The TECNO CAMON 50 Series is now available nationwide, with flagship imaging, IP69K durability, and unbeatable launch deals.

TECNO announced the official introduction of the CAMON 50 Series in the Philippines, offering its most powerful AI-powered imaging smartphone lineup to consumers nationwide. Following the huge success of the pre-order campaign, which witnessed unparalleled foot traffic across approved stores and online platforms, the series is now on sale at all authorized TECNO physical stores and e-commerce partners.

Flagship Imaging, Built for Filipino Creators

The CAMON 50 Ultra 5G is designed for individuals who require professional-grade photography in the most challenging conditions. At its heart is a versatile quad-camera setup: a 50MP main shooter with a large 1/1.56-inch Sony LYTIA 700C Ultra sensor and Super-zoom Flashsnap, a 50MP f/2.4 telephoto lens with 100x super zoom, an 8MP f/2.2 ultra-wide camera with 5cm macro capability, and a 50MP auto-focusing front camera. With a maximum zoom range of up to 100x and 4K HDR video capability, the device offers unrivaled zoom capabilities for its price. The phone gets a DxOMark camera rating of 146 points, the highest in its category.

Built for the Real World: IP69K and Military-Grade Durability

For the first time in the CAMON series, they have triple protection ratings of IP68, IP69, and IP69K, which provide resistance to dust, water immersion, and high-pressure, high-temperature water jets. This is supplemented with MIL-STD-810 military-grade certification against drops and extreme environments, putting it among the most durable smartphones in its class.

Powerful Display and Performance

The CAMON 50 Ultra 5G features a 6.78-inch curved AMOLED display with Gorilla Glass protection, a 120Hz refresh rate, 240Hz touch sampling rate, 2160Hz PWM dimming, and a sharp 1.5K resolution. The device is powered by a 4nm MediaTek Dimensity 7400 Ultimate chipset. The CAMON 50 extends TECNO's imaging and durability experience to a broader range of consumers, in addition to the camera, by providing 60 months of TÜV-certified fluency and a 1.5K 144Hz ultra-bright AMOLED display. It is intended for those who desire a dependable all-around smartphone that can handle both business and daily life while providing a better imaging experience. A big 6,500mAh battery with 70W Ultra Charge guarantees all-day power for prolonged shots and editing sessions with the CAMON 50 series.

The official prices for the CAMON 50 Series in the Philippines are:

CAMON 50 Ultra 5G 8GB + 256GB – PHP 19,999

CAMON 50 Ultra 5G 12GB + 256GB – PHP 21,999

CAMON 50 Ultra 5G 12GB + 512GB – PHP 25,999

CAMON 50 8GB + 256GB – PHP 13,999

By combining the CAMON 50 Ultra 5G with a DITO Starter Pack that provides 30 days of connectivity and 1GB of data per day for Facebook and TikTok, the alliance lowers the barrier to the creator economy. A CAMON 50 Series Exclusive Gift Box, an Air Conduction Headphone, a charging lanyard cable, a CAMON Creator Gift Set, 60 days of free replacement, 50GB of free cloud storage, two years of warranty, and a Creator Dito Sim Bundle are among the launch freebies and exclusive elements.

TECNO is also enhancing the smart lifestyle experience surrounding the CAMON 50 Series with package offerings featuring its latest wearables. During the launch period, customers can save PHP 1,000 on Watch NEO (SRP PHP 3,499) and FreeHear 2 (SRP PHP 2,999).

Flexible Payment Options

To make the CAMON 50 Series more affordable, TECNO has collaborated with prominent financing companies. Customers can make their purchases through BillEase, Home Credit, or Skyro, which all provide flexible payment plans. It provides 0% interest installment options on specific plans for up to 12 months, making it easier for Filipino customers to buy the flagship imaging gadget.

“CAMON 50 Series is designed for Filipino users who want more than just a smartphone. It is built for people who want stronger imaging, smarter AI support, and a device that feels like a meaningful upgrade in everyday life. With this launch, we want to give consumers a phone that not only looks and feels premium, but also helps them create, express, and do more.” ~Jason Wong, Country Manager of TECNO Philippines

The official debut of the CAMON 50 Series relies on TECNO's ongoing cooperation with Sarah Geronimo, whose great trust, mainstream appeal, and broad consumer resonance improve the series' position in the Philippine market. Fans can see Sarah live at the upcoming Earth Day Run Manila leg on April 19, 7 a.m. at the SM Mall of Asia Concert Grounds, where she will engage in CAMON 50 Series product experience events.

