Quezon City, Novo Nordisk, and Danish Embassy Unite to Tackle Obesity at Landmark Obesity Summit 2025

With childhood obesity emerging as one of the most serious public health threats in the Philippines, the Quezon City Government and Novo Nordisk, in collaboration with the Royal Danish Embassy in Manila, have officially launched the Obesity Summit 2025—a historic multi-sectoral gathering that mobilizes national and global leaders to treat obesity as a disease and take bold, actionable steps to reverse its alarming rise. 

The summit, held today at the MICE Building in Quezon City Hall, brings together top policymakers, global health experts, educators, private sector leaders, and international partners to debunk myths, highlight medical realities, and develop community-driven strategies to protect the next generation's health.

Quezon City Mayor Joy Belmonte underscored the city’s commitment to health and wellness in her message. 

The Healthy QC Ordinance, a ground-breaking ordinance that establishes a single framework for health promotion in Quezon City, will be launched at the summit.

Recent data from the Expanded National Nutrition Survey (ENNS) and the Global School-Based Student Health Survey (GSHS) highlight the urgency: Filipino school-aged children, particularly boys, have significantly higher rates of overweight and obesity, with cases among Quezon City children aged 0-59 months increasing by 32.36%.

*Healthy collaboration*

Novo Nordisk is a key business sector leader in the fight against obesity, with over a century of scientific experience and pioneering projects such as Cities for Better Health.

“At Novo Nordisk, we bring our global expertise and innovative solutions to help cities design healthier, more sustainable communities. Through initiatives like Cities for Better Health, we work hand-in-hand with governments and partners to empower families, educate communities, and expand access to prevention, early intervention, and treatment. The challenge is bigger than any single institution — but together, we can change the trajectory of obesity in the Philippines. Our shared goal is simple: healthier cities, healthier families, healthier futures.” ~Wei Sun, General Manager of Novo Nordisk Philippines

Ambassador Franz-Michael Mellbin of the Royal Danish Embassy highlighted the importance of international cooperation. 

“Obesity is a shared challenge that transcends borders. Through partnerships like this summit, we unite governments, international organizations, and the private sector to create environments where the healthy choice becomes the easy choice.” ~Ambassador Franz-Michael Mellbin of the Royal Danish Embassy

The Obesity Summit 2025 advocates for a society-wide strategy, encouraging families, schools, healthcare professionals, corporations, and legislators to work together.  The summit's main focus is the incorporation of obesity education into the national curriculum to assist children develop healthy habits at a young age.  By combining medical knowledge with preventive actions, the summit goes beyond treatment to address the underlying causes of obesity.

Novo Nordisk and MedGrocer partner to advance obesity care in PH

Photo shows (L-R): Geraldine Perez, Market Access & Business Development Director of Novo Nordisk Philippines, Wei Sun, general manager of Novo Nordisk Philippines, Germaine Kaw, Co-CEO & Co-Founder of MedGrocer, and Raphael Santos, wellness lead of MedGrocer.

Novo Nordisk and MedGrocer have partnered for the launch of ForwardMG by MedGrocer, the Philippines’ first cardiometabolic-focused ePharmacy designed to support people living with obesity and other chronic diseases. By combining Novo Nordisk’s scientific leadership with MedGrocer’s digital healthcare expertise, the collaboration aims to make quality care more accessible, less intimidating, and patient-centered. ForwardMG provides a complete care ecosystem—including access to doctors, medicines, nutritionists, and mental health support—in one integrated platform. MedGrocer’s digitally-enabled healthcare solutions already serve over one million Filipinos each year, and this partnership further strengthens its vision to redefine chronic disease management in the country. This initiative also forms part of Novo Nordisk’s Truth About Weight (TAW) campaign, which raises awareness, combats stigma, and promotes informed, science-based approaches to obesity care. 

*Partnered with Novo Nordisk to raise awareness and end the stigma around obesity.

About Novo Nordisk

Novo Nordisk is a leading global healthcare company founded in 1923 and headquartered in Denmark and has been existing in the Philippines for more than 25 years. Our purpose is to drive change in defeating serious chronic diseases built upon our heritage in diabetes. We do so by pioneering scientific breakthroughs, expanding access to our medicines, and working to prevent and ultimately cure disease. Novo Nordisk employs about 76,300 people in 80 countries and markets its products in around 170 countries. For more information, visit Novo Nordisk Philippines, Facebook, Instagram, X, LinkedIn and YouTube.

About MedGrocer

MedGrocer's digitally-enabled corporate healthcare solutions and patient programs empower our customers to get their medicines, vaccines, and teleconsultations conveniently, cost-effectively, and intelligently. Every year, we serve over one million Filipinos either directly or through partnerships with employers and pharmaceutical companies.

Fact vs. Myth: What Every Filipino Parent Needs to Know About Obesity

According to a recent study by the Food and Nutrition Research Institute (FNRI), four out of every ten Filipino individuals is obese.  This trend points to major shifts in health practices. Similarly, children and adolescents face issues as lifestyle changes, increased consumption of processed foods, and decreased physical exercise raise potential health concerns. Obesity is sometimes overshadowed by other health concerns, despite the fact that it is a primary cause of a wide range of serious chronic diseases, including type 2 diabetes, hypertension, heart disease, stroke, and certain types of cancer.

In many Filipino households, a chubby child is regarded as indication of good parenting. “Ang cute-cute naman ng anak mo!” is a popular complement mothers and fathers receive when their child is on the heavy side.  For years, being "on the round side" meant being healthy, well-fed, and adorable.

However, while the aim is frequently innocent, this long-held cultural idea can be deceptive—and even deadly.  Experts now warn that early childhood obesity can lead to major health problems later in life, such as diabetes, high blood pressure, and emotional issues including low self-esteem.

