GAC Philippines is increasing its support for Philippine sports through a strategic partnership with Cignal TV and TV5, which will connect the global mobility brand with Filipino fans in some of the country's top basketball and volleyball leagues.
By collaborating with the official broadcasters of the PBA Governors' Cup, Premier Volleyball League On Tour and Invitational Conference, and UAAP Season 89 Men's Basketball, GAC connects its lineup of smart, high-performance vehicles to some of the country's most anticipated basketball and volleyball action.
GAC's sports marketing campaign, Go Above Competition, echoes the brand's initials, and it brings this mindset to life both on the court and on the road, accelerating its brand presence in the Philippines through high-energy fan engagement.
Throughout the partnership, fans can expect GAC broadcast integrations, custom player features, and highlights honoring game-changing performances. These activations aim to bring GAC closer to millions of sports fans across the country while also expanding the brand's global sports marketing tradition into the Philippines.
The partnership also demonstrates how GAC vehicles cater to the diverse lifestyles of Filipino sports fans and active families. From the all-electric AION V and AION UT, which are designed for smart and efficient everyday mobility, to GAC's diverse lineup of MPVs that provide space and comfort for families, teams, and their gear, the brand offers mobility that complements life both on and off the court.
The local initiative reflects GAC International's global commitment to aligning its core values of perseverance, teamwork, and innovation with the dynamic spirit of sports. Building world-class mobility in the automotive industry necessitates unwavering determination, precise engineering, and relentless self-improvement.
"Bringing our global sports marketing tradition to the Philippines is an exciting step as we deepen our roots in the country. Sports embody energy, endurance, and relentless determination, which are values that lie at the very core of GAC’s brand DNA. Through this partnership with Cignal TV and TV5, we aim to inspire Filipino sports enthusiasts by bringing together the dynamic spirit of competition and our commitment to world-class mobility." ~Steven Wang, Senior Vice President of GAC International
Globally, GAC International's sports marketing footprint includes top-tier athletic disciplines on multiple continents. GAC has been an official sponsor of prestigious football clubs such as Mexico's Deportivo Toluca FC and Australia's Sydney FC, as well as cricket's international Global Super League in the Caribbean and major European golf events such as the Rosa Challenge Tour in Poland. From supporting official mobility fleets for China's 15th National Games to sponsoring endurance events such as the Bolivia Half Marathon, GAC has consistently aligned its high-performance vehicles with the energy, teamwork, and competitive spirit of international sports.
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