About TECNO

As a global innovative technology brand with operations in over 70 markets, TECNO has been committed to revolutionizing the digital experience in global emerging markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies and AI. TECNO offers a wide range of smartphones, smart wearables, laptops and tablets, smart gaming, HiOS operating systems and smart home products. Guided by its brand essence of "Stop At Nothing", TECNO is committed to unlocking the newest technologies and AI-powered new experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and their best futures. For more information, please visit TECNO's official site: www.tecno-mobile.com.

TECNO CAMON 50 Series powers the RUNRIO Earth Day Run 2026 in Davao, transforming every stride into a better-captured moment

TECNO officially joins the energy of the RUNRIO Earth Day Run 2026, with the first leg beginning in Davao on April 12 at SM Lanang, signaling the commencement of a multi-city celebration that brings together movement, community action, and a shared commitment to a greener future.

Run for the Planet, Captured Like Never Before

Whether it's a runner sprinting to the finish line, buddies celebrating a personal best, or families turning Earth Day into a memorable weekend experience, TECNO is marketing the CAMON 50 Series as the phone that helps users keep the energy, emotion, and movement of the day in focus.

New Wearables Join the Green Mission

The agreement also emphasizes TECNO's expanding smart lifestyle ecosystem, which includes freshly released wearable products like the Watch NEO and FreeHear 2. These devices, together with the CAMON 50 Series, enable a more connected and expressive daily routine—whether users are training, running, listening on the go, or generating content based on their daily experiences.

Runnio Earth Day Run has long represented more than just exercise. It serves as a public reminder that collective action is important, and that simple actions like turning up, moving together, safeguarding common areas, and advocating for better environmental choices may have a visible impact. By participating in the race, TECNO connects its product story to a larger lifestyle message: technology should not only help individuals do more, but also help them participate more meaningfully with the world around them.

What’s Next: Manila Leg with Sarah Geronimo & CAMON 50 Street Party

Following Davao, the excitement continues in Manila on April 19 at the SM Mall of Asia Concert Grounds, where the next leg of the Earth Day Run will combine with the CAMON 50 Series' launch momentum in an even bigger fashion. TECNO will increase exposure during the Manila stop, with brand ambassador Sarah G set to invigorate the event and highlight the spirit of movement, style, and better-captured moments.

“We’re turning the Manila leg into a celebration of health, planet, and creativity. Sarah G represents the energy and passion of every Filipino who stops at nothing — exactly what CAMON 50 stands for.” ~Ms. Phia, TECNO Marketing Manager

Run and Win

As TECNO continues to build momentum for the CAMON 50 Series in the Philippines, its Earth Day Run collaboration demonstrates that the brand is doing more than just launching a phone; it is entering the spaces where young Filipinos live, move, create, and communicate.

Following the successful Davao leg (April 12 in SM Lanang), runners can still sign up for the remaining Visit https://earthdayrun.org/ for the Manila leg (April 19 at SM Mall of Asia) and CEBU leg (April 26 at SM Seaside Cebu). Participants from all legs will have the opportunity to win CAMON 50 series and AIOT products. TECNO’s Earth Day Run presence provides the CAMON 50 Series with a unique platform to prove itself not only as a new Smartphone launch, but as a gadget designed for activity, expressiveness, and the everyday stories people want to Remember and share.

TECNO CAMON 40 Series and showbiz royalty Sarah G attract attendees at the FlashSnap Fiesta

TECNO Philippines commemorated the debut of the CAMON 40 Series by bringing to reality its vision of "One Tap, Perfect Snap" with the FlashSnap Fiesta, a lively three-day carnival hosted at Market!  Market!  From May 8 to 10, the Activity Center hosted thousands of fans, tech aficionados, and animal advocates under one roof, with showbiz star Sarah Geronimo serving as the “TECNO CAMON 40 Series Royalty”.

