The TECNO CAMON 50 Series is now available nationwide, with flagship imaging, IP69K durability, and unbeatable launch deals.

TECNO announced the official introduction of the CAMON 50 Series in the Philippines, offering its most powerful AI-powered imaging smartphone lineup to consumers nationwide. Following the huge success of the pre-order campaign, which witnessed unparalleled foot traffic across approved stores and online platforms, the series is now on sale at all authorized TECNO physical stores and e-commerce partners.

Flagship Imaging, Built for Filipino Creators

The CAMON 50 Ultra 5G is designed for individuals who require professional-grade photography in the most challenging conditions. At its heart is a versatile quad-camera setup: a 50MP main shooter with a large 1/1.56-inch Sony LYTIA 700C Ultra sensor and Super-zoom Flashsnap, a 50MP f/2.4 telephoto lens with 100x super zoom, an 8MP f/2.2 ultra-wide camera with 5cm macro capability, and a 50MP auto-focusing front camera. With a maximum zoom range of up to 100x and 4K HDR video capability, the device offers unrivaled zoom capabilities for its price. The phone gets a DxOMark camera rating of 146 points, the highest in its category.

Built for the Real World: IP69K and Military-Grade Durability

For the first time in the CAMON series, they have triple protection ratings of IP68, IP69, and IP69K, which provide resistance to dust, water immersion, and high-pressure, high-temperature water jets. This is supplemented with MIL-STD-810 military-grade certification against drops and extreme environments, putting it among the most durable smartphones in its class.

Powerful Display and Performance

The CAMON 50 Ultra 5G features a 6.78-inch curved AMOLED display with Gorilla Glass protection, a 120Hz refresh rate, 240Hz touch sampling rate, 2160Hz PWM dimming, and a sharp 1.5K resolution. The device is powered by a 4nm MediaTek Dimensity 7400 Ultimate chipset. The CAMON 50 extends TECNO's imaging and durability experience to a broader range of consumers, in addition to the camera, by providing 60 months of TÜV-certified fluency and a 1.5K 144Hz ultra-bright AMOLED display. It is intended for those who desire a dependable all-around smartphone that can handle both business and daily life while providing a better imaging experience. A big 6,500mAh battery with 70W Ultra Charge guarantees all-day power for prolonged shots and editing sessions with the CAMON 50 series.

The official prices for the CAMON 50 Series in the Philippines are:

CAMON 50 Ultra 5G 8GB + 256GB – PHP 19,999

CAMON 50 Ultra 5G 12GB + 256GB – PHP 21,999

CAMON 50 Ultra 5G 12GB + 512GB – PHP 25,999

CAMON 50 8GB + 256GB – PHP 13,999

By combining the CAMON 50 Ultra 5G with a DITO Starter Pack that provides 30 days of connectivity and 1GB of data per day for Facebook and TikTok, the alliance lowers the barrier to the creator economy. A CAMON 50 Series Exclusive Gift Box, an Air Conduction Headphone, a charging lanyard cable, a CAMON Creator Gift Set, 60 days of free replacement, 50GB of free cloud storage, two years of warranty, and a Creator Dito Sim Bundle are among the launch freebies and exclusive elements.

TECNO is also enhancing the smart lifestyle experience surrounding the CAMON 50 Series with package offerings featuring its latest wearables. During the launch period, customers can save PHP 1,000 on Watch NEO (SRP PHP 3,499) and FreeHear 2 (SRP PHP 2,999).

Flexible Payment Options

To make the CAMON 50 Series more affordable, TECNO has collaborated with prominent financing companies. Customers can make their purchases through BillEase, Home Credit, or Skyro, which all provide flexible payment plans. It provides 0% interest installment options on specific plans for up to 12 months, making it easier for Filipino customers to buy the flagship imaging gadget.

