrate this feast with our fellow Filipinos and we thank our international partners who have helped us market Tanduay globally. At present, we are working toward bringing Tanduay to Europe as rhum sales in the region outstripped gin. The value of rhum in Europe is growing faster than volume, which is very encouraging because that suggests premiumisation leading the industry to long-term growth prospects. Nowadays, drinkers have a more developed taste when it comes to their drink of choice. Aside from rhum, we are also exploring other spirit categories to supply markets here and abroad.” ~Paul Lim, Tanduay Senior Vice President for Sales and Marketing

 

Tanduay products are currently available in Florida, New York, New Jersey, Illinois, California, Wisconsin, Tennessee, Michigan, and Guam in the U.S, and will be available in Hawaii, Indiana, Nevada, and Minnesota within the year. The company has also successfully entered the markets of China, the United Arab Emirates, Singapore, and Australia. 

 

 

 



Tanduay Stages Online Concert With Parokya ni Edgar This June 19



 



Sama-sama tayong bumangon at magkaisa sa ating #TibayNgLoob! Magtugtugan tayo kasama ang Parokya ni Edgar sa Tanduay Isang Tinig with Parokya ni Edgar, ngayong June 19, 8:00PM, live sa Tanduay Rhum Official Facebook Page.

 

Parokya ni Edgar rocks with Tanduay in an online concert this Friday, June 19. Tan-duay Isang Tinig with Parokya ni Edgar will be aired via the Tanduay Rhum Official Fa-cebook page at 8 PM.

“At Tanduay, we encourage everyone to have Tibay ng Loob (resolve) and this event is the embodiment of that. We are staging this concert to help uplift the Filipino spirit dur-ing these challenging times and, at the same time, promote online socializing and en-tertainment so that we can continue to observe social distancing. Parokya ni Edgar has performed with us since 2011 and has been a part of our Tan-duay Rhum Rockfest and Tanduay First Five concert tour nationwide. Tanduay is a staunch supporter of OPM music and usually chooses its artists not only because of our history with them but also on how well they connect with their audience. It's im-portant for us to make our audience smile in these trying times.” ~Paul Lim, Tanduay Senior Vice President for Sales and Marketing

 

Parokya ni Edgar will be performing some of their biggest hits. They will also perform some of the viewers’ song requests.

 

Questions will be flashed during the concert, with special prizes awaiting lucky viewers who will send in the correct answers.

 

The online concert will have a tambayan segment where the band will share what they have been up to during the quarantine period. Viewers are encouraged to participate in the online interaction by sending in their comments.

 

This is not the first time that the popular band has performed for Tanduay.

 

For more information about the online concert, visit the Tanduay Rhum Official Facebook page https://www.facebook.com/TanduayRhumOfficial/. Set Reminder na, mga katropa!

 

 

 



Tanduay’s Exciting New Cocktail Flavors Now Available via Shots.ph

 

Tanduay Distillers has released three new cocktail flavors – piña colada, strawberry daiquiri and green margarita – via its new e-commerce website, shots.ph.

 

Released under the brand name Tanduay Cocktails, the three variants come in three-liter containers with an easy press spout.

 

Also, all flavors are infused with Tanduay’s signature White Rum and contain 10% alcohol.

 

Piña colada is a blend of White Rum with flavors of coconut and pineapple. Strawberry daiquiri has added flavors of strawberry and citrus fruits. Green margarita, on the other hand, is a smooth blend of triple sec with flavors of tequila and citrus fruits.

 



Customers can also order Tanduay’s award-winning rums such as the Tanduay Asian Rum Sil-ver, Tanduay Asian Rum Gold and Tanduay CLX, among others.

 

The website also carries Tanduay branded merchandise like backpacks, sweaters, duffle bags, premium pens, and hoodies.

“We want to make it easier for our customers to enjoy their favorite Tanduay products. With a few taps on their computers and mobile devices, they can have their orders delivered straight to their home. Shots.ph is mobile-optimized, so they can easily place an order through their mobile phones.” ~Garry Ong, Tanduay’s National Marketing Manager

No minimum or maximum purchases are required, and customers can even order in bulk if they want to. Tanduay’s own fleet of delivery vans will bring their orders to their preferred addresses.

 

Shots.ph carries both local and exported spirits. Tanduay’s limited-edition rums will also be made available soon.