Arsenal and TCL, a global consumer electronics giant, have announced the extension of their collaboration to a multi-year global deal. TCL will now become Arsenal's Official Global Consumer Electronics Partner, building on a successful regional cooperation that began in 2023, enhancing the club's engagement with supporters in various countries.
Arsenal and TCL began working together as regional partners in 2023, with an emphasis on the United Kingdom, the Middle East and Africa. As Global Partner, TCL will expand the collaboration into new markets, strengthening the bond with Arsenal fans across the world.
The relationship builds on two years of powerful content and supporter involvement that are consistent with the brands' shared values of advancement, innovation, and quality.
Following the Inspire Greatness activation, supporters can expect additional storytelling from the partnership, including men's first team player and newly appointed TCL ambassador Bukayo Saka, as well as our UEFA Women's Champions League-winning women's team, as the partnership includes both men's and women's first teams.
TCL product integration will also be included on Arsenal's signature matchday show, Live from N5, helping to connect and engage the club's global fan base.
“We are immensely proud of our work with TCL, which has laid the foundation for a new chapter in our relationship and is a testament to our collaboration and shared values. As our new Global Partner, we look forward to continuing this successful relationship, working together to achieve our goals, with our supporters at the heart of everything we do together.” ~Juliet Slot, Chief Commercial Officer at Arsenal
The Arsenal men's first team will travel to Singapore and Hong Kong for their pre-season tour this summer, with the latter housing TCL's global headquarters, allowing the club to engage and activate with fans while offering unique experiences and content to local markets.
Highlights of the partnership to date include:
- Last year’s ‘Go Big with TCL’ digital video commercial starring Bukayo Saka, Gabriel Jesus and Mo Elneny, promoting the TCL XL TV collection. See here.
- ‘Inspire Greatness’ DVC with Mikel Merino, Declan Rice and Ben White – TCL and Arsenal connecting to inspire communities on and off the pitch. More details can be found here.
- A Meet and Greet with players in Dubai during warm weather training for TCL customers and Arsenal supporters.
- Arsenal legend Robert Pires’ visit to TCL trade exhibit at IFA Berlin in 2023, the world’s largest home innovation and tech event.
- Last year Invincible defender Martin Keown was also a special guest at TCL’s regional product launch in Turkey – speaking to guests and TCL staff.
"We are proud to elevate our partnership with Arsenal to a global level, marking a significant milestone for TCL. This expanded alliance reflects our shared ambition to lead through excellence, innovation, and passion. As a brand committed to shaping the future of smart living, this global partnership allows us to strengthen our connection with fans worldwide and deliver immersive experiences that unite the power of technology with the spirit of sport. We look forward to building a lasting legacy together that inspires greatness across every corner of the world." ~Peter Chen, TCL CEO
About Arsenal Football Club
About TCL Philippines:
TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets worldwide. TCL specializes in the research, development, and manufacturing of consumer electronics products, including TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en.
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