Showing posts with label #TanduayNumberOneRhum. Show all posts
Showing posts with label #TanduayNumberOneRhum. Show all posts

Wednesday, March 27, 2024

Ginto Capitalizes on Gin Market’s Growth



The country’s growing gin market provides a lucrative opportunity for new players like Ginto, the first locally made barrel-aged gin in the Philippines.

“Consumers are always on the lookout for unique tastes and new experiences, and Ginto offers both of them. It is made using quality ingredients and is aged in oak bar-rels for six months, producing its distinct golden sunset color and complex mix of sweet and spicy flavors with hints of fresh botanicals. The Gin Festival gave us an opportunity to connect with gin lovers and show them how Ginto is different from other gin products. Ginto is a testament to our dedication of observing the highest standards at all times.” ~Jon Edzel Ty, Digital Brand Man-ager, Tanduay DistillersInc., the makers of Ginto


Consumer Engagement and Product Innovation





The brand is focused on enhancing its visibility through marketing and participating in spirits events. Most recently, it joined the Manila Gin Festival 2024. Held at Bonifacio Global City High Street Amphitheater in Taguig, the event was a “celebration of the creativity, diversity, and spirit of craft gin culture.” 






Ginto joined various distilleries in showcasing their products during the two-day festival. It set up a booth where attendees were given free samples of its barrel-aged gin. It also gave away various Ginto and Tanduay merchandise as prizes.

Mr. Ty added that Ginto was crafted to be available to a wide range of consumers, offering them an affordable alternative that is rich in flavor and quality.




Ginto is a blend of neutral spirit and natural flavors of juniper, coriander, and orange oils. It has a slight sweet taste with hints of citrus, juniper berry, and woody notes. Its body is mellow, smooth, and dry and it has a smoothly cascading finish with hints of pepper, juniper, and grapefruit. Juniper, orange peel, and coriander are the top notes of its aroma. Available in 600 ml, it has a 36% alcohol/volume.

Monday, March 11, 2024

Tanduay Bar at New PAL Mabuhay Lounge Offers a Taste of Tanduay’s Premium Rums



Tanduay has opened a custom bar for visitors at the recently opened Philippine Airlines (PAL) Mabuhay Lounge of the Ninoy Aquino International Airport (NAIA) Terminal 1 in Pasay City, elevating the airport experience.

The 1,200 square meter PAL Mabuhay Lounge was created by Atelier Almario. area and can accommodate 294 people in seats. Before boarding their international flights, travelers can take advantage of this location for some relaxation and delicious food. It is only available to Business Class passengers flying with PAL who have a daytime boarding pass and to Mabuhay Miles Elite, Premier Elite, or Million Miler members who have a daytime flight scheduled.


Tanduay Bar x PAL Mabuhay Lounge

Tanduay Bar x PAL Mabuhay Lounge


A Place to Relax Before Boarding
The PAL Mabuhay Lounge has a seating area where passengers can enjoy plane spotting and a panorama of the suburban Manila skyline, a quiet area for relaxation, an exclusive room for Million Milers, work stations, and a dining area serving delicious Filipino and international dishes.

With the addition of the Tanduay Bar inside the lounge, guests are given the unique opportunity to enjoy exceptional spirits before takeoff at no extra cost. All the drinks are free.


The Tanduay Bar Experience
“The Tanduay Bar offers a selection of drinks that include some of the brand’s premium rums. Tanduay's products are well-known among our guests, including our foreign passengers. So, having the Tanduay Bar helps further elevate the dining experience at the Mabuhay Lounge. We believe in providing an oasis for travelers, and the Tanduay Bar perfectly aligns with our vision. We offer them moments of relaxation amid the hustle and bustle of travel. Many passengers want to try the Double Rum because it is uncommon for them. They are amazed at its taste, and some of them would even ask us where they could buy a bottle of the Double Rum.” ~Ms. Emalyn Lira, Manager for Lounge Services at PAL

Ms. Emalyn Lira, Manager for Lounge Services at PAL


She has been with PAL for 39 years and currently oversees its domestic airport lounges.

