Paris Baguette Debuts its First Bakery Café in the Philippines at SM Mall of Asia

The first Paris Baguette store being unveiled in SM Mall of Asia

Established in 1988, Paris Baguette is a globally recognized bakery chain that operates under the SPC Group, a prominent South Korean food and confectionery conglomerate. The company recently proudly unveiled its first bakery café in the Philippines, situated in the renowned SM Mall of Asia (SM MOA).

The first Paris Baguette store being unveiled in SM Mall of Asia

Prominent dignitaries graced the grand opening of the best French-inspired bakery café in South Korea, which included His Excellency Mr. Lee Sang-Hwa, the ambassador of South Korea to the Philippines, Mr. Hur Jin-soo, President and CEO of SPC Group, Mr. Frederick Siy, CEO of Paris Baguette Southeast Asia, Ms. Hana Lee, Vice Chairman of Berjaya Paris Baguette Philippines, and Mr. Steven Tan, President of SM Supermalls.

(From left to right:) Paris Baguette Philippines Chairman, Dato’ Sydney Quays, SPC Group President and CEO, Mr. Hur Jin Soo, Ambassador of the Republic of Korea to the Philippines, His Excellency Ambassador Lee Sang-hwa, Paris Baguette Philippines Vice Chairman, Mr. Frederick Siy, SM Supermalls President, Mr. Steven Tan.

(From left to right:) Franchise Director of Paris Baguette Southeast Asia, Mr. Moon TaeHwan,  Berjaya Paris Baguette Philippines President, Mr. Luis Daniel, Paris Baguette Philippines Vice Chairman, Mr. Frederick Siy, SM Supermalls President, Mr. Steven Tan, Paris Baguette Philippines Chairman, Dato’ Sydney Quays, Ambassador of the Republic of Korea to the Philippines, His Excellency Ambassador Lee Sang-hwa, SPC Group President and CEO, Mr. Hur Jin Soo, Paris Baguette Southeast Asia CEO, Ms. Hana Lee, Director of Berjaya Paris Baguette Philippines, Ms. Louise Chin, Paris Baguette Philippines Chief Finance Officer, Mr. Norman Raquel, Janeena Chan-Say.

A delectable assortment of Paris Baguette's internationally beloved dishes, including their flakey-buttery croissants and their famous silky roll and strawberry yoghurt cake, were served to the guests. The launch of the Ube Series, which is only available in the Philippines, was another highlight of the event, demonstrating the brand's commitment to supporting innovation while satisfying local Filipino palates.

Paris Baguette's history dates back to 1945 in South Korea and is based on the concept of "Sangmidang," or the vow to never go without bread. In 1988, the establishment of the first Paris Baguette Bakery Café in South Korea served as further evidence of the commitment.

“We are optimistic that the Filipino people will love our artisanal delights as much as we love baking them. As we embark on this exciting journey, starting with our flagship store at SM Mall of Asia, we eagerly anticipate sharing our culinary craftsmanship with the rest of the Philippines. Today's milestone is a testament to the dedication of our partners, Malaysia’s Berjaya Food Berhad, and SPC Group. Their efforts and unwavering commitment have made it possible for us to enjoy moments of indulgence amidst the bustling city if Metro Manila.” ~Mr. Frederick Siy, Vice Chairman of Berjaya Paris Baguette Philippines

With more than 3400 locations nationwide, Paris Baguette is currently the leading bakery chain in South Korea. The brand now has almost 4000 locations worldwide thanks to expansions into the US, UK, Canada, China, France, Vietnam, Indonesia, Cambodia, Singapore, Malaysia, and the Philippines.

"Looking ahead, we are thrilled to announce our ambitious expansion plans for the year, with the aim of opening four additional stores across strategic locations in the Philippines. Beginning with SM malls, we are excited to embark on this journey of growth and culinary exploration, bringing Paris Baguette's renowned offerings closer to more Filipino communities. We extend our heartfelt gratitude to the SM family for their unwavering support and partnership.” ~Dato’ Sydney Quays, Chairman of Berjaya Paris Baguette Philippines

Paris Baguette has grown to be a popular destination for locals with every new location, providing not only great baked goods with a French influence but also a theme-driven atmosphere. Paris Baguette, which made its debut in the Philippines a country that values South Korean culture and cuisine greatly is sure to win over Filipinos' hearts and palates.

“I am thrilled for the journey ahead with the first store here in the Philippines. Our commitment to quality and customer experience, coupled with Filipino warmth and hospitality holds a promising prospect for all of us. We look forward to sharing our quality pastries and breads to the Philippines, marking the beginning of a long journey together.” ~Mr. Hur Jin-Soo, President and CEO of SPC Group

(From left to right:) Franchise Director of Paris Baguette Southeast Asia, Mr. Moon TaeHwan,  Berjaya Paris Baguette Philippines President, Mr. Luis Daniel, Paris Baguette Philippines Vice Chairman, Mr. Frederick Siy, SM Supermalls President, Mr. Steven Tan, Paris Baguette Philippines Chairman, Dato’ Sydney Quays, Ambassador of the Republic of Korea to the Philippines, His Excellency Ambassador Lee Sang-hwa, SPC Group President and CEO, Mr. Hur Jin Soo, Paris Baguette Southeast Asia CEO, Ms. Hana Lee, Director of Berjaya Paris Baguette Philippines, Ms. Louise Chin, Paris Baguette Philippines Chief Finance Officer, Mr. Norman Raquel.

 

“The Philippines and South Korea share a longstanding friendship. Through music, cuisine, media, and much more, our cultures have intertwined. With this first Paris Baguette Bakery Café, a setting often portrayed in popular Korean dramas, we hope to continue this relationship and bring us even closer through conversations and unforgettable experiences over great food.” ~His Excellency Mr. Lee Sang-Hwa, Ambassador of South Korea to the Philippines

“Filipinos are quite familiar with Korean culture. Under this circumstances, the inroads of the Paris Baguette into the Philippine market is very timely as it is coincides with the 75th anniversary of diplomatic ties between Korea and the Philippines. With the recent signing of the Korea-Philippines FTA, we embark on a new chapter of economic cooperation, propelled by mutual prosperity and shared aspirations.” ~His Excellency Mr. Lee Sang-Hwa, Ambassador of the South Korea to the Philippines

For more information on Paris Baguette Philippines, please visit, like and follow the official Facebook page at www.facebook.com/parisbaguettephils.