Asians like talking about their snacks

The fifth annual State of Snacking report has been released by Mondelēz International, a leading snacking company in the Philippines that is responsible for well-known brands like Oreo, Tiger biscuits, Cadbury Dairy Milk, Toblerone, Tang, Eden Cheese, and Cheez Whiz. Every year, a worldwide analysis of consumer patterns is released, providing insights into the preferences of consumers when it comes to choosing snacks. As part of Mondelēz International's mission to shape the future of snacking, the report was produced in association with The Harris Poll, one of the leading public opinion think tanks in the United States. 

The Evolving Consumer Mindset and Mindful Snacking

The results of this year's report indicate that, in comparison to five years ago, consumers are now more aware of mindfulness. Specifically, data indicates that, 64% of consumers are more aware of their levels of hunger or fullness, and 57% are more aware of the time and pace at which they enjoy snacking. As part of empowering consumers to snack right, Mondelēz International promotes the following to be more mindful in snacking:

• Knowing what you want and need emotionally and functionally.

• Being aware of your portion size and moderating it.

• Enjoying and appreciating your snacks with all senses (e.g., taste, feel, smell).

• Being present in the moment and avoiding distractions while snacking.

• Being aware of your hunger, fullness, and satisfaction.

• Reflecting on your whole eating experience.

In keeping with these suggestions, the survey finds that consumers are agreeing to snack more deliberately and realizing that they can contribute to a healthy diet in order to achieve a number of perceived health benefits, including increasing energy (75%), enhancing mood (74%), and consuming snacks that help them reach their fitness objectives (70%). 

Snacking Curation 

In addition, the State of Snacking report demonstrates that consumers, particularly those in the Asia Pacific region, still prioritize snacks. Compared to 74% of global consumers overall, 8 out of 10 (8/10) Asian consumers report actively discussing their snacking preferences within their circles.

In addition to how consumers curate their snacking habits, the report discovered that social media is a major factor in defining Asians' snacking habits. Asian consumers are more likely than other consumers to use social media to learn more about snacking (66% vs. 56% overall).

Snacking with Purpose

Additionally, consumers are choosing their snacks more carefully; according to over two thirds of them, they frequently select brands that reflect their values, such as the snack brands from Mondelēz International that support environmental priorities. This is particularly true in light of the finding that 67% of respondents to a survey of consumers said they give preference to snacks with less plastic packaging.

“Purpose has always been at the core of our business. Aside from leading the future of snacking, we’re also in the business of providing the right snack, for the right moment, and made the right way. We’re proud of our work here at Mondelēz International. Our role of providing consumers with their household favorites while being able to contribute to our collective duty to help the world is the reason our colleagues work tirelessly every day.” ~Aleli Arcilla, Mondelēz International’s Managing Director in the Philippines

Mondelēz International has implemented measures to enhance diversion systems in its operational areas and reduce its usage of packaging, all in line with the Extended Producer Responsibility (EPR) Law. The company collected and diverted all of its post-consumer plastic packaging in 2023 alone, going above and beyond what was required by the EPR Law.

To learn more about the State of Snacking, the report is published and available at Mondelēz International’s website: www.mondelezinternational.com/stateofsnacking.

About Mondelēz International

Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world with 2023 net revenues of approximately $36 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100, and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.

 

About Mondelez Philippines 

Mondelez Philippines, Inc. has been providing consumers with delicious snack products for the past 61 years - since 1963. Its product portfolio includes Tang powdered beverages, Eden cheese, mayonnaise and sandwich spread, Cheez Whiz spread, Oreo cookies, Tiger energy biscuits, as well as Toblerone and Cadbury Dairy Milk chocolates. The company employs about 450 people in the Philippines, with a manufacturing facility in Parañaque City. Visit https://ph.mondelezinternational.com/home.