Friday, November 24, 2023

Singapore’s FairPrice Group officially launches award-winning Potato Chips best-seller in Philippine supermarkets

Singapore's FairPrice Group officially launches award-winning Potato Chips best-seller in Philippine supermarkets

FairPrice Group, Singapore’s largest grocery retailer, has officially launched its popular and award-winning range of potato chips in the Philippines.  The range is now available in leading supermarkets in Metro Manila.

FairPrice Potato Chips - the top selling potato chip brand for FairPrice Group in Singapore - are made from 100% fresh potatoes and come in seven flavors including Original, Truffle, Sour Cream, Black Pepper, Hot & Spicy, Cheese, and BBQ.

FairPrice Truffle Chips received the Retail Product of the Year Award at the 2023 Retail Asia Awards. Its premium truffle flavor makes it a great addition to one’s Christmas snack or party spread to share with family and friends during this festive season.

“We’re thrilled to finally be launching FairPrice Potato Chips in the Philippines. Tasty snacks are an important part of any family gathering, and we want Filipinos to enjoy the best of Singapore with their friends and loved ones.  We’re confident that the great flavors that our range of chips offers, such as truffle and black pepper, would make a great addition to any Filipino home this festive season.” ~Grace Cukingnan Chua, Chief Executive, Own Brands Food Solutions, FairPrice Group

In anticipation for consumer demand for healthier snack options, FairPrice will also be launching a range of nuts, including California Pistachios, Baked Almonds and Baked Cashews to Philippines supermarkets in the coming months.

The first wave of FairPrice snacks is available in 70 supermarkets, including SM, WalterMart, Landmark, AllDay, Unimart, South Supermarket, Ever Supermarket, and Sta. Lucia Supermarket.



About FairPrice Group (Singapore)
FairPrice Group was established in 2019 through the formation of four entities comprising NTUC FairPrice, Kopitiam, NTUC Foodfare and NTUC Link, with the purpose of making life better for all and to fulfil a vision of being a leader in everything food. FairPrice Group looks to optimize the resources of all four social enterprises and leverage their respective strengths to put customers first, provide better value for all and to make everything about food easy.

With an extensive network of close to 570 touchpoints, FairPrice Group seeks to provide an integrated array of products and services, from groceries, ready-to-cook, and ready-to-eat offerings, to on-premise meals, food take-aways, and a rewards program that delivers personalized and delightful experiences.

For more information on FairPrice Group, visit

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