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Sunday, November 26, 2023

BPI's Digital Savings Initiatives Transforming Banking for Filipinos

From left to right: Anne Christine Ruiz Head of Deposits, BPI; Anne Guiritan (Avida Condominium Winner, Anne Jara, Brand Marketing Head, Avida


Open a #SaveUp account by downloading the BPI App or through the BPI Flagship store in Lazada. Alternatively, open a #MySaveUp account from the GSAVE menu of the GCASH app and discover a world of possibilities.

BPI's commitment to innovation, convenience, and customer centricity is helping more Filipinos achieve their financial goals through various digital channels. Starting in 2021, BPI’s #SaveUp allows customers to open a savings account via the BPI App without the need to visit a branch. 

Building on that success, in 2022, BPI launched BPI #MySaveUp, which enables customers to open a savings account through the popular online wallet, GCash. This year, BPI has taken things to the next level with a brand new channel and partnership with Lazada, one of the biggest e-commerce platforms in Southeast Asia. With the new BPI Flagship store, users can easily "add to cart" and open a savings account, #SaveUp, along with other BPI products. 

“Through these initiatives, BPI is empowering Filipinos with the ease and convenience of managing their finances anytime, anywhere through the various channels that cater to their unique banking needs. All it takes is 5 minutes and 1 ID.” ~Asi Ruiz, BPI Deposits Product Head

From left to right: BPI’s Ma. Carmina Marquez Head of Deposits (at the time), Ann Collin Imperial (Kia Winner), Manny Aligada Kia President (at the time), Bob Palanca, COO of Iconic Dealerships, Inc.


Despite the digital savings landscape nowadays heavily focusing on unprecedented high interest rates to attract depositors, BPI pioneered a different approach; one that is more sustainable yet still rewarding and affordable. 

In 2022, the Bank launched a rewards program exclusively available for its digital savings products.  The promotion concluded earlier this year, and two newly acquired BPI digital accountholders, Anne Imperial and Anne Guiritan, not only benefited from a convenient and easy-to-manage digital savings account but also won life-changing grand raffle prizes. Imperial drove home a brand-new Kia Stonic Style Edition, while Guiritan won an Avida Vireo Studio condo unit.

“BPI made saving more exciting for me as I was also looking forward to participating in the program and winning prizes. My #SaveUp account inspires me to enjoy life while working hard and saving harder.” ~Ann Collin Imperial, Kia Winner

This year, in celebration of the bank’s 172nd anniversary, BPI also waived the maintaining balance fee for the BPI #SaveUp and #MySaveUp accounts, making saving more affordable and convenient for its digital clients. 

Our vision is to make banking more inclusive, and encourage more and more Filipinos to start the habit of saving. And with all these efforts to provide accessible, relevant, and rewarding banking services to more Filipinos, BPI has already opened more than 1 million digital savings accounts, demonstrating our agility in meeting the ever-evolving needs of customers, and the number continues to grow,’’ said Ruiz.

BPI awards clients who won the #MySaveUpPromo

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