Seizing the Moment: Where Technology Meets Human Connection

The CAMON 40 Series' primary theme of capturing fleeting moments and living in the present resonated across the festival.  Attendees were engaged in interactive zones that showcased the CAMON 40 Series' breakthrough FlashSnap AI technology, stylish design, and IP68/IP69 water and dust protection.  Partners amplify the message of joy and purpose.

The FlashSnap Fiesta transformed the venue into an immersive playground, featuring themed zones that showcased the CAMON 40 Series’ revolutionary technology.

• Snap Action Zone: Basketball dunks and spin bikes challenged visitors to freeze fast-paced movements with a single tap, proving the CAMON 40’s ability to turn adrenaline into crystal-clear memories.
• Snap Furry Zone: Partnering with animal rescue nonprofit Pawssion Project, TECNO transformed pet adoption into a heartwarming photo journey. Rescue dogs became instant models as guests tested the phone’s Pet Auto-Focus, blending advocacy with cutting-edge tech.
• Underwater Adventures: A massive aquarium at the TECNO Hub let users dive into underwater photography, demonstrating the device’s resilience while capturing vibrant marine life.

Sarah Geronimo: A royal celebration of Filipino spirit

The festival opened on May 8 with Sarah Geronimo on stage, embodying the CAMON 40’s spirit of “living in the moment.” She performed her hit song “Kilimetro” chatted with TV host Dianne Medina about her love for capturing life’s candid moments, and played flashsnap games with TikTok Creators and fans.

Sarah Geronimo snapped photos with fans using the CAMON 40 Pro 5G’s 50MP Ultra-Clear rear Camera with One-tap button. TECNO executives bestowed Sarah with the title of “CAMON 40 Series Royalty” — complete with a bespoke certification mirroring the green color from CAMON 40 Series — cementing her role as the brand’s ambassador of spontaneity and authenticity.

Adding to the excitement, viral celebrities such as “talking” dog Theo Romeo, gaming influencer Aningning and Zen Pro hosted high-energy mobile esports battles at the Flash Game Zone empowered by CAMON 40 Series’ great performance.

Powering possibilities: Third-party collaborations

TECNO amplified the festival’s impact through key partnerships:

• Home Credit offered stress-free, up to 12 months of 0% installment plans with payments of as low as PhP27 per day for the CAMON 40 Series, and extra PhP500 discount (from April 24 to May 10).
• Dito Mobile ensured seamless connectivity for data using Prodive, a free DITO SIM with level-up 99+ UNLI5G, for every purchase of CAMON 40 Pro 5G and CAMON 40 Premier 5G.
• Honor of Kings (HOK) and PUBG Mobile cosplayers brought fantasy worlds to life during the fiesta.

Beyond tech, the event championed compassion by helping rescue pets find forever homes through Pawssion Project.

The carnival continued with weekend attractions with “Paws & Snap” Pet Fashion Show with Adopted pets and Pawssion Project Talk on May 9 and HOK Cosplayers/Gamer Meet & Greet and local band Fantasy’s performance on May 10

TECNO and the FlashSnap Fiesta

“The FlashSnap Fiesta isn’t just a launch event—it’s a testament to how technology can unite passion, creativity, and social good. With the CAMON 40 Series, we empower Filipinos to seize every irreplaceable moment, whether it’s a child’s laughter, a pet’s mischief, or a star’s sparkle.” ~Mr. Jian Wong, TECNO Philippines Country Manager

Be among the first to own a CAMON 40 Series smartphone

Priced competitively from PhP9,999 to PhP21,999, the CAMON 40 Series is available from April 24. CAMON 40, CAMON 40 Pro 5G and CAMON 40 Premier 5G are available on TikTok, Shopee and Lazada. CAMON 40 and CAMON 40 Premier 5G are available in retail stores  from April 24. CAMON 40 Pro 5G will be available offline after May 10.

CAMON 40 will be priced PhP9,999 while CAMON 40 Premier 5G will be on sale for PhP21,999 on all online platforms and retail shops. CAMON 40 Pro 5G 8+256 is priced at PhP12,999, while the 12 +256 version is PhP14,999.

