Shopee Kicks Off 11.11 - 12.12 Big Christmas Sale, Aims to Make E-Commerce for Everyone

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, launches its annual 11.11 - 12.12 Big Christmas Sale. It comes off the back of its successful 9.9 and 10.10 shopping events, reflecting the continued growth of e-commerce in the region. This 11.11 - 12.12, Shopee further commits to uplifting communities, generating new opportunities for sellers and brands, and designing stronger shared experiences for shoppers, all as part of its broader vision to make e-commerce for everyone.

“E-commerce has made a profound impact on our lives, and especially so this year. This 11.11 - 12.12, Shopee will strengthen its efforts to ensure that everyone can discover the benefits and opportunities of e-commerce. We are fortunate to be at the forefront of this transformation in our region, and we want to continue creating livelihoods for local sellers and entrepreneurs, ways for people to shop and connect, and new paths to  success for businesses. Shopee 11.11 Big Sale is our way of transforming a global phenomenon into one that truly belongs to our region. It continues the strong momentum of our successful 9.9 and 10.10 events, and builds on our long-term vision to transform the lives of people and businesses we serve. Join us as we make e-commerce for everyone at 11.11 this year.” ~Martin Yu, Associate Director at Shopee Philippine

Shopee sets out to create impact, opportunities, and shared experiences, as part of its efforts to ensure that all consumers and businesses benefit from e-commerce growth

Here’s how Shopee plans to step up its support for communities, businesses, and consumers this 11.11 - 12.12 and beyond.

1. Creating impact for communities 

Leveraging the digital ecosystem to support those in need

Shopee deepens its commitment to uplifting local communities with the launch of the 11.11 Big Charity Drive. This will occur in each of Shopee’s Southeast Asian markets, supported by trusted social organizations, top celebrities, and the biggest brands in Southeast Asia. The charity drive aims to raise awareness and donations for underprivileged children in the region. Shopee believes that all individuals, particularly the youth, should have the opportunity to succeed in the future digital economy.

In the Philippines, Shopee launches Shopee Bayanihan: Pamaskong Pambata with 11 of the most trusted foundations in the country, including Mano Amiga Philippines; World Vision Philippines; Young Focus for Education and Development Foundation, Inc.; Fundlife International, Inc.; GMA Kapuso Foundation, Inc.; Save the Children Philippines; Ronald McDonald House Charities of the Philippines, Inc.; Project Pearls, Inc.; Project Smile Philippines; Kythe Foundation, Inc.; and PGH Medical Foundation, Inc. Users can donate by purchasing donation vouchers and goods from partner brands’ CSR collections and co-branded live streams. Participating brands will donate a percentage of their sales to their foundation of choice.

2. Creating opportunities for all businesses

Unlocking e-commerce for sellers, small and medium enterprises (SMEs), and brands

 

The growth of e-commerce in Southeast Asia and Taiwan has created new opportunities for sellers, SMEs, and brands. This trend is reflected in Shopee, as the number of sellers on the platform increased by 60% year-on-year.

 

This has created greater diversity in the region’s e-commerce landscape, with aspiring and experienced sellers alike seeking to grow their businesses online. This means that there is no one-size-fits-all approach, as sellers face unique challenges at different stages of their digital journey. Shopee has widened its spectrum of support measures to help all sellers succeed, regardless of experience and size:

• Helping new and existing sellers cope with a global pandemic: Over 300,000 sellers, SMEs, and entrepreneurs in the region signed up for Shopee’s Seller Support Package within the first month of launch in April. New sellers also enjoyed 6x sales growth during Shopee’s 9.9 Super Shopping Day in September.
• Upgrading Shopee University to empower diverse groups of local sellers: Shopee has enhanced its Shopee University program, including digitalizing the curriculum and widening its online Seller Education Hub so that all sellers can level up their e-commerce skills. Recently, Shopee also partnered with Visa, USAID, Globe myBusiness, and the Quezon City local government unit to equip sellers with the financial, marketing, and e-commerce knowledge needed to succeed in the digital economy.
• Seller Masterclasses drive sellers to adopt new tools, adapt to new trends: In the Philippines, Shopee introduced its Seller Masterclass to help sellers leverage the benefits of livestreaming better. Popular streamers such as ClosetbyNikka2600, MyOutfitGallery, and cilebritee_shop shared exclusive tips for reaching more customers on Shopee Live. 

