Mr. Vicente Quimbo, the company's founder and chief executive officer, had the brilliant idea to launch Novellino Wines in 1999 with the goal of creating a wine brand specifically for Filipinos. The well-known businessman Nonoy has laboriously built his company into the only local winery with complete control over wine production, including harvesting grapes, blending, winemaking, bottling, labeling, and distribution.
On October 17, 2024, Novellino launched its new product line in honor of the company's 25th anniversary, which was witnessed by members of the local press, influencers, partners, and guests.
The event also features a tour of the state-of-the-art facility in Laguna for the local media, providing them with exclusive access and a sneak peek at the winery's newest machinery and technology.
TOAST TO SERVICE: The man behind the brand is proud of the systemization that the business adheres to religiously, guaranteeing Novellino Wines' superior quality. He continues, "Making sweet wine is actually a difficult and expensive process." Although labor- and time-intensive, the process is worthwhile.
"We never run out of stocks as we source out our grapes from three continents. The grapes we use are of high quality because we make sure that we achieve the sweetness for our wines. We take pride in the workmanship and craftsmanship involved behind every Novellino bottle. A big toast to Novellino! We really want to have a sustainable company to meet the increasing demands of the market. We have already captured the hearts of the Filipinos. And this time, we want to make the brand known globally." ~Vicente Quimbo, Chief Executive Officer and Founder of Novellino Wines
Novellino's meticulous process of producing wine, from fermentation to bottling, is evidence of the exceptional craftsmanship of the Filipino people.
The first stage is fermentation, which is started by yeast turning the sugars in grape juice into carbon dioxide and alcohol. More sugars are converted to alcohol during the entire process, which is why Novellino is renowned for its "dry" wine.
The second procedure is centrifugation, which gets rid of lees and yeasts to stop further fermentation. The cutting edge Alfa Laval centrifuge from Sweden is the cutting edge apparatus that is being utilized. It's one of the first and few wineries in Asia with this kind of contemporary machinery.
Third, the procedure that refines the wine to adhere to guidelines and standards through clarification, filtration, and adjustment. The winery is proud of its three-stage microfiltration process, which guarantees pure liquid wine by eliminating particles as small as.45 microns.
The fourth step involves chilling wine to a temperature of 0 to -2°C. This enables the fermentation byproduct CO2 to be reintroduced, giving wine its fizzy, refreshing quality.
The wine is bottled as the final step. Fresh wine is poured into bottles after they have been cleaned and rinsed with reverse-osmosis purified water. Before being distributed, each bottle is dry sealed, corked, capped, and placed into a box.
TOAST TO PARTNERSHIP: Nonoy's goal has always been clear: to get as many Filipinos to drink wine as possible, democratizing wine as a desirable and healthful beverage.
"Before, people would buy any kind of drink during the season - beer, whiskey, imported wines. Now, Christmas isn't Christmas for most families unless there's Novellino on the table. We want to continue delivering fantastic Filipino wine in the Philippines and beyond. That's why we're exploring other wine-infused experiences, giving Filipinos more options to enjoy and appreciate our wine." ~Chris Quimbo, President and General Manager of Novellino Wines
The company upgrades its winery by adding new, cutting-edge machinery and infrastructure to boost output and capability. The addition of innovative wastewater disposal techniques and renewable energy sources to the upgrade package has integrated winemaking, drinking, and appreciation into the Philippines' expanding cultural landscape.
The company's ambitious and strategic goals for the brand, which include leveraging Novellino's equity as the top Pinoy wine brand in the nation, are reaffirmed by the youthful Quimbo.
TOAST TO CELEBRATE. The innovative local wine brand Novellino will celebrate its 25th anniversary in 2024.
Novellino has been the object of Filipinos' affections for the last 25 years. Their criteria for selecting a wine has evolved into that rich, sugary flavor. And when it comes to wine, they only consider Novello Wines, which is the only brand they are familiar with.
Novellino has produced 17 wines so far, and counting, with the Filipino market in mind. This Pinoy wine brand has become a national symbol of pride because it has continuously strived for excellence and reached significant milestones. Additionally, Novellino Wines is poised to make history in the wine industry worldwide over the next 25 years and beyond.
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