Among the cocktails available at the lounge are the Captain’s Punch made with the Tanduay Superior Rum; Planters’ Punch, Cuba Libre, and Long Island made with the Tanduay Asian Rum Gold; and Mojito made with the Tanduay White Rum.


Tanduay Bar x PAL Mabuhay Lounge

Tanduay Bar x PAL Mabuhay Lounge

Tanduay Bar x PAL Mabuhay Lounge


PAL Mabuhay Lounge Bar Supervisor Jennifer EscaƱo shared that, among all the Tanduay products available at the bar, the Tanduay Double Rum is the most popular.

Cocktails, which are created using Tanduay rums, are also popular among passengers.

“Natutuwa po ang mga passengers sa dami ng mga products sa Tanduay Bar at nasasarapan po sila sa mga cocktails (Passengers are delighted to see the many product offerings at the Tanduay Bar, and they really enjoy the cocktails). Nagtatanong po sila kung paano inumin, kung masarap po ba pag neat or may halo (They would ask how it is best enjoyed, whether neat or mixed). It’s a good feeling to see that they are enjoying their drinks. From the premium rums to the cocktails, the drinks cater to the diverse tastes of discerning travelers. Passengers can now indulge in the flavors of an iconic Philippine rum while enjoying the comfortable ambiance of the Mabuhay Lounge, giving them an elevated journey that begins well before boarding.” ~Mr. Reymond Galang, Mabuhay Lounge Senior Bartender

Mr. Reymond Galang, PAL Mabuhay Lounge Senior Bartender


Galang added that most passengers are curious about the Tanduay Double Rum.

Galang, who has been working at PAL’s Mabuhay Lounges for seven years, shared that it is always great to see passengers having a good time with the drinks they prepare at the new Tanduay Bar.

Tanduay International Business Development Manager and Senior Brand Manager Marc Ngo said they wanted the bar to mirror the brand’s quality and excellence.

Tanduay is a sister company of PAL under the Lucio Tan Group, Inc.













About Tanduay 
Tanduay is one of the most-awarded rum brands in the Philippines, receiving various local and international citations. In 2017, it was declared the World’s Number One Rum by Drinks International magazine. Tanduay will hold this title for six consecutive years. 

Tanduay started out as a distillery in Hagonoy, Bulacan, a province in the island of Luzon known for its heroes and craftsmen. It changed ownership throughout the decades and has been under the Lucio Tan Group (LT Group) of Companies, Inc., one of the biggest conglomerates in the Philippines, since 1988. 

Even as the years passed, Tanduay has consistently maintained its product quality, ensuring that Filipinos and foreigners alike will enjoy the same taste and aroma of a Tanduay product wherever they are in the world.


About Philippine Airlines
Philippine Airlines (PAL) is the Philippines’ flag carrier and only full-service network airline, as well as the first commercial airline in Asia. 

PAL's fleet of Boeing, Airbus, and De Havilland aircraft operate scheduled nonstop flights out of hubs in Manila, Cebu, Clark, and Davao to 33 destinations in the Philippines and 39 destinations in Asia, North America, Australia, and the Middle East. 

Known for its hallmark heartwarming and gracious Filipino service, PAL also supports the global economy through air cargo and charter services, while serving the travel needs of overseas Filipinos as well as businesspeople, tourists and families from all over the world.

Wednesday, February 28, 2024

Tanduay is Taking to the Skies with PAL Business Class Cocktail Offerings



Adding another twist, fizz, or buzz to business class flights, Tanduay offers their select cocktails drinks to patrons on certain Philippine Airlines (PAL) routes. Notable for its excellence and high standards, Tanduay is an ideal partner to PAL to further elevate customers’ flying experience.

Guests can partake in a particular choice of beverages that highlight Tanduay's premium rums while en route to their destination on board the nation’s flag carrier. Flyers can avail of mixed drinks named after the best tourist destinations in the Philippines and feature the variety of Filipino flavors.

The four cocktails available are Boracay Sunset and Manila Skyline, both made from Tanduay Superior Rum as well as Ilocos Dunes and Bukidnon Breeze made from Tanduay Asian Rum Silver.







