Drive the Heat Away: TCL's Cool Truck Brings Fresh Air Comfort to Metro Manila

Catch the coolest stop at Fort Santiago, Intramuros from May 10-17 and Trinoma Mall on May 18-24

The TCL Cool Truck provides a refreshing escape from the scorching sun, featuring the FreshIN 3.0 for an unparalleled cool and comfortable experience.

Many Filipinos make it a daily quest to get away from the hot sun.  Similarly, excessive heat has disrupted our daily life, and growing electricity expenses have become the norm.  As the Philippines experiences and endures one of its hottest summers on record, with temperatures above 40°C, we have restricted access to public cooling spaces, seeking relief in crowded malls and enclosed venues.  Recognizing this growing issue, TCL, the newly recognized Triple Global Top 1 TV Brand and a trusted name in home appliances, responded with a creative solution: the first-ever TCL Cool Truck in the Philippines, a mobile cooling experience meant to provide quick comfort straight to people.

The TCL Cool Truck activation is a strategic project that aims to highlight the strength and creativity of the recently introduced FreshIN 3.0.  By bringing TCL's superior air conditioning technology to high-traffic places such as Trinoma Mall and Intramuros, the Cool Truck transformed everyday locations into much-needed cooling zones for Filipinos on the road.  Visitors witnessed firsthand how TCL's latest generation of air conditioners provide powerful respite from the oppressive heat, transforming the truck into a popular spot for both comfort and entertainment.  The Cool Truck, which functions as a mobile showroom, brings the product closer to customers, allowing them to really experience the difference with TCL's enhanced cooling technology.

"The TCL Cool Truck was our way of meeting Filipinos where they are, right in the middle of this record-breaking heat. We wanted people to experience firsthand how our air conditioning technology delivers real comfort, not just in showrooms, but in everyday spaces. By creating a cool, welcoming environment on wheels, we gave visitors a refreshing escape and a clear sense of how TCL provides practical, energy-efficient relief when it’s needed most. By featuring FreshIN 3.0 in action, especially its offline voice command control, we're offering a real solution to beat the summer heat while reinforcing TCL’s commitment to smart, convenient, and refreshing living.” ~Joseph Cernitchez, TCL Brand Manager

Inside the Cool Lounge

Stepping inside the TCL Cool Truck felt like entering a refreshing paradise, created to relieve the terrible summer heat.  The truck's inside was cleverly separated into distinct "rooms," each displaying TCL's remarkable array of appliances.  Upon entering, visitors were met by the TCL FreshIN 3.0 inverter air conditioners, which took center stage, exhibiting the unique features that make this model really revolutionary.

Visitors enjoy a productive co-working space with free Wi-Fi while experiencing TCL FreshIN 3.0’s features, including Offline Voice Control, T-AI 37%+ Energy Saving Technology, and QuadruPuri Filters.

Guests can use the foyer as a co-working place because it provides free Wi-Fi for those working remotely, creating a productive environment for all visitors, particularly students and freelancers.  Similarly, they will be able to experience the convenience of TCL FreshIn 3.0's Offline Voice Control, which allows you to change your air conditioner with simple voice commands such as "Hey TCL, lower the temperature," even when there is no Wi-Fi connection. The room felt quickly cooler as visitors witnessed the power of T-AI 37%+ Energy Saving Technology, which enables the FreshIN 3.0 to adapt to different surroundings, reducing energy use and lowering electricity costs.  For further peace of mind, the QuadruPuri Filters worked quietly in the background, filtering out pollutants, allergies, and pathogens, while the ultra-quiet 16dB operation maintained a peaceful environment free of interruptions.

Inside the Book Nook Area of the TCL Cool Truck, visitors unwind in a cool, refreshing space, perfect for reading, relaxing, or creating content.

Moving deeper into the truck, the Book Nook Area provided a tranquil spot for visitors to unwind with a book or produce social media content while taking in the refreshing ambiance of the FreshIN 3.0.  The air was crisp and refreshing, thanks to FreshIN Technology, which drew in fresh outdoor air to keep the area cool and well-oxygenated. Pet owners loved how the device eradicated odors and maintained a proper humidity level, resulting in a natural, fresh environment.

Adding an element of interactive pleasure, guests gladly engaged in the Icy Reflex game, which allowed them to compete in a quick reflex game and earn exclusive TCL products. It was a welcome reminder that being cool can be smart, interactive, and enjoyable, much like TCL FreshIn 3.0.  

TCL brings refreshing relief to Filipinos on the go, transforming high-traffic areas into cooling havens with the TCL Cool Truck.

The TCL Cool Truck project effectively delivered TCL's breakthrough cooling technology to consumers, allowing them to personally experience the FreshIN 3.0's unique characteristics.  TCL effectively proven its commitment to offering creative, energy-efficient solutions to battle summer heat by establishing these mobile "cool down zones."  Visitors from Metro Manila left with a clear understanding that TCL is setting the standard for comfort, convenience, and sustainability, providing more than just a cool refuge, but a smarter, healthier, and more efficient way to remain cool.

Feeling the heat? The TCL Cool Truck is making its coolest stops! Catch it at the historic Fort Santiago, Intramuros from May 10-17, and then head over to Trinoma Mall from May 18-24 for a refreshing experience!

TCL offers a range of smart home appliances, including large QLED TVs, advanced refrigerators, innovative air conditioners, and efficient washing machines.

For more information, visit the TCL website at https://www.tcl.com/ph/en.

About TCL Philippines:

TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets worldwide. TCL specializes in the research, development, and manufacturing of consumer electronics products, including TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en.