As the massive industrial agriculture company commemorates 40 years of improving food, Bounty pledged to assist the nation in achieving food security and self-sufficiency.
This was the main point of Atty.'s message. Kenneth Cheng, President of Fresh Group and CEO of Bounty Fresh Group Holdings, Inc., at the company's milestone celebration on June 25 at the Marquis Events Place in Bonifacio Global City, Taguig.
Key Bounty executives, media partners, and industry experts participated. Company representatives used the occasion to reflect on Bounty's journey, give their perspectives on the nation's agriculture industry and food security, and talk about what lies ahead.
As the massive industrial agriculture company commemorates 40 years of improving food, Bounty pledged to assist the nation in achieving food security and self-sufficiency.
This was the main point of Atty.'s message. Kenneth Cheng, President of Fresh Group and CEO of Bounty Fresh Group Holdings, Inc., at the company's milestone celebration on June 25 at the Marquis Events Place in Bonifacio Global City, Taguig.
Key Bounty executives, media partners, and industry experts participated. Company representatives used the occasion to reflect on Bounty's journey, give their perspectives on the nation's agriculture industry and food security, and talk about what lies ahead.
"For four decades, Filipinos have given Bounty a place on their tables, and the biggest way we can pay back their trust is by strengthening the country's food security. We're committed to safeguarding food security for all Filipinos through agricultural production and leadership." ~Kenneth Cheng, President of Fresh Group and CEO of Bounty Fresh Group Holdings, Inc.
In 2022, the Philippines placed 67th out of 113 nations in the Global Food Security Index. Four years later, the country is facing the same dilemma, with the Department of Social Welfare and Development promoting food security through regional collaboration.
Bounty intends to address this by strengthening local agricultural production and assisting the country in becoming food self-sufficient. The company collaborates with Filipino farmers, giving them with tools, technological support, and training, as well as market access required to succeed in a competitive environment.
These activities serve to ensure fresh, safe food for the country while also actively promoting a better, more sustainable Philippine poultry business.
"We want the whole agricultural sector to thrive together, so we empower thousands of entrepreneurs across the country and help farmers and livestock raisers succeed by providing advanced nutrition, technology, and technical support that improve animal health, productivity, and profitability. When our partners succeed, they help strengthen food security, create jobs in their communities, and ensure Filipino families continue to have access to safe, high-quality, and affordable food." ~Mr. Rodolfo Abelardo "Polo" Ablazo, general manager of the Commercial Feeds - Agribusiness Group
Food made better
Bounty's humble beginnings date back to Santa Maria, Bulacan, when it was a single-layer farm with 5,000 chickens. Over the years, it has invested in grandparent farms, parent stock farms, hatcheries, dressing factories, feed mills, and cool-cell broiler complexes to ensure that all of its products are safe and of excellent quality.
By 2023, the corporation had converted from many Bounty enterprises to One Bounty with four core groups: Bounty Fresh Group, Agribusiness Group, Branded & Value-Added Group, and Restaurant Group, each with a distinct focus of operations within Bounty. This change attempted to consolidate strategic vision, allowing seamless collaboration. Maximizing the overall value provided to partners and customers. This integration ultimately benefited the company's whole ecology.
"For 40 years, Filipinos have trusted and allowed us to be part of their meals, so we share our success with everyone who welcomed us to their tables. We will continue to provide comfort food that makes every moment better." ~James Benedict Carreon, president of Restaurant Group
"Our diverse portfolio of convenient, high-quality, and nutritious products is what makes Bounty a household fixture daily. We will continue to push the boundaries of food innovation, staying true to our commitment to 'food made better." ~Arch. Edwin Chen, president of Branded & Value-Added Group
Bounty's comprehensive approach--from feeding cattle to fueling the nation--solidifies its position as a pillar of the country's agriculture economy. As the company celebrates its 40th anniversary, it commits to continue innovating and partnering to ensure that a more food-secure tomorrow is within reach for the nation.
Today, the company continues to grow with more than 2,200 stores nationwide under the country's leading takeaway brands, Chooks-to-Go and Uling Roasters.
About Bounty
Bounty is a large-scale industrial agriculture corporation founded by the Cheng family in 1986 with 5,000 birds in its layer farm in Sta. Maria, Bulacan and is now the second-largest poultry integrator in the Philippines. It started as Bounty Farms Inc., a producer of table eggs that became the standard for quality and freshness with its "golden yolk," a unique color of yolk achieved through the hen's good nutrition and excellent living conditions. In 1993, Bounty Fresh Food Inc. was created to compete in the broiler integration segment.
Today, Bounty operates with a singular, driving purpose: to innovate more to improve the lives of families through life's bounty. With a vision to be the trusted choice, everyday, everywhere, Bounty seamlessly integrates poultry farming, feed operations, and retail networks to deliver value, modern food solutions, and happiness to millions of customers nationwide.