Travelers can pick the bold and vibrant Manila Skyline or the enchanting and colorful Boracay Sunset. Or they might fancy the refreshing fruity sweetness of the Bukidnon Breeze or the Ilocos Dunes with its sweet, citrus, and spicy flavors.

Any one of these choices is worthwhile for flyers as they are made from Tanduay premium products that are perfect for signature cocktails.

Business class patrons are not limited to the cocktails, as they can also enjoy Tanduay Double Rum and Tanduay Superior, on the rocks or neat.

The cocktails are available to PAL Business Class passengers on PAL flights to the United States (San Francisco, Los Angeles, New York, Honolulu), Canada (Vancouver and Toronto), and Japan (Tokyo, Osaka, Fukuoka and Nagoya). Tanduay and PAL are looking forward to adding the offering of cocktails on Middle East and Australia routes in the near future.

While the signature cocktails are available on selected Business Class flights, PAL customers can avail of cocktails made from Tanduay products in the PAL Mabuhay Lounge of the Ninoy Aquino International Airport (NAIA) Terminal 1 before departing on their international flights.

The Mabuhay Lounge is a place where passengers can wait for their flights comfortably with good food and cozy ambience. Terminal 1 services international flights arriving in and departing from Manila.

Among the cocktails available at the lounge are the Captain’s Punch made with the Tanduay Superior Rum; Planters’ Punch, Cuba Libre, and Long Island made with the Tanduay Asian Rum Gold; and Mojito made with the Tanduay White Rum.

PAL and Tanduay are proud of their partnership and hope to see customers enjoying their flights and cocktails soon.

Tanduay is a sister company of PAL under the LT Group, Inc.

Thursday, March 30, 2023

Women Bartenders on Creating Cocktails With Tanduay, Defying Stereotypes, and Thriving in a Male-Dominated Field



As renewed interest in cocktails continue to grow, bartenders are also taking the spotlight, and in El Nido and Siargao, two bartenders are paving the way for women to shine in a male-dominated industry. 

Sharleen Antonio works with her husband and fellow bartending professional, Larry Guevara, in one of Palawan’s top beach destinations. Riza Delguime, meanwhile, is a bartender for a leading resort in the country’s surfing haven.


Creating Tanduay-Infused Cocktails
 
Both women have been bartending for years and share a preference for Tanduay in creating cocktails.

“It’s very easy to mix in cocktails because of its unique and bold character. I usually go for the classic Tanduay Dark Rum in my root beer and rum with a squeeze of fresh lemon. I have my own signature cocktail, which is perfect when I mix it with Tanduay. We have female guests here in the resort who would request for cocktails that are not too strong, and I would make one for them also using Tanduay. There are different varieties of bars here like sports bars and pool bars, and they are all super busy because of the many tourists who visit our island. It’s very easy to mix in cocktails because of its unique and bold character. I usually go for the classic Tanduay Dark Rum in my root beer and rum with a squeeze of fresh lemon. While I may have experienced some catcalling and received some indecent proposals from male guests in some instances, I have to say that I have been lucky to have always worked with my husband behind the bar. In 2016, we joined Pilipinas Got Talent Season 5 to show that there is more to bartending than meets the eye. That would be the key to your success. Bartending is fun, and you get to entertain guests. Gone are the days when women were simply considered as bar backs or force multipliers during busy bar shifts. Or worse, simply as ornaments behind the bar. It is my wish that female bartenders will continue to flourish and leave their own mark in the field we all so love and are passionate about.~Sharleen Antonio, works with her husband and fellow bartending professional

She shared that they used Tanduay rums in her bar management class back in college, so she is very familiar with the brand. Collaborating with the brand, she came up with three Tanduay-infused cocktails that are perfect for any time of the year -- the Mango Basil Mojito, Tanduay Espresso Martini, and Tanduay Old Fashioned.

Delguime likes Tanduay’s sweet and strong flavor. Foreign customers would usually ask what rum brand she uses in her cocktails and would then request drinks infused with Tanduay rums.

Delguime further shared that the bartending scene in Siargao has always been “good and clean.”


Breaking the Glass Ceiling

Antonio shared working in a male-dominated industry wasn’t easy in the beginning. Women bartenders used to be seen as just “cotton candies” behind the bar to attract male clients and rake in tips.