CAMON 40 is available in glacier white and galaxy black colors. CAMON 40 Pro 5G is available in glacier white, galaxy black and emerald lake green colors. CAMON 40 Premier 5G is available in galaxy black and emerald lake green colors.

About TECNO 

TECNO is an innovative, Al-driven technology brand with a presence in over 70 markets across five continents. Committed to transforming the digital experience in global emerging markets, TECNO relentlessly pursues the perfect integration of contemporary aesthetic design with the latest technologies and artificial intelligence. Today, TECNO offers a comprehensive ecosystem of Al-powered products, including smartphones, smart wearables, laptops, tablets, smart gaming devices, the HiOS operating system, and smart home products. Guided by its brand essence of "Stop At Nothing," TECNO continues to pioneer the adoption of cutting-edge technologies and Al-driven experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and brightest futures. For more information, please visit TECNO's official site: www.tecno-mobile.com.

TECNO Launches CAMON 40 Series with Sarah G

The CAMON 40 Series features a strong yet stylish design

One tap, perfect snap! The flagship CAMON 40 Series unlocks a new level of AI that delivers innovative snapshot FlashSnap photography. No more missed moments for the popstar royalty and Filipinos – FlashSnap every moment perfectly.

TECNO, an innovative AI-driven technology brand, today announced the new CAMON 40 Series, its latest flagship imaging product and the most advanced AI smartphone ever, with popstar royalty and Filipino icon Sarah Geronimo serving as brand ambassador.

The three versions (CAMON 40 Premier 5G, CAMON 40 Pro 5G, and CAMON 40) are outfitted with cutting-edge AI imaging technology and practical AI features, bringing industry-leading performance and increased experiences in imaging, creativity, and efficiency to users globally.

“Sarah Geronimo and TECNO CAMON 40 Series are a perfect match. Her star power, relatability and ability to inspire millions of Filipinos align with TECNO’s passion to bring innovative smartphones to Filipinos so they can embrace and capture life’s best moments. With the TECNO CAMON 40 Series, even hard to catch, motion filled moments can be captured with sharp focus and clarity.” ~Nana Chen, TECNO Region Marketing Director

With TECNO and Sarah's collaboration, the CAMON 40 Series will not only provide exquisite photos, but will also connect Filipinos closer to their loved ones and favorite popstars - perfect moments preserved.

“I love the TECNO CAMON 40 Series because I can now take tons of photos of my fur baby. We share fun times playing, running around and hugging. Sometimes everything is just a blur. I’m excited to take more photos of my dog using TECNO CAMON 40. Our team also can’t wait to take FlashSnaps during my performance. We can share more photos with my followers. I can share more perfect moments with them.” ~Sarah Geronimo, Brand ambassador and Popstar Royalty and FIlipino Icon 

AI One-Tap FlashSnap Enables Ultimate Snapshot Photography

The CAMON 40 Series uses artificial intelligence to reinvent mobile snap photography.  At its core, the AI-powered FlashSnap mode effortlessly merges with a powerful camera and a convenient One-Tap Button, allowing users to swiftly capture life's most brilliant moments. 

The series uses AI to transform mobile photography with FlashSnap technology.  FlashSnap uses AI to optimize camera startup and continuous shooting for quick captures, while AI-powered multi-frame processing reduces noise and improves details for better photographs.  Furthermore, the BestMoment AI system intelligently analyzes motion patterns, automatically detecting and selecting the best frames to ensure perfect captures in dynamic situations, providing consumers with an unparalleled imaging experience.

One-Tap FlashSnap revolutionizes snapshot photography

The CAMON 40 Premier 5G and CAMON 40 Pro 5G advance AI-powered imaging innovation to new heights.  The CAMON 40 Premier 5G's 50MP Sony LYT-701 Ultra Night Camera collects 56.25% more light than competitors, resulting in crystal-clear images.  A super-tuned shutter captures images almost 2600 times faster than a human blink, allowing for rapid action. 

Beyond One-Tap FlashSnap, the CAMON 40 Series significantly enhances the whole imaging experience.  The CAMON 40 Premier 5G has a new 50MP Ultra-wide Angle Camera, a 50MP Periscope Telephone Camera, and a 50MP AF Front Camera, as well as 4K 60fps Pre-ISP Ultra Night Video with an independent imaging chip. The entire series has all-new wide-angle cameras, including a 50MP eye-track selfie.

