Sony Philippines raised the volume and grabbed center stage with the highly anticipated release of the WH-1000XM6, the latest iteration of Sony's industry-leading noise-cancelling headphone line. The immersive event, held at Glorietta Activity Center, brought together music fans, tech aficionados, lifestyle influencers, and fashion-forward creators for a full-day celebration that reinvented what it means to listen in style.
Sony, known worldwide for its unwavering commitment to innovation, continues to push the boundaries of audio technology, inventing devices that combine lifestyle, creativity, and performance. During the launch, Sony Philippine's President and Managing Director, Mr. Shuhei Sugihara, highlighted Sony's global strategy of developing technology that improves everyday life.
“Sony is not just a retail electronics company but a Creative Entertainment Company. With technology and innovation, we aim to unleash KANDO in several business units such as gaming, electronics, music, movie, and imaging sensor production.” ~Mr. Shuhei Sugihara, Sony Philippine’s President and Managing Director
Mr. Sugihara emphasized that Sony's commitment to combining innovation and entertainment to create products and experiences that elicit emotions.
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Mr. Shuhei Sugihara speaks on Sony’s vision for innovation and lifestyle
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Followed by Mr. Kentaro Imamura, Marketing Director of Sony Philippines, who focused on the design philosophy behind the WH-1000XM6. Both executives highlighted the WH-1000XM6 as a product that meets the needs of modern users–offering not just sound performance, but comfort, intelligence, and style.
“For The Music is an audio branding campaign to bring people closer to the music they love while also supporting the Filipino Music Scene. The WH-1000XM5 is a trend-leader and status symbol that tapped into the Gen Z market. As an innovator in the world of tech, Sony continues to evolve its line up with the launch of the new WH-1000XM6.” ~Mr. Kentaro Imamura, Marketing Director of Sony Philippines
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Mr. Kentaro Imamura highlights Sony’s commitment to sound innovation |
The WH-1000XM6: A New Benchmark in Personal Audio
The Sony WH-1000XM6, the newest iteration of the brand's famed 1000X series, was the focal point of the unveiling. The ceremonial unveiling will be highlighted by a high-energy dance performance by the award-winning A-Team dance crew, noted for their precision and dynamic stage presence, as they unveil a larger-than-life installation of the WH-1000XM6 headphone. This introduced guests to a product that combines industry-leading noise cancellation, immersive audio quality, and improved ergonomic design. The WH-1000XM6 has been designed for today's mobile professionals, creators, and music aficionados, with a longer battery life of 30 hours, adaptive sound control, and a slimmer, more lightweight form.
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A-Team brings dynamic choreography to the grand reveal of WH-1000XM6 |
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Sony Philippines unveils the larger-than-life WH-1000XM6 installation |
A Celebration of Music and Creative Expression
Aside from the technical presentation, the evening featured a vibrant program that flawlessly integrated music and fashion. FuMi, a Japanese musician and influencer, kicked off the party with a passionate performance that invigorated the audience.
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FuMi kicks off the event with an energetic set |
He was followed by Syd Hartha, whose soulful alt-R&B style established a more introspective mood with songs such as "Damdamin" and "Tila-tala". Her performance was accompanied by the first fashion section, which included a casual, indie-inspired collection that reflected her relaxed, expressive attitude.
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Syd Hartha delivers a soulful performance of her hit songs
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Barbie Almalbis sang well-known OPM hits like "Overdrive" and "When I Met You" later in the show. Her performance set the mood for an alt-pop rock-inspired fashion segment from the early 2000s that featured vintage styles, vibrant prints, and throwback denim. It served as a reminder of the intergenerational complementarity of music and style.
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Barbie Almalbis charms the crowd with her iconic hits
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The final performance came from Lola Amour, whose high-energy set included tracks like "Dance with My Mistakes," "Misbehave," and their award-winning single "Raining in Manila." Their youthful and vibrant sound complemented the fashion show collection, which was a funk, groove-filled display of bold, expressive looks by acclaimed stylist Thian Rodriguez. The stylistic choices were consistent with Sony's campaign message: "The WH-1000XM6 is a seamless blend of performance and style."
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Models styled by Thian Rodriguez |
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Lola Amour wraps up the WH-1000XM6 launch with a powerful finale
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Everyday Experiences with the WH-1000XM6
Aiyana Perlas conducted an interview part including noteworthy people such as Janina Manipol, Iggy Miranda, James Deakin, Coach Abby Maravilla, syd hartha, and Lola Amour, which added dimension to the show. The discussion centered on how the WH-1000XM6 has evolved into more than just a pair of headphones, but rather an integral part of their existence.
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Brand talk sessions featuring the ambassadors of Sony PH WH-1000XM6 Iggy Miranda, Janina Manipol, James Deakin, Coach Abby Marvilla, Syd Hartha, and Lola Amour |
For fashion and lifestyle icons Janina and Iggy, the WH-1000XM6 effortlessly blends into their aesthetic, and fast-paced routines, proving that style and sound can coexist without compromise.
“I love that the WH-1000XM6 adapts to every sound around me, these headphones don't just cancel noise, they elevate the whole experience.” ~Janina Manipol
Tech personalities James and Coach Abby highlighted the headphone’s intelligent features and superior noise-cancelling technology, emphasizing how it elevates focus and performance both on-the-go and in everyday work environments.
“When I’m wearing my WH-1000XM6, distractions are not a problem. With the QN3 processing technology, the noise reduction with this series just got better.” ~Coach Abby Marvilla
Meanwhile, artists syd hartha and Lola Amour praised the WH-1000XM6 for its studio-grade clarity, sharing how it helps them stay in tune with creativity–whether performing, producing, or simply finding inspiration in quiet moments.
Testimonials from creators including Jude Tech Talk, Duekneel, Sophia Camero, and Joaquin Tiu provided more insight, particularly into long-term use comfort, usability, and how the WH-1000XM6 functions as both utilitarian technology and a personal statement. Their findings demonstrated how deeply the product resonates with users across fashion, music, and content creation.
To round off the experience, participants were asked to explore a number of interactive stations. The Touch & Try Booth allowed participants to try out the WH-1000XM6's adaptive features in real time, while activity corners like the Blind Vendo Machine, Claw Game, and DIY Case Customization Booth offered layers of interactivity and brand engagement. Prizes included special Sony merchandise and items, establishing a clear link between the product and the overall experience. Guests stayed into the evening, enjoying bespoke Sony music playlists and free-roam access to immersive zones, bringing the brand's For the Music story full circle.
The Sony WH-1000XM6 is currently available for PHP 27,999.00 from all Sony Centers and authorized merchants nationwide. Designed to provide outstanding quality and seamless lifestyle integration, it redefines what consumers may expect from premium headphones in terms of shape and function.
About Sony Corporation
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the vision of "continuing to deliver Kando and Anshin(*) to people and society across the world through the pursuit of technology and new challenges," Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators. For more information, visit: http://www.sony.net/
* Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability, and trust.