Advice for Aspiring Bartenders

Delguime advised aspiring bartenders to just be themselves. 

Antonio, meanwhile, has made it her advocacy to educate people about bartending as hospitality and F&B professionals.

Antonio wants to motivate, inspire, and empower women bartenders and those who would like to start a career in the bartending industry. She and her husband have been conducting workshops and seminars around the country to help aspiring bartenders better their craft.

Thursday, July 7, 2022

Tanduay’s Cocktail Culture Book



It’s the middle of the year, and you’ve survived the last six months amid all the trials that came your way. You’ve shown that Tibay Tanduay spirit, and for that you deserve a nice cool cocktail. 

Visit global.tanduay.com for an excellent selection of cocktail recipes -- from simple classics to modern concoctions. They came from Tanduay’s Cocktail Culture book, which showcases the versatility of the brand’s award-winning rums and highlights the Philippines’ tropical colors and flavors.

Don’t worry. The preps are easy to follow. You can enjoy them on your own or share it with friends. Serve them during events or have them as a night cap. Below are some of the recipes featured in the book.


Tropical Queen

Ingredients:
  • 1 oz Asian Rum Gold
  • 0.7 oz Campari
  • 1 oz Pineapple Juice
  • 0.5 oz Passion Fruit Syrup
Glass: Highball Glass
Garnish: Pineapple wedge, pineapple leaves, and tropical flower
Procedure: Shake all ingredients with ice. Pour into the highball glass.


The Grape Wave

Ingredients
  • Tanduay Asian Rum Silver
  • 0.5 oz Simple Syrup
  • 4 pcs Green Grapes
  • 3 pcs Apple Cubes
  • 3 pcs Lime Wedge
  • Fill Sparkling Non-Alcoholic Grape Wine
Glass: Chilled Champagne Flute
Garnish: Green Grape
Procedure: Muddle green grapes, apple slices, lime, and simple syrup. Shake and strain into the chilled champagne glass with apple slices. Top with sparkling on-alcoholic grape wine.


Pineapple Sunrise

Ingredients
  • 1 oz Boracay Cappuccino Rum
  • 0.7 oz Tanduay Dark Rum
  • 2 g Ginger Slices
  • 6 pcs Basil Leaves
  • 1 oz Pineapple Juice
Glass: Rocks Glass
Garnish: Basil Leaves and Pineapple Slice
Procedure: Shake all ingredients in a cocktail shaker with ice. Pour in a rocks glass.


Blue Isle

Ingredients
  • 1.5 oz Boracay Coconut Rum
  • 3 oz Blue Lemonade
  • 0.5 oz Lime Juice
  • Fill Lemon Lime Soda
Glass: Highball Glass
Garnish: Lemon Slices and Mint Leaves
Procedure: Pour all ingredients in a highball glass. Stir while pouring the lemon lime soda on top.


Golden Pearl

Ingredients
  • 1 oz Tanduay Dark Rum
  • 0.5 oz Lime Juice
  • 0.7 oz Agave Syrup
  • 0.3 oz Simple Syrup
  • 1 cup Ice
  • 1/2 Slice Ripe Mango
Glass: Hurricane Glass
Garnish: Dried Mango and Lime Wheel
Procedure: Blend all ingredients together. Pour into hurricane glass. Garnish with dried mango and lime wheel.


Try them out and level up your cocktail hour. To learn more about the book and access additional recipes, visit global.tanduay.com.

Wednesday, March 23, 2022

New Tanduay Select TVC with Bea Alonzo Invites You to “Take Your One Shot To Make A Change”



Tanduay Calendar Girl Bea Alonzo features in the latest Tanduay Select commercial, where she encourages people to take a shot at making the right choice.

“If you make the right choices, kaya mong magpasaya, kaya mong magbukas ng puso. Have the guts to choose para maitawid mo ang pagsubok (If you make the right choice, you can bring happiness, open hearts. Have the guts to choose, so that you can overcome obstacles). Every choice you make, kahit gaano kaliit, may kabutihang makakamit (Every choice you make, no matter how small it is, would achieve something good).” ~Bea Alonzo, Tanduay Calendar Girl

Marc Ngo, Tanduay International Business Development Manager and Senior Brand Manager, said that the “Your One Shot to Make a Change” TVC seeks to inspire people not to waver with their decisions.