The CAMON 40 Pro 5G stands out with an exceptional camera score of 138 from DXOMARK, ranking No.1 in DXOMARK’s Global Photography Ranking Under $600 and the first smartphone of 2025 to receive DXOMARK’s Smart Choice Label.

TECNO’s Most Advanced AI Smartphone Revolutionizes AI Experience

The CAMON 40 Series is TECNO's most sophisticated AI smartphone yet, setting a new benchmark for AI-powered productivity, creativity, and efficiency.  The TECNO AI series delivers practical AI applications that provide smarter and more localized improvements for a smooth AI user interaction experience.  Powered by MediaTek's Dimensity Ultimate Processor, the CAMON 40 Series cements its position as TECNO's most intelligent and capable portfolio to date.  The CAMON 40 Premier 5G is the first to use the premium MediaTek Dimensity 8350 Ultimate AI Processor, which provides an incredible 330% increase in AI performance.

TECNO AI makes life more creative, convenient and efficient for global users

The CAMON 40 Series is the world's first phone to feature an AI-powered 360° AI Call Assistant.  This features TECNO's pioneering Call Noise Cancellation, an exclusive industry-first innovation for improved clarity, as well as Call Translation for real-time multilingual communication, Auto Answer to prevent users from missing crucial calls, and Call Summary for transcribing calls into text.

The CAMON 40 Series offers creative and professional imagery with superior AI imagery Creation features based on local knowledge of worldwide users' imaging requirements.  It is the first to include TECNO's upgraded Universal Tone technology, which allows users to photograph photos that capture varied tones in even more realistic and inclusive representations.  The AI Image Extender is also new to the CAMON 40 Series, allowing users to stretch photos and restore features in challenging scenarios.  The series also includes updated AI Eraser 2.0, AIGC Portrait 2.0, AI Perfect Face, and AI Sharpness Plus to make editing easier, enhancing image creativity and clarity.

With sophisticated AI capabilities, TECNO AI improves its ecosystem with smarter, more intuitive interactions.  TECNO AI's AI Efficiency tools improve daily productivity with features like AI Writing for easy content creation, Google-integrated Circle to Search for seamless online searching with a single swipe, and AI Translate, which provides the first real-time simultaneous translation with Bluetooth headphones on an Android device.  The series also includes the Ella AI Assistant with One-Tap Screen Query and Ask Ella, which allows users to make calls, establish schedules, detect images and text, navigate, and execute numerous tasks while reducing the need for manual input.

Durability and Craftsmanship: Engineered for Strength and Elegance

The CAMON 40 Series not only excels in intelligent features but also stands out with its robust and durable design, ensuring long-lasting reliability in any environment. 

The CAMON 40 Premier 5G and CAMON 40 Pro 5G have dust and water resistance of IP68 and IP69, respectively, and are designed to handle harsh environments, including hot water exposure.  Meanwhile, the CAMON 40 is IP66 rated, ensuring consistent water splash resistance for everyday use.  The CAMON 40 Series (Premier 5G/Pro 5G/Pro) is equipped with Corning® Gorilla® Glass 7i, which provides great protection against the elements, including sandy sandstorms, high humidity, and snow.  The entire line is SGS 5-Star Certified and boasts 360-degree Drop Resistance, offering outstanding protection against ordinary impacts.  The CAMON 40 Premier 5G and CAMON 40 Pro 5G are also TÜV Rheinland certified, ensuring 72 months of lag-free performance.

In addition to endurance, the series reimagines the classic CAMON design in a sleek and attractive makeover.  The line retains the iconic Side-axis shape, but also includes an exquisite Swan-neck Curve for a unique and sensual touch.  The CAMON 40 Premier 5G offers users design options, including a stunning Space Ring camera with watch-grade 3D precise textures that emphasize professional photographic capabilities.

When it comes to multimedia entertainment, the CAMON 40 Series provides an immersive experience with its Ultra Bright AMOLED screen, Stereo Dual Speakers, and Dolby Atmos, bringing movies, games, and music alive.  And the fun doesn't have to stop for long owing to the CAMON 40 Series' robust, long-lasting battery with a 5-year lifespan and massive storage capacity of up to 256GB+12GB.  The CAMON 40 Premier 5G stands out for its 5100mAh battery, which can support up to 70W Ultra Charge.

