Dessert lovers in the North Metro now have a new reason to visit SM City Grand Central, as Beard Papa officially opens its 16th branch, the latest addition to the mall's expanding dining lineup.
Beard Papa, known worldwide for its freshly baked cream puffs, brings its signature Japanese pastries closer to shoppers in Caloocan and surrounding cities, providing a sweet stop for families, students, and food enthusiasts seeking a premium dessert experience.
Dessert lovers in the North Metro now have a new reason to visit SM City Grand Central, as Beard Papa officially opens its 16th branch, the latest addition to the mall's expanding dining lineup.
Beard Papa, known worldwide for its freshly baked cream puffs, brings its signature Japanese pastries closer to shoppers in Caloocan and surrounding cities, providing a sweet stop for families, students, and food enthusiasts seeking a premium dessert experience.
Beard Papa's story began in 1999 in Osaka, Japan, with baker Yuji Hirota welcoming customers into his small neighborhood bakery. His warm personality and distinctive white beard earned him the nickname "Beard Papa" among loyal customers. Inspired by the joy of sharing freshly baked pastries, he developed the cream puff, which would eventually become the brand's global signature.
Every Beard Papa cream puff is made with a double-layered shell of delicate choux pastry inside and a crisp pie crust outside. Each pastry is filled only after it has been ordered, resulting in a light, crunchy shell paired with smooth vanilla bean custard and whipped cream. This commitment to freshness has become one of the brand's distinguishing characteristics.
Beard Papa has grown from its humble beginnings in Osaka to more than 500 stores in 15 countries and territories, introducing the Japanese tradition of freshly made pastries to millions of customers worldwide.
Shoppers at SM City Grand Central can now enjoy the same freshly prepared cream puffs that have made Beard Papa an international favorite. Whether it's an afternoon snack, an after-shopping treat, or a dessert to share with family and friends, each cream puff is designed to deliver the brand's signature balance of crisp pastry and creamy filling.
Beard Papa's arrival expands SM City Grand Central's dining options, introducing North Metro shoppers to another globally recognized food destination. As the mall's mix of local and international brands grows, visitors can expect even more exciting culinary experiences in one convenient location.
Visit Beard Papa at SM City Grand Central to see why its freshly baked cream puffs continue to bring smiles and a taste of Japanese oishii, or deliciousness, to customers worldwide.
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