“People are constantly confronted with choices, and some of these choices have the potential to change the course of our lives. Bea is the perfect embodiment of this. She showed that getting out of your comfort zone can lead to new opportunities for growth. We always have ‘what ifs’ in our life. What Tanduay Select wants you to realize is that your one shot or decision can be the change that you need or the change the world needs. You can create an impact or even inspire people, even just one person, to likewise make that change.” ~Marc Ngo, Tanduay International Business Development Manager and Senior Brand Manager

Recently, Bea’s made a bold move as she transfered from her old home studio to GMA that initially surprised the public. With the new shows and endorsements that followed, she showed that she made the right choice for her career.

Friday, October 29, 2021

Derek Ramsay Mixes Tanduay’s Halloween Cocktails

Tanduay Spooky Cocktail by Derek Ramsay

“We’ve been through a tough year, and we are still doing our best to cope with the current situation. This is why it’s important to celebrate once in a while, to remind ourselves of the good things that we have in our life like our loved ones.” ~Derek Ramsay

If you are looking for creative Halloween drinks and cocktails to serve for your Halloween party,  Derek Ramsay shares some of his favorite Tanduay rhum concoctions to liven up your virtual get-together with your family and friends.

The cocktails are easy to do, Derek assured, and can be made using ingredients that are available in stores.


Tanduay Spooky Cocktail šŸ¹

Tanduay Spooky Cocktail by Derek Ramsay

Ingredients
  • Lychee
  • Grapes
  • 30 mL Tanduay Rhum 5 Years 
  • Ginger Ale
  • 10 mL Simple Syrup
  • Grenadine Syrup 

Procedure:
  1. Create frozen (fake) eyeballs by putting a piece of grape inside a lychee. Create as many as you want. Set aside and put inside the freezer.
  2. Now start creating your cocktail mix by pouring 30 mL Tanduay Rhum 5 Years in a glass.
  3. Top with ginger ale and drop your frozen eyeballs.
  4. Add the simple syrup next.
  5. Pour the grenadine syrup to create a blood effect.

Hocus Pocus Cocktail

Ingredients
  • Orange zest
  • 15 mL Simple Syrup
  • 45 mL Cranberry Juice
  • 15 mL Orange Juice, Freshly Squeezed
  • 1 Prosecco or sparkling wine
  • 45 mL Tanduay Rhum 5 Years 

Procedure
1. Start off by dipping the rim of your coupe or martini glass in the chilled simple syrup. Dip it very lightly. Now dip the rim of the same glass into some orange-colored sugar. Set this aside on the counter or in the freezer to set. 

To create your own colored sugar:  
Place sugar in a resealable plastic bag. 
Add a few drops of food coloring. 
Seal the bag and shake until the color has spread evenly. 
Allow sugar to dry in a flat surface for 15 to 20 minutes before using.

2. In a shaker or mixing glass, add ice and combine cranberry juice, orange juice, simple syrup, orange zest, and Tanduay Rhum 5 Years in a cocktail shaker. Cover and shake until thoroughly chilled.
3. Strain the mixture into your sugar rimmed cocktail glass. 
4. Top off with chilled Prosecco or sparkling wine and garnish with an orange twist.



Hocus Pocus Cocktail

Ingredients
  • Orange zest
  • 15 mL Simple Syrup
  • 45 mL Cranberry Juice
  • 15 mL Orange Juice, Freshly Squeezed
  • 1 Prosecco or sparkling wine
  • 45 mL Tanduay Rhum 5 Years 

Procedure

1. Start off by dipping the rim of your coupe or martini glass in the chilled simple syrup. Dip it very lightly. Now dip the rim of the same glass into some orange-colored sugar. Set this aside on the counter or in the freezer to set. 