The CAMON 40 Series is TECNO's most advanced AI-enhanced smartphone to date, representing a new generation of devices and a breakthrough in practical AI that actually improves users' technology and living experiences.  In addition to creative and productive TECNO AI functionalities, the new CAMON 40 Series' pioneering mix of increased snapshot capabilities and sophisticated AI imaging algorithms cements the series' place as a premium and flagship imaging device for photography aficionados today and in the future.

Be among the first to own a CAMON 40 Series smartphone

Priced competitively from PhP9,999 to PhP21,999, the CAMON 40 Series will be available from April 24. CAMON 40, CAMON 40 Pro 5G, CAMON 40 Premier 5G will be available on TikTok, Shopee and Lazada. CAMON 40 and CAMON 40 Premier 5G will also be available in retail stores start from April 24, CAMON 40 Pro 5G will be available offline after May 10 .

CAMON 40 will be priced PhP9,999 while CAMON 40 Premier 5G will be on sale for PhP21,999 on all online platforms and retail shops.

Priced at PhP12,999, the CAMON 40 Pro 5G 8+256 will be on offer for only PhP10,999 during the exclusive first sale on TikTok from April 24 to 30. First sale buyers will likewise receive limited edition CAMON premium gift sets which include Bluetooth speaker & power bank worth PhP1,999 .

With a standard retail price of PhP14,999, the CAMON 40 Pro 5G 12+256 will only cost PhP12,999 on its first sale on Shopee from April 24 to 30. Buyers will also receive limited edition CAMON premium gift sets.

CAMON 40 is available in glacier white and galaxy black colors. CAMON 40 Pro 5G is available in glacier white, galaxy black and emerald lake green colors. CAMON 40 Premier 5G is available in galaxy black and emerald lake green colors in Philippines.

Offline Pre-order and get exclusive perks

Pre-order the CAMON 40 Pro 5G from April 24 to May 10 in all TECNO offline stores and receive exclusive discounts and a CAMON premium gift set. The claiming period is from May 11 to 25, 2025.

Pre-order the CAMON 40 Pro 5G 8+256 and get PhP1,000 off the price plus 2,000 Boosted T-Spot points. Enjoy a PhP1,500 discount, as well as a Boosted T-SPOT points to 2,500 when you pre-order the CAMON 40 Pro 5G 12+256. Check this website to pre-order: https://wap.tspot.tecno.com/webApp/OrderPrePH?channel=SCAN_CODE_ON_SHOP

Purchase offline from April 24-May 10, 2025 through Specified installment payment and receive extra 500php for the whole CAMON 40 Series; CAMON 40, CAMON 40 Pro 5G and CAMON 40 Premier 5G. Up to a 12-month loan term with 0% interest per month, pay as low as PhP27 per day! Combined with CAMON 40 Pro 5G offline pre-order policy, up to PhP2,000 in discounts for CAMON 40 Pro 5G customers can get!

Purchase offline from April 24-May 10, 2025 through Specified installment payment and receive extra 500php for the whole CAMON 40 Series; CAMON 40, CAMON 40 Pro 5G and CAMON 40 Premier 5G. Up to a 12-month loan term with 0% interest per month, pay as low as PhP27 per day! Combined with CAMON 40 Pro 5G offline pre-order policy, up to PhP2,000 in discounts for CAMON 40 Pro 5G customers can get!

About TECNO 

TECNO is an innovative, Al-driven technology brand with a presence in over 70 markets across five continents. Committed to transforming the digital experience in global emerging markets, TECNO relentlessly pursues the perfect integration of contemporary aesthetic design with the latest technologies and artificial intelligence. Today, TECNO offers a comprehensive ecosystem of Al-powered products, including smartphones, smart wearables, laptops, tablets, smart gaming devices, the HiOS operating system, and smart home products. Guided by its brand essence of "Stop At Nothing," TECNO continues to pioneer the adoption of cutting-edge technologies and Al-driven experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and brightest futures. For more information, please visit TECNO's official site: www.tecno-mobile.com.