Shopee also helped local and international brands connect and engage with the region’s digital-first shoppers. In 2020, Shopee co-created 600 Super Brand Days with top companies such as Disney, Samsung, and L’Oreal, who looked forward to growing their online presence and sales. The recent 10.10 Brands Festival also generated strong traction for brand partners, as traffic on Shopee Mall surged 2.5x the daily average. 

 

3. Creating shared experiences

Forging communities, reinventing social shopping on Shopee

 

Shopee will continue to connect, inform, and inspire consumers across the region. Users can explore similar interests and discover better deals through Shopee’s shopping communities while enjoying a more social shopping experience with Shopee’s enhanced in-app features.

 

Shopee connects like-minded consumers and caters to their online needs through communities such as Shopee’s Mom’s Club. It's over 1.5 million members enjoy one-stop access to top global brands for baby products, including Pampers, Enfa, and Nestle, as well as exclusive parenting content from mothers and experts. 

For the new generation of digital luxury consumers, Shopee recently launched Shopee Premium, an exclusive destination offering direct access to authentic premium products, while allowing consumers to understand the brands more.

Shopee also enhanced its collection of popular in-app features to make online shopping even more social, fun, and rewarding:

• Enhanced social features: Shopee has upgraded its iconic in-app features to better connect sellers, brands, and users during the 11.11 - 12.12 Big Christmas Sale. New auction and polling features on Shopee Live will make the live shopping experience even more engaging. Shopee Feed has also been upgraded with live video “Stories” for real-time engagement between users.

 

For more information about Shopee 11.11 - 12.12 Big Christmas Sale, visit https://shopee.ph/11-11.

Download Shopee for free on App Store or Google Play Store.

 

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was launched in 7 markets in 2015 to connect consumers, sellers, and businesses in the region.

 

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

 

Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.

 

Shopee's New Brand Ambassador Ms. Kris Aquino the 11.11 - 12.12 Big Christmas Sale

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, introduces the Queen of All Media, Kris Aquino, as its new brand ambassador for the Shopee 11.11 - 12.12 Big Christmas Sale. Together with Kris Aquino, Shopee celebrates the festive season with weeks full of exciting in-app games, a star-studded TV special, and tons of amazing deals and promos this Shopee 11.11 - 12.12 Big Christmas Sale.

“Christmas is the biggest holiday in the Philippines, and we are excited to kickstart the celebrations with Kris Aquino as our new brand ambassador. Having Kris Aquino join our Shopee family demonstrates our continuous efforts to reach our long-term vision of making e-commerce for everyone. We want to connect with our Filipino users on a deeper level and help them enjoy the benefits of e-commerce this Christmas season. We will continue to surprise and delight shoppers at the Shopee 11.11 - 12.12 Big Christmas Sale and invite everyone to join in the fun with us.” ~Martin Yu, Associate Director at Shopee Philippines

As the new brand ambassador, Kris Aquino will participate in a range of initiatives for the Shopee 11.11 - 12.12 Big Christmas Sale. Shoppers can look forward to the following: 

• Kris Aquino’s highly anticipated on-screen appearances on TV and Shopee Live 
• Engaging and entertaining Kris Aquino Tiktok videos on Shopee official account
• Mini-games on Facebook, Instagram, and Twitter where users can get the chance to win Shopee vouchers. 
• Shopee themed Kris Aquino stickers on Instagram.

