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Q & A with Roy Buen, Founder And CEO of Bancrea Homes
The concept of Bancrea Homes started when I was a sales manager for a local developer. At the time, I saw the opportunity of getting more prospective clients if I partnered with banks, which have been offering home loans and other related products. I thought, we certainly could refer new clients to each other.
I’ve named the company Bancrea Homes, where “Banc” refers to our partnerships with banks, while “Rea” stands for Real Estate Assistance.
What is the mission and vision of Bancrea?
Bancrea Homes envisions itself to be providing excellent and comprehensive services to our home buyers. We’d also like to strengthen our core values such as honesty and transparency with our clients and a high level of customer service.
Besides the banks, who are your other major stakeholders?
Besides the banks and various real estate organizations, we also plan to partner with other industries such as furniture and home improvement contractors, architects, interior designers, and non-life insurance agencies.
How can Bancrea Homes help first-time home buyers?
For first-time homebuyers, buying a house is a bit stressful; they need help from an experienced broker/agent throughout the process. In Bancrea Homes, we assist our clients from reservation to documentation, from the payments to moving in. In fact, we have extra services such as documentation assistance where we educate the client on the documentation requirements.
We also have a 24/7 online live chat where real-person customer service officers are just one message away anytime, anywhere; this resolves the usual sudden unavailability of some property agents after the client signed the contract.
Bancrea Homes is accessible 24/7 to address the various issues and concerns of our clients across the globe.
Bancrea Homes has strong ties with our partner developer, mass-housing developer 8990 Holdings Inc., which is best known for Urban Deca Homes.
Bancrea Homes continuously trains its property agents to ensure knowledgeable agents and quality customer care. In fact, our agents had to pass an online examination to qualify.
Tell us more about your partnership with 8990 Holdings Inc.
Both Bancrea Homes and 8990 Holdings Inc. are serving the same mass-housing market. We also closely work with government financial institutions such as Pag-IBIG Fund and the National Home Mortgage Financing Corporation.
Property brokers or agents must know and study first what they’re selling, especially in this kind of business, where we talk of millions of money. They should deliver an outstanding customer service to earn the trust of their clients. These professionals should also familiarize themselves with the latest industry news and trends. Lastly, they must stand out from other sellers—be creative, innovative, and resourceful.
What are some of the shortcomings when selling properties in the Philippines?
Sadly, most property brokers and agents lack after-sales service; once the client has reserved a property, the brokers and agents are suddenly unavaialable. It’s the mission of Bancrea Homes to put a stop to this frequent home buyers’ dilemma. I always tell my team to “put themselves in the shoes of their clients” and keep in mind we’re not selling a consumer product; using hard-earned money, this may be the first and the last time a client will buy a property in the course of his or her lifetime.
How do you foresee the future of selling real estate in the Philippines?
The real estate industry here in the Philippines has been continuously growing, In fact, as of today, the mass-housing backlog is more than 5 million homes. With the help of Bancrea Homes and our growing industry partners, it’s not too late to fulfill the dream of every Filipino to own a house.
What are Bancrea Homes’ most innovative features?
- Financial Literacy Training For First-Time Homebuyers
- Home buyers undergo a basic financial literacy education before buying a house.
- Documentation And Taxes Assistance
- We have formed a knowledgeable team to help home buyers with documentation and taxes requirements.
- ASK REA:24/7 Live Chat
- A dedicated live chat to address the clients’ concern round the clock
- “E-Refer Kita” App
- It allows every Juan to refer a sales lead, check the status of their referral, and earn a commission on the lead.
Pabahay Program
- We partner with various employers to help their employees acquire their own homes.
- Free Franchise For Local and International Brokers
- We encourage property brokers and agents to start their own broker’s franchise at no cost.
- Lead Generation And Exchange Services
- We have a dedicated CRM for real estate professionals, powered by Aggrego.io, to organize, track sales leads, and manage our network of brokers and agents.
- Book-A-Tour Via a Ride-Sharing App For Free
- Schedule your site visit at your own time and ride for free.
- Exclusive Leasing Assistance
- Transform your new home into an income-generating asset.
- Home Buyers and Partners Rewards
- Enjoy exclusive deals from our industry partners.
- Roy Buen is the founder and CEO of Bancrea Homes, 24/7 Real Estate Digital Services. He has managed the sales team network of some of the country’s most reputable property developers such as Avida Land Corporation, Eton Properties Inc., Vista Land & Lifescape Inc., and 8990 Holdings Inc. He is also the owner of Designworld Home Improvement Services, an interior design and home improvement company for residential and commercial spaces.
- He is into selling and marketing real estate for more than 17 years.
About Bancrea Homes
Launched in October 2017, Bancrea Homes, 24/7 Real Estate Digital Services, is an online property servicing agent, which has been exploring ways to improve the home buying experience in the Philippines, where every home buyer deserves the best customer service every step of the way from the initial property search and basic financial literacy training to various home loan options and necessary move-in day procedures, plus an efficient after-sales service.
For more information, visit www.BancreaHomes.com.
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thank you po
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