Wednesday, October 2, 2024

Karofi opens a pilot store at Robinsons Magnolia upon entering the Philippines



In the Philippines, especially in urban areas, the water that comes out of the faucet or tap is unsafe to drink and does not meet national government standards for quality.

The majority of Filipino households, or 53% of the population, lack access to a safely managed water supply, with only 48% of the population receiving piped or safely managed water services, according to data from the United Nations and Unicef. More dire circumstances exist in schools, where 55% of students lack access to clean, healthy water.

A significant portion of the Filipino population suffers from disease, malnutrition, and childhood stunting as a result of not having access to basic water and sanitation facilities. Indeed, nearly one-third of Filipino children suffer from stunting.

Indeed, 54.3 percent of the population gets their drinking water from bottled water and water filter systems, according to the 2022 Annual Poverty Indicators Survey (APIS). However, this comes at a price: the monthly cost of a water filter system for Filipino consumers can reach P7,000.

One of the best home water purifiers available, Karofi Water Purifier is a global brand with 50 countries under its belt. It was recognized as one of the "Top 10 ASEAN Strong Brands 2024" at the 8th ASEAN Strong Brand Announcement Ceremony. Karofi Water Purifier is expanding into the Philippines with a pilot store at Robinsons Magnolia Mall. The accolade is proof of Karofi's dedication to research and development in the pursuit of its goal, which is "to ensure the healthy life for everyone in the water and air environment of our beautiful green planet."

On September 8, Karofi will open a pilot store at Robinsons Magnolia Mall, providing Filipinos with affordable access to the most cutting-edge water filtration technology available: the SMAX Pro V. This technology eliminates 99.99% of bacteria and produces water that tastes good, is alkaline, and is induced by hydrogen.

“Karofi was established with a mission to protect and enhance every people's health in any environment. We have a mission to protect the water we drink and we are now one of the leading brands globally with a presence in 50 countries. We should all live beautifully.” ~Huong Elly, Karofi Chief Customer Officer


“I am excited to be here today. I have been using water purifiers for a long time because we are trying to minimize our use of plastic bottles [which clogs the drainage system and adds to global warming]. I have been loving Karofi water filters so far, and I like their new counter top water purifier with hot and cold water functionalities at the turn of a knob. Plus, the water quality tastes so good, in addition to being so healthy. Water is a basic necessity and we consume it on a daily basis. We have to make sure that the water we provide our family is of maximum quality. Karofi's water purifiers offer the most health benefits, with the safest and healthiest features. I am so impressed. This gives us more reason to try Karofi water purifiers because of its quality. The questions you may ask yourselves are “Is the water purifier safe?” and How to install [Karofi] water filter?” The answers are, yes, water purifiers are safe, and it's easy to install them. Karofi is the best water purifier for home. ~Coleen Garcia, Actress, the official endorser of Karofi Water Purifier



Elly clarified that for healthy cells and bodies, hydrogen neutralizes and alkaline water combats oxidants and free radicals. Filipinos will be able to drink water straight from the tap instead of having to boil it or purchase it from refilling stations or bottled water thanks to Karofi's affordable water filter system. It is the market's greatest inexpensive water filter.

Nano Silver, which kills or stops the growth of microorganisms such as harmful bacteria, viruses, and fungi but does little to no harm to human health, is another ingredient used in Karofi's water purifier filters. When the water in the filter system circulates, Nano Silver stops re-infection.

"The economics of the water purifier are better. Karofi's water filters have hydrogen and alkaline for better health, safe and clean water to prepare milk for babies, and a safe water source that meets the standards set by the Philippine National Standard for Drinking Water and regulator of FDA Certified Water Filters." ~Karofi said 

In addition, Karofi's water purifiers could reduce the cost of clean drinking water to only between P1,000 and P1,500 in six to eight months.

Garcia highlighted the health benefits of alkaline water in the body, but added sometimes it is a challenge where to buy alkaline water.





Clean drinking water

Water that is suitable for drinking is a daily requirement. Most consumers are very meticulous in choosing the kind of water they drink and give their young children, preferring alkaline water or pure distilled water.

Karofi is the first water purifier brand to incorporate Industry 4.0 technologies into water purifiers, having successfully developed advanced SMAX water filtration technology with double efficiency (voice-activated water collection technology VoiceCall; comprehensive water quality control technology on AioTec smartphones).

One of the greatest water purifiers for homes in the Philippines is Karofi, the only brand authorized by the Institute of Occupational Health & the Environment for pure drinking water (standard bottled water QCVN 6-1:2010/MOH).

Karofi users now have easy access to clean, safe water thanks to the incorporation of contemporary 4.0 technologies into their water purifiers. The technologies include touch-screen water collection, quick hot and deeply cold technology, AioTec technology, which lets smartphone users control water quality, and VoiceCall technology, which allows voice-activated water pouring.

Users can use smartphones to monitor the water quality in Karofi thanks to this innovative idea.


Karofi Key Features:

Reliable quality—Karofi water purifiers have a multi-level water treatment process to ensure that water is free from bacteria, visible particles, foul odor and, taste, etc. The water coming out from the filtration system is visually crystal clear. The water is guaranteed safe for drinking for adults, but most especially for babies and young children.

Superior technology - With its optimum performance, Karofi water purifiers offer 50 percent cost savings on power. Its energy efficiency promises quick heating and cooling.

11 SMAX filters, HP 6.0—Guaranteed good water quality. The filter technology and the HP 6 feature mean that it has alkaline-like quality water and assures the removal of 99.99 percent of bacteria. The water quality is recommended to be safe for infants and young children. It is also odorless and good-tasting, with a hint of sweetness or citrus flavor.

Peace of mind—You are secure that the water you and your family drink is clean and safe and will not cause sickness. Avoiding hospitalization and medical costs can save you plenty of money from Karofi’s cheap water filter system. 

Healthier choice—Switching to Karofi water purifiers from a water refilling station offers consumers the best life without the worry of acquiring water-borne diseases like diarrhea or stomach discomfort. A healthy family will provide consumers with financial stability and security while allowing families to spend more time together. In addition , alkaline water purifier is good for the skin. 

Optimizes convenience - You can have unlimited clean, safe and fresh water at home anytime. You do not need to order from water refilling stations.

Value for money - Users of Karofi water purifiers spend between P1,500 and P2,000 every six months to change filters. Sometimes, it is even less if the water from the source is cleaner. Spending P1,500 – P2,000 every six to eight months is more affordable than per-gallon expenses from water refilling stations or buying bottled water. 

FDA-approved and certified, with a 36-month warranty.

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