“CAMON 50 Series is designed for Filipino users who want more than just a smartphone. It is built for people who want stronger imaging, smarter AI support, and a device that feels like a meaningful upgrade in everyday life. With this launch, we want to give consumers a phone that not only looks and feels premium, but also helps them create, express, and do more.” ~Jason Wong, Country Manager of TECNO Philippines

The official debut of the CAMON 50 Series relies on TECNO's ongoing cooperation with Sarah Geronimo, whose great trust, mainstream appeal, and broad consumer resonance improve the series' position in the Philippine market. Fans can see Sarah live at the upcoming Earth Day Run Manila leg on April 19, 7 a.m. at the SM Mall of Asia Concert Grounds, where she will engage in CAMON 50 Series product experience events.

About TECNO

As a global innovative technology brand with operations in over 70 markets, TECNO has been committed to revolutionizing the digital experience in global emerging markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies and AI. TECNO offers a wide range of smartphones, smart wearables, laptops and tablets, smart gaming, HiOS operating systems and smart home products. Guided by its brand essence of "Stop At Nothing", TECNO is committed to unlocking the newest technologies and AI-powered new experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and their best futures. For more information, please visit TECNO's official site: www.tecno-mobile.com.

TECNO CAMON 50 Series powers the RUNRIO Earth Day Run 2026 in Davao, transforming every stride into a better-captured moment

TECNO officially joins the energy of the RUNRIO Earth Day Run 2026, with the first leg beginning in Davao on April 12 at SM Lanang, signaling the commencement of a multi-city celebration that brings together movement, community action, and a shared commitment to a greener future.

Run for the Planet, Captured Like Never Before

Whether it's a runner sprinting to the finish line, buddies celebrating a personal best, or families turning Earth Day into a memorable weekend experience, TECNO is marketing the CAMON 50 Series as the phone that helps users keep the energy, emotion, and movement of the day in focus.

New Wearables Join the Green Mission

The agreement also emphasizes TECNO's expanding smart lifestyle ecosystem, which includes freshly released wearable products like the Watch NEO and FreeHear 2. These devices, together with the CAMON 50 Series, enable a more connected and expressive daily routine—whether users are training, running, listening on the go, or generating content based on their daily experiences.

Runnio Earth Day Run has long represented more than just exercise. It serves as a public reminder that collective action is important, and that simple actions like turning up, moving together, safeguarding common areas, and advocating for better environmental choices may have a visible impact. By participating in the race, TECNO connects its product story to a larger lifestyle message: technology should not only help individuals do more, but also help them participate more meaningfully with the world around them.

What’s Next: Manila Leg with Sarah Geronimo & CAMON 50 Street Party

Following Davao, the excitement continues in Manila on April 19 at the SM Mall of Asia Concert Grounds, where the next leg of the Earth Day Run will combine with the CAMON 50 Series' launch momentum in an even bigger fashion. TECNO will increase exposure during the Manila stop, with brand ambassador Sarah G set to invigorate the event and highlight the spirit of movement, style, and better-captured moments.

“We’re turning the Manila leg into a celebration of health, planet, and creativity. Sarah G represents the energy and passion of every Filipino who stops at nothing — exactly what CAMON 50 stands for.” ~Ms. Phia, TECNO Marketing Manager

Run and Win

As TECNO continues to build momentum for the CAMON 50 Series in the Philippines, its Earth Day Run collaboration demonstrates that the brand is doing more than just launching a phone; it is entering the spaces where young Filipinos live, move, create, and communicate.

Following the successful Davao leg (April 12 in SM Lanang), runners can still sign up for the remaining Visit https://earthdayrun.org/ for the Manila leg (April 19 at SM Mall of Asia) and CEBU leg (April 26 at SM Seaside Cebu). Participants from all legs will have the opportunity to win CAMON 50 series and AIOT products. TECNO’s Earth Day Run presence provides the CAMON 50 Series with a unique platform to prove itself not only as a new Smartphone launch, but as a gadget designed for activity, expressiveness, and the everyday stories people want to Remember and share.