To create your own colored sugar:  
  • Place sugar in a resealable plastic bag. 
  • Add a few drops of food coloring. 
  • Seal the bag and shake until the color has spread evenly. 
  • Allow sugar to dry in a flat surface for 15 to 20 minutes before using.
2. In a shaker or mixing glass, add ice and combine cranberry juice, orange juice, simple syrup, orange zest, and Tanduay Rhum 5 Years in a cocktail shaker. Cover and shake until thoroughly chilled.
3. Strain the mixture into your sugar rimmed cocktail glass. 
4. Top off with chilled Prosecco or sparkling wine and garnish with an orange twist.



Devil’s Brew (Good for 2)

Tanduay’s Halloween Cocktails Mixes Devil's Brew by Derek Ramsay

Ingredients
  • Thai Chili 
  • 40 mL Triple Sec
  • 60 mL Tanduay Rhum 5 Years 
  • Lime Juice
  • Ice
  • 300 mL Cranberry Juice
  • Lime 
  • Kosher Salt and Chili Powder

Procedure
  1. Remove the seeds from the Thai chili and muddle (mash) it. 
  2. In a mixing glass, add 40 mL triple sec.
  3. Pour the Tanduay Rhum 5 Years 
  4. Put some lime juice and 300 mL cranberry juice.
  5. Add some ice and mix.
  6. Rub some lime, kosher salt and chili powder around the rim of a glass. Pour the cocktail you just made. Garnish with chili.

Tuesday, September 21, 2021

Stock Up on Your Favorite Tanduay Products in Time for the Holidays

 


Don’t wait for the holiday rush to stock up on your liquors. Head to www.shots.ph to purchase your favorite Tanduay products. Shop without the hassle with just a few clicks or taps. To make your shopping even easier, the official e-commerce store of Tanduay offers several product deals that you won’t find elsewhere.


  • Assorted Bundles
Tanduay’s Asian Rum Gold and Silver are two of its most-awarded products. It has been recognized in numerous international wines and spirits competitions. With the Asian Rum Bundles, you can purchase these products along with add-ons. The bundles are available from PhP1,200 and up.

Asian Rhum Bundle #1

Asian Rhum Bundle #2

Asian Rhum Bundle #3

Asian Rhum Bundle #4

Asian Rhum Bundle #5

If you’re looking for the perfect gift for your rum-loving friends and colleagues, you’ll never go wrong with the Tanduay Asian Rum Gold and Silver in a specially designed packaging by Kenneth Cobonpue. It also comes with a rock glass designed by the renowned Filipino artist.

Asian Rhum Gold & Silver Kenneth Cobonpue Edition

Asian Rhum Gold & Silver Kenneth Cobonpue Edition

Other rum bundles that come with assorted freebies such as chips, ginger ale, and rock glasses are also available. There are bundles for whiskey lovers, too.


  • Not Just Rum
Not only does www.shots.ph carry Tanduay’s most popular and awarded spirits, it also offers premium Tanduay merchandise. Visit the merchandise page (https://shots.ph/collections/merchandise) for apparel, bags, and collectibles that would be the best gifts for the family.



The Theo, Philo & Tanduay Infused Chocolate is also available in the online store. This specially crafted bar combines Theo & Philo’s famous chocolate flavor with the Tanduay Asian Rum Gold’s oak and honey-like taste with hints of almond and vanilla.

Explore the website to learn more about the latest available products.


  • Available for Pickup and Delivery
Pickups are available from Monday to Friday, 10:00 AM - 2:00 PM. Pickup locations include the Shots PH Headquarters in Kapitolyo, Pasig; the Tanduay Sales offices in Pampanga, Cebu, and Laguna.

Delivery is available in Metro Manila and select areas of Rizal, Bulacan, Pampanga, Albay, Laguna, Cavite, Cebu, and GenSan (only in areas without a liquor ban).

For more information, you may leave a message through Shots by Tanduay’s Facebook page or through Viber message at 09171330786.


Monday, August 16, 2021

Barrel-Aged Ginto Capturing Millennials in Growing PH Gin Market

 

With their more flexible preferences and openness to new experiences in drinking, millennials are the main market who are driving the switch to the newly launched Ginto, the barrel-aged gin from Tanduay Distillers, Inc. 