 

Shopee Bayanihan: Pamaskong Pambata

Additionally, Kris Aquino teams up with Shopee as the face of Shopee Bayanihan: Pamaskong Pambata. Together, they will help raise funds to support the Filipino youth’s health, education, and welfare through a digital charity sale, special live streams with leading brands, and user donations through the Shopee app. Partner organizations include PGH Medical Foundation, GMA Kapuso Foundation, FundLife, World Vision Philippines, Ronald McDonald House Charities, Mano Amiga, Young Focus Philippines, Save the Children, Project Pearls, Project SMILE, and Kythe Foundation.

 

Key highlights of the Shopee 11.11 - 12.12 Big Christmas Sale

From October 21 to December 12, shoppers can look forward to exciting games, amazing deals, and big discounts from leading brands. 

• Unbeatable Christmas deals on Shopee: Users can enjoy free shipping with ₱0 minimum spend, daily 20% coins cashback on best treats like a Xiaomi 32-inch LED TV, a Dyson Cyclone Cordless Vacuum Cleaner, and Christmas baubles such as decorative ornaments and village nativity sets.  
• ₱1 Deals: Consumers can expect ₱1 deals on selected items from various categories such as beauty, fashion, mobile, and stationery products.
• Exclusive deals from leading brands: Users can anticipate up to 70% off on 11.11’s leading brands such as Pampers, Nestle, Vivo, Globe, Havaianas, Unilever Beauty, Abbott, Garnier, realme, and Enfagrow. 

Additionally, Closeup, Pond's, Lifebuoy, Dove, Creamsilk, TRESemmé, Colgate-Palmolive, Comfort, Nivea, ACE, Union Appliances, Kyowa, Patagonia Foods Philippines, Candy Corner, Inspi, Organic Official, Crown, Mikana, Shigetsu, Universal Robina Corporation, GSK - Sensodyne, and Goldriver Management (Beauti Drink Collaskin) will give out amazing deals. Shopee users can also enjoy fantastic promotions from brands like Spyder, SoFab!, Figlia, Herschel, Johnson & Johnson (Aveeno, Johnson's Baby, Modess, Neutrogena, Listerine), Garnier, Klean Kanteen, Nokia, and Robinson's Appliances.

 

Download the Shopee app for free via the App Store or Google Play.

Shopee users can anticipate guest appearances from Kris Aquino on TV and Shopee Live, a special charity drive, and a brand-new TV commercial.

 

 

 

 

 

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure, and fast online shopping experience through strong payment and logistical support. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice.

Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion, and fitness equipment.

Shopee, a Sea company, was first launched in Singapore in 2015 and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam, and the Philippines. Sea is a leader in digital entertainment, e-commerce, and digital financial services across Greater Southeast Asia. Sea's mission is to better the lives of consumers and small businesses with technology and is listed on the NYSE under the symbol SE.

 

 

Shopee 11.11 - 12.12 Big Christmas Sale event on October 25 at Glorietta 2!



 

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, announces the return of the biggest Christmas sale of the year, Shopee 11.11 - 12.12 Big Christmas Sale. Starting from October 26, Shopee will kick-off the first wave with 16 themed days of promotions, leading up to the peak of the campaign on November 11. Shopee will also be giving away over 11 million Shopee Coins for the popular in-app game, Shopee Shake.

To mark the start of Shopee 11.11 - 12.12 Big Christmas Sale, Shopee will be holding a Christmas event on October 25, at Glorietta 2, Activity Center from 5pm onwards. During the event, Shopee will also be announcing its special Christmas ambassador. Everyone is invited to join for an evening of fun activities, guest performances and giveaways. A few lucky attendees will also walk away with prizes worth over ₱200,000 including two roundtrip tickets to Macau, an Avision 40" TV, and a Honor 8x.

For more information on Shopee 11.11 - 12.12 Big Christmas Sale, visit https://shopee.ph/11-11

Download the Shopee app for free on the App Store or Google Play Store.

 

 

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice.

Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.

Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Greater Southeast Asia. Sea's mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE.