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| From L-R: UNIQLO Philippines Marketing Director Jan Jizelle Ang, Local Celebrity Partner Alexa Ilacad, and Chief Operating Officer Geraldine Sia, together with Ayala Land Senior Vice President of Leasing & Hospitality Mariana Zobel de Ayala, Ayala Malls Head of Retail Leasing Nathan Clark and Ayala Land Chief Sales Strategy Officer Paolo Viray, gather for the lighting of the UNIQLO Holiday Tree, marking the start of UNIQLO’s 2026 holiday celebrations. |
The holiday season is all about giving, sharing, and creating memories with the people who matter most. This is the inspiration behind UNIQLO Philippines' 2026 holiday campaign, “The Gifts That Bring Us Together,” which celebrates the joy of gifting through its beloved LifeWear pieces and the meaningful moments that connect families, friends, and loved ones.
The campaign officially came to life during UNIQLO's holiday kickoff event, where sparkling lights, exciting surprises, and festive announcements welcomed the start of the season.
Among the highlights were the first teaser of UNIQLO's new holiday artist, upcoming anniversary promotions at the UNIQLO Manila Global Flagship Store, and the community initiatives connected to the brand's Christmas tree lighting celebrations. The event also offered a preview of the many holiday activities and experiences UNIQLO Philippines has prepared for shoppers and communities.
Beyond finding the perfect presents, the campaign reminds everyone that the most meaningful gifts are often the moments spent together and the connections made during the holidays.
New UNIQLO 2026 Holiday Artist
One of the most anticipated parts of the holiday season is UNIQLO Philippines' tradition of bringing Filipino audiences together through a world-class performance by a beloved local artist.
For its 2026 edition, the brand has dropped a teaser announcing that a new A-list Filipino performer will take the spotlight at its annual holiday showcase. The event will also serve as the grand finale of UNIQLO Philippines' three-part holiday tree lighting series.
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| The holiday tree located in front of the UNIQLO Manila Global Flagship Store marks the launch of UNIQLO Philippines’ 2026 holiday celebrations under the theme “The Best Gifts Bring Us Together,” celebrating the meaningful connections and shared moments |
Set to take place on November 22, the celebration promises more exciting experiences as the festive season unfolds. UNIQLO Philippines will share further announcements through its social media platforms, including details about the featured artist.
Shoppers and holiday enthusiasts can also look forward to two additional Christmas tree lighting events in San Juan and Taguig, alongside inspiring gifting stories and more holiday surprises prepared by the brand.
“Every year, we are grateful for the opportunity to help spread joy and love during this much-awaited time of the year. Tonight, we kick off our holiday festivities in a special way, through this special tree lighting ceremony. Our trees represent the gift of giving, bringing people together through LifeWear. We want to celebrate with you this holiday season and celebrate your loved ones through meaningful gifts for all.” ~Geraldine Sia, UNIQLO Philippines Chief Operating Officer
The holiday festivities went beyond the much-anticipated lighting of the first of UNIQLO Philippines’ three holiday trees. Eventgoers were treated to special showcases featuring local celebrity partner Alexa Ilacad, alongside a captivating orchestra performance by scholars of the PARC Foundation, one of UNIQLO Philippines’ sustainability partners.
Shoppers also got to enjoy thoughtful holiday surprises, with UNIQLO Coffee handing out free Cocoa Hokkaido and Bibingka Ensaymada. Adding to the festive experience, guests could have their photos taken with the holiday tree by a professional photographer, making for a memorable keepsake from the celebration.
UNIQLO Manila Global Flagship Store 8th Anniversary Offers and Partnerships
Adding another reason to celebrate during the holiday kickoff was the 8th anniversary of the UNIQLO Manila Global Flagship Store. Since opening in October 2018, the store has stood as UNIQLO’s biggest location in Southeast Asia, featuring an expansive 4,100-square-meter retail space spread across two levels. It is also part of the brand’s network of 15 global flagship stores, found in prominent cities around the world, including Tokyo, New York, London, Paris, and Singapore.
As part of its anniversary celebration, UNIQLO Philippines introduced an exclusive UTme! collection in collaboration with Salcedo Weekend Market and food partners Sarsa, Ramen Ron by AF Hospitality, Aya, and Hapag. Drawing inspiration from the four culinary partners, the collection offers unique designs that shoppers can find only at the UNIQLO Manila Global Flagship Store.
Furthermore, customers can enjoy limited anniversary offers on select LifeWear items from October 23-29, 2026:
Men’s Items:
- UNIQLO U AIRism Oversized Crew Neck Half Sleeve T-Shirt - ₱590 (from ₱790)
- UNIQLO : C HEATTECH EXTRA WARM Cashmere Blend Crew Neck T-Shirt - ₱990 (from ₱1,290)
- UNIQLO : C HEATTECH EXTRA WARM Cashmere Blend Turtle Neck T-Shirt - ₱990 (from ₱1,290)
- DRY-EX UV Protection Full-zip Hoodie - ₱990 (from ₱1,490)
- PUFFTECH Parka - ₱2,990 (from ₱3,490)
Women’s Items:
- AIRism Cotton Short Sleeve T-Shirt - ₱590 (from ₱790)
- UNIQLO : C HEATTECH EXTRA WARM Cashmere Blend Crew Neck T-Shirt - ₱990 (from ₱1,290)
- UNIQLO : C HEATTECH EXTRA WARM Cashmere Blend Turtle Neck T-Shirt - ₱990 (from ₱1,290)
- HEATTECH EXTRA WARM Cashmere Blend Scoop Neck T-Shirt - ₱990 (from ₱1,290)
- HEATTECH EXTRA WARM Cashmere Blend Leggings - ₱990 (from ₱1,290)
- UV Protection Crew Neck Sweater - ₱790 (from ₱990)
- Ultra Stretch AIRism UV Protection Full-zip Hoodie - ₱990 (from ₱1,490)
- PUFFTECH Parka - ₱2,990 (from ₱3,490)
Kid’s Items:
- AIRism Cotton Graphic T-Shirt - ₱390 (from ₱490)
- PUFFTECH Washable Parka - ₱1,490 (from ₱1,990)
Supporting Brighter Futures Through Education
Beyond the festive decorations and holiday celebrations, UNIQLO Philippines used its holiday kickoff event to share a meaningful message about giving back through its “Supporting Brighter Futures Through Education” initiative.
Running throughout the year, the program dedicates a portion of proceeds from selected AIRism products to helping 15 underserved public schools nationwide. This effort responds to the Philippines’ significant shortage of more than 165,000 classrooms, which continues to affect the quality of learning conditions for many students. One example is Bagong Silang High School, where some T’boli Indigenous learners endure journeys of three hours or longer to attend classes. On rainy days, lessons may also be held in makeshift classrooms.
Together with Friends of HOPE Inc., SM Foundation, and ABS-CBN Foundation, UNIQLO Philippines is working to improve school facilities by building new classrooms, providing educational assistance, and donating LifeWear items to both students and teachers.
To bring attention to the advocacy during the holiday kickoff at the UNIQLO Manila Global Flagship Store, AIRism products were featured as part of the illuminated tree display. The showcase served as a reminder that shoppers can take part in supporting better learning opportunities by purchasing AIRism innerwear included in the initiative.
LIFEWEAR GIFTS FOR EVERYONE
The holiday tree display at the UNIQLO Manila Global Flagship Store offers more than a festive photo opportunity. Alongside AIRism selections that support UNIQLO's education advocacy, the display highlights a range of LifeWear essentials that make thoughtful gifts for yourself and the people who matter most.
From Jeans and Bottoms to cozy Winter Travel must-haves, shoppers can explore pieces such as the UNIQLO : C HEATTECH Extra Warm Cashmere Blend Turtleneck T-shirt and Crew Neck T-shirt, Fluffy Yarn Fleece Full-Zip Jacket, and PUFFTECH Jacket. Other stylish gift options include the UNIQLO : C Sweat Wide Pants, Flannel Checked Shirt, Women's and Kids' Souffle Yarn Sweater, and Soft Knitted Fleece Crew Neck T-Shirt.
For easy-to-give wardrobe staples, UNIQLO also offers T-shirt favorites such as the Boxy Cropped T-shirt, W's Mini T-Shirt, and AIRism Cotton Oversized T-Shirt. Complete the look with comfortable bottoms, including the Linen Blend Easy Pants or Stretch Easy Ankle Pants.
Make the most of the holiday season by visiting the UNIQLO Manila Global Flagship Store. Celebrate its anniversary, explore the holiday tree display, and find LifeWear gifts for friends, family, and loved ones. You can also spread the spirit of giving by supporting the “Supporting Brighter Futures Through Education” initiative. Keep an eye out for more announcements, especially the reveal of the featured performer for UNIQLO's annual Holiday Event happening on November 22.
About UNIQLO LifeWear
LifeWear is clothing that is made for all, designed to make everyone's life better. It is simple, high quality, everyday clothing with a practical sense of beauty - ingenious in detail, thought through with life's needs in mind, timeless in style, and always evolving.
About UNIQLO and Fast Retailing
UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan. UNIQLO is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, PLST, Comptoir des Cotonniers, Princesse tam.tam, J Brand and Helmut Lang. With global sales of approximately 3.9 trillion yen for the 2026 fiscal year ending August 31, 2026 (US $24.7 billion, calculated in yen using the end of August 2026 rate of $1 = 160.0 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer.
UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a global brand. Today the company has a total of approximately 2,500 UNIQLO stores across the world, including Japan, Asia, Europe and North America. The total number of stores across Fast Retailing's brands is now over 3,500.
With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.
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