“Ginto is a product for today’s adventurous drinkers, and those who have tried it have commended its unique taste compared to other gin products that are either non-aged or simply flavored. It is also a product that is proudly Filipino, and its name speaks for the gold standard that we always aim for at Tanduay. The result of young Filipinos who see the category as a trendy alternative to the traditional vinous spirit’. Right now, our logistics arm and online sales platform are very essential to our business. They are the ones that bring Ginto and our other products to our customers. So, despite the challenges, Ginto is performing really well. We have also been receiving good feedback from stores and in social media. There were inquiries from abroad as well since we came out with the product.” ~Lucio Tan III, Tanduay President and COO

The young Tan, who is himself a millennial, introduced Ginto during the first half of the year as the company’s way of capturing a share of the country’s growing gin market. 

Despite a decline in global sales, gin continues to be a top product among drinkers in the Philippines. Citing Euromonitor, Drinks International Magazine in its 2021 issue of The Millionaires Club, said that gin even surpassed brandy as the country’s most popular spirit in the past year.


Drinks International is among the most prestigious publications that hands out the yearly World’s Number 1 award for different spirits categories. It collects data on 155 million-case brands from public company reports and requested results. It then calculates growth from the actual volume data supplied.

Tanduay, which has been declared the World’s Number 1 Rum by the magazine for four consecutive years now, is aiming to have a share of the country’s gin market through its new product, Ginto.

Ginto is currently available in Luzon, which is a predominantly gin market. It is also available in select areas in Visayas and Mindanao. Ginto is priced at a very affordable PhP120 suggested retail price (SRP).

Tan admitted that while Luzon is a very challenging region for liquor, they are hopeful that they can capture a good slice of the island’s gin business as it is known to be more open to different types of drinks.

The pandemic has made it even more challenging for businesses, and Tan is thankful to have a strong team that knows how to hurdle the obstacles that come their way.

Tanduay is known for its expertise in barrel-aging, a process that gives spirits a classic aged flavor like caramel, oak, vanilla, and smoke. If the barrels were previously used for other spirits, the gin also takes the flavor of that spirit.

The company owns aging facilities that house 200,000 oak barrels with a capacity of approximately 40 million gauge liters

Tan noted that while taste preference is quite difficult to pinpoint, Ginto offers a product that gives a new flavor and a new experience in gin drinking.

Ginto offers today's adventurous drinkers a new flavor and an exciting experience in gin drinking. Launched during the first half of the  year, it is currently available in Luzon and select areas in Visayas and Mindanao.


Sunday, May 23, 2021

Ivana Cools Down With the Tanduay Mango Rhum


Ivana revealed that she has always been fond of Philippine mangoes, which are considered the best in the world. With mangoes cut in cubes, 30 ml of Tanduay Rhum, lime juice, sugar, salt, seltzer, and ice cubes — you can recreate Ivana’s favorite Mango Rhum.

Ivana Alawi, revealing one of her most-loved cocktail mixes using Tanduay Rhum. Among her favorites is the "Mango Rhum", which she said reminds her a lot of summers. She represents the modern Calendar Girl — strong, hardworking, has a heart for helping others, and knows when to relax and have a good time.
“I love preparing this cocktail because it’s so easy. But more than that, it tastes really great. You can have it any time of the day to give you a taste of summer. You can really taste the difference when you try out varieties from other countries. There’s something distinctly Filipino to it like the Tanduay Rhum. During these times when there’s a lot going on in the world, it’s important to be kind to others and to ourselves. Find time to chill and relax, whether by yourself or with your loved ones.” ~Ivana Alawi, Tanduay Calendar Girl 2021


All you need to do is blend the mangoes, lime juice, sugar, and salt in a blender. Once it has been properly blended, put the mixture in a glass. Add the Tanduay Rhum and stir. In another glass, put the cubes of ice then pour the mixture in. Add the seltzer, stir, and enjoy your very own Mango Rhum!

Ivana said that this cocktail mix is the perfect summer drink to have while you relax during the weekends or your virtual gatherings via Zoom with friends and colleagues.

To see how Ivana’s favorite Mango Rhum is done, scan the code below.


RMA Studio Academy spreads love on its Third Annual Concert’s “That’s Amore, A Night At The Movies”

For the third year in a row, RMA Studio Academy will host its annual concert, featuring bright students and recognized guests.   Aptly title...