To create a future filled with Kando together with creators: Showcasing its innovative technologies and initiatives to maximize the value of content IP under the “Creative Entertainment Vision”.
Hiroki Totoki, Sony Group Corporation's President, COO, and CFO, spoke at the company's press conference on Monday, January 6. He introduced a number of foundational initiatives leading to Sony's “Creative Entertainment Vision” alongside a diverse array of speakers, including new solutions that enable creative freedom, such as a new vehicle processing system, and the most recent solutions for spatial content creation. In addition to introducing anime initiatives to expand the fan community, Sony highlighted projects for transforming game IP into visual works, co-creation with music artists, and new location-based entertainment experiences as ways to broaden the world of game IP from multiple perspectives. Among these is the production of an anime series. The release month for season two of the drama series "The Last of Us," the launch of a new manga app called "Crunchyroll Manga," and the game "Ghost of Tsushima: Legends" were all revealed.
Sony also discussed the most recent developments in the evolution of sports entertainment with guest speaker Roger Goodell, Commissioner of the United States National Football League. In addition, Sony Honda Mobility unveiled its EV "AFEELA 1," which will begin accepting orders in 2025, as an example of mobility innovation.
Totoki concluded the press conference by emphasizing that Sony's “Creative Entertainment Vision” entails creators, partners, and Sony colleagues collaborating to create infinite realities for everyone, sparking imaginations and generating a boundless sense of Kando.
Sony’s press conference at CES 2025 can be viewed on its official YouTube channel: URL: https://www.youtube.com/watch?v=IV95SMpTW-M
Press Conference speakers (In order of appearance)
- Hiroki Totoki (President, COO and CFO, Sony Group Corporation)
- Neal Manowitz (President and COO, Sony Electronics Inc.)
- Roger Goodell (Commissioner, National Football League)
- Yasuhide Mizuno (Representative Director, Chairperson and CEO, Sony Honda
- Mobility Inc.)
- Jonny Slow (CEO, Pixomondo)
- Thaisa Yamamura (Head of XR Business Development, Sony Electronics Inc.)
- Atsuhiro Iwakami (President, Aniplex Inc.)
- Rahul Purini (President, Crunchyroll)
- Ravi Ahuja (President and CEO, Sony Pictures Entertainment)
- Asad Qizilbash (Head of PlayStation Productions)
- Ashley Brucks (President, Screen Gems)
- Neil Druckmann (Studio Head and Head of Creative, Naughty Dog)
Booth Overview
Dates: Tuesday, Jan. 7 to Friday, Jan. 10, 2025
Main Exhibits
Based on Sony's “Creative Entertainment Vision,” a long-term vision for where the company wants to be in ten years, the exhibition will highlight the latest technologies and initiatives to unleash creator creativity and maximize IP value. The booth is organized around Sony's Creative Entertainment Vision's three phases: "Creativity Unleashed," "Boundaries Transcended," and "Narratives Everywhere." It also includes an artistic representation of Sony's vision for the future of creation, in which content is created and expanded through creator collaboration.
- New Vehicle Processing System that Utilizes Virtual Production: “PXO AKIRA”
This exhibit introduces "PXO AKIRA" for the first time, a new cutting-edge system that transforms the traditional method of shooting vehicles by improving safety, lowering costs, and maximizing creative freedom. PXO AKIRA combines an advanced robotic camera crane, a custom-built motion platform, LED volume technology, and an integrated digital twin tool to provide an all-in-one solution for filming vehicles with Virtual Production in any environment. Furthermore, the exhibit will showcase a 3D reconstruction tool that perfectly complements PXO AKIRA, providing the capability to capture real-world environments and convert them into immersive 3D digital backgrounds.
- “XYN™” Integrated Software and Hardware Solution Designed to Support the Creation of Spatial Content
Sony Corporation launched "XYN™," an integrated software and hardware solution for creating spatial content. "XYN" uses proprietary algorithms to accurately capture and reproduce objects, human motion, and backgrounds in real-world spaces, allowing for efficient reproduction in a 3D Computer Graphics (CG) production environment and the creation of flexible workflows. Attendees can try out products and solutions that are currently in development at the booth.
For more information on Sony Corporation’s press release and the concept video, visit:
Concept video: https://youtu.be/WPBmlGIiAOE
- LEGO® Horizon Adventures™ Brings the Music of mxmtoon Alive
LEGO® Horizon Adventures™ is a playful and light-hearted story inspired by the world of Horizon, created entirely from LEGO elements. The theme song was written and produced by mxmtoon extends the Horizon franchise in an innovative way, releasing a teaser for the music video at CES. The video makes use of assets created for the game, which were expanded into animated content using Epic Games' Unreal Engine.
This project is an incredible collaboration with mxmtoon's music that brought together the talents of several teams, including Guerrilla, The LEGO Group, Pixomondo, and Sony. Visitors to the booth will be able to play the game, see a preview of the music video, and watch a behind-the-scenes look at the creative and production process.
- Experience based on the theme “Demon Slayer: Kimetsu no Yaiba Infinity Castle”
Aniplex Inc. is a global entertainment company that plans and produces video and music works, primarily in the animation genre; game planning and development; theatrical production and distribution; and merchandise planning, production, and sales.
Visitors to the booth can participate in experiences themed around the anime series Demon Slayer: Kimetsu no Yaiba, which is based on the manga by Koyoharu Gotoge published under SHUEISHA's JUMP COMICS and has over 150 million copies in print. The animation is created by ufotable. The exhibit will include a photo booth that recreates the poster for Demon Slayer: Kimetsu no Yaiba Infinity Castle, the first of a trilogy of films set to be released in theaters worldwide in 2025.
- Immersive Location-based Entertainment Concept based on “The Last of Us”
Sony is looking into ways to increase the value of content IP by creating a proof-of-concept for location-based entertainment that incorporates technologies such as video, audio, and haptics to give creators new avenues for expression. This future immersive entertainment concept showcases the suspenseful action-adventure game "The Last of Us" with high-definition video, 3D sounds, and olfactory technologies.
The exhibition is also being presented on the online platform "Sony Square."
Images from Sony at CESⓇ 2025 can be downloaded here.
For details of the announcement regarding “AFEELA 1,” please visit the Sony Honda
Mobility website: https://www.shm-afeela.com/en/
About Sony Electronics (Singapore)
Sony Electronics (Singapore) is responsible for the marketing and sales of Sony products in Singapore. It also handles export business for Sony products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the electronics market. For more information on Sony’s products and services in Singapore, please visit http://www.sony.com.sg/
About Sony Corporation
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: http://www.sony.net/
*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.
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