PCPPI increases support for sari-sari stores to empower Filipino micro-entrepreneurs

In order to empower small retailers and improve product accessibility throughout communities, Pepsi-Cola Products Philippines, Inc. (PCPPI) is strengthening its support for sari-sari stores through a technology-enabled direct-to-retail strategy.

Sari-sari establishments continue to be vital to the Philippine retail scene as local hubs and sources of income for millions of Filipino households. Because it understands the importance of these micro-entrepreneurs, PCPPI continues to base its long-term business plan on them.

According to Phyo Phyu Noe, President & Chief Executive Officer (CEO) of PCPPI, the company is focused on employing a distribution model that allows owners of sari-sari stores to directly benefit from the company's promotions, pricing policies, and service support.

“Every time our frontliners visit a sari-sari store, we make sure that they are getting the best prices. Technology helps us ensure that the discounts and promotions intended for sari-sari stores reach them directly. We are very clear about our purpose. Our goal is to serve sari-sari stores and support the entrepreneurs behind them—not just today, but for many years to come. Affordability does not mean lowering standards. It means becoming more efficient so we can continue delivering quality products to Filipino consumers.” ~Phyo Phyu Noe, PCPPI President & Chief Executive Officer (CEO) 

For many small shopkeepers, many of whom are female entrepreneurs, sari-sari stores provide a significant source of household income and resilience. By increasing its direct interaction with local establishments, PCPPI hopes to assist neighborhood retailers in operating more efficiently and remaining competitive in an ever-changing retail landscape.

Delivering value in changing times

As Filipino consumers become more value-conscious in the face of economic headwinds, PCPPI is improving operational efficiency to continue supporting sari-sari retailers and the communities they serve.

PCPPI's technology-enabled, locally based distribution model aspires to develop alongside the sari-sari stores that underpin communities around the Philippines.

PCPPI is the exclusive manufacturer of PepsiCo beverages in the Philippines, with products such as Pepsi, Mountain Dew, 7Up, Mirinda, Mug, Gatorade, Sting, Tropicana, Lipton Iced Tea, Milkis, Chum Churum, Saero, and Premier. More information about PCPPI and its products is available via www.pepsiphilippines.com.