It is time to shift the conversation.  Obesity is more than just a physical size; it is a chronic condition.  And for Filipino parents, knowing the truth about weight is the first step in raising healthier and happier children.

As one of the frontrunners in addressing obesity as a disease, Novo Nordisk Philippines is leading the charge through its Truth About Weight campaign—empowering Filipinos with facts, empathy, and science-backed solutions.

Myth: “Obesity is just about overeating and laziness.”

Fact: Obesity is a chronic disease influenced by multiple factors—genetics, hormones, environment, even stress. Children may develop obesity even with regular meals and playtime if other underlying factors are present.

“We should strive to shift our perspective on obesity, recognizing it as a complex health issue rather than solely a lifestyle choice. It's a disease that deserves the same understanding and treatment as any other disease.” ~Dr. Cyrus Pasamba, Senior Medical Manager of Novo Nordisk Philippines

Myth: “Kids will outgrow their baby fat.”

Fact: While some children naturally slim down as they grow, others may continue gaining weight due to metabolic or genetic predispositions. Early intervention is key.

Tip for Parents: Watch for signs of weight-related health issues like sleep apnea, low self-esteem, or fatigue. Consult a pediatrician if you're concerned.

Myth: “Shaming or scolding a child will ‘motivate’ them to lose weight.”

Fact: Negative body image and shame can lead to emotional eating, anxiety, and long-term mental health issues. Supportive, loving guidance is far more effective than criticism.

Parenting Tip: Focus on healthy habits, not numbers on the scale. Make it a family goal to eat better and move more—together.

Myth: “There’s no medical treatment for obesity—it’s all diet and exercise.”

Fact: While healthy lifestyle habits are important, medical support may also be necessary. Treatments can include personalized nutrition plans, behavioral therapy, and in some cases, medication.

“Science has given us new tools to manage obesity more effectively. With proper medical support, many patients see real, lasting results.” ~Dr. Cyrus Pasamba, Senior Medical Manager of Novo Nordisk Philippines

Why It Matters

The earlier parents understand obesity as a disease, the sooner they may take compassionate and effective action—free of shame and blame. This means better outcomes for entire families, not just children who struggle with their weight.

Novo Nordisk's Truth About Weight campaign strives to address misinformation and the stigma associated with obesity. The Truth About Weight website is at the heart of this campaign, acting as a comprehensive resource hub. It provides scientific insights into the nature of weight and obesity, a free weight health risk assessment, educational tools, inspirational stories to improve understanding, and resources to assist people seek professional treatment.

“Obesity is one of the most misunderstood and undertreated health challenges we face today. It is not merely a lifestyle choice, it is a pressing serious chronic disease. Through the Truth About Weight campaign, we seek to empower Filipinos with accurate information and helpful resources to help them understand obesity as a disease and encourage them to access the care they need.” ~Wei Sun, General Manager of Novo Nordisk Philippines

This article is part of a partnership with Novo Nordisk Philippines to raise awareness and end the stigma around obesity. Always consult your doctor or a qualified healthcare professional for proper diagnosis and treatment options. Visit the Truth About Weight website (https://www.truthaboutweight.ph/) to explore resources, tools, and real stories of Filipinos navigating obesity with courage and compassion.

The silence surrounding obesity must end. It is a disease that we must treat with urgency and  seriousness.

Novo Nordisk Highlights 25 Years of Obesity Research, launches ‘Truth About Weight’ Campaign in the Philippines

According to a recent research by the Food and Nutrition Research Institute (FNRI), four out of every ten Filipino adults are obese.  This trend indicates significant shifts in health patterns.  Similarly, children and adolescents confront challenges as lifestyle changes, greater consumption of processed foods, and decreased physical activity lead to future health concerns.  Obesity is often overshadowed by other health issues, despite the fact that it is a major cause of a variety of significant chronic diseases such as type 2 diabetes, hypertension, heart disease, stroke, and some types of cancer.

Recognizing the importance of this public health issue, Novo Nordisk is pleased to start its 'Truth About Weight' campaign in the Philippines - a global program leading the fight against obesity through awareness, education, and advocacy. With 25 years of committed research in obesity treatment worldwide and a dedication to improve patient outcomes, Novo Nordisk strives to shift the obesity narrative from one of stigma to one of support and understanding.

“Obesity is one of the most misunderstood and undertreated health challenges we face today. It is  not merely a lifestyle choice, it is a pressing serious chronic disease. Through the Truth About Weight campaign, we seek to empower Filipinos with accurate information and helpful resources to help them understand obesity  as a disease and encourage them to access the care they need.” ~Wei Sun, General  Manager of Novo Nordisk Philippines

Obesity is a Disease

The Truth About Weight campaign's central message is that obesity is a chronic, complicated disease influenced by genetics, environmental conditions, hormones, and psychological factors, not simply poor lifestyle choices.

"Unfortunately, weight stigma and misinformation are deeply ingrained in our society. Individuals affected by  obesity often face shame and judgment, not only externally but also within healthcare  environments. This stigma can prevent them from seeking the treatment they deserve.” ~Dr. Ma. Corazon del Mundo, psychiatrist and  diplomate member of Philippine Psychiatric Association (PPA)

The Truth About Weight initiative aims to address misinformation and stigma around obesity.  The Truth About Weight website is at the heart of this endeavor, serving as a comprehensive resource hub.  It provides scientific insights into the nature of weight and obesity, a free weight health risk assessment, educational tools, inspiring tales to foster understanding, and resources to assist people seek professional treatment.

Novo Nordisk encourages all Filipinos to actively participate in their health by visiting the Truth About  Weight website. This website not only offers a free health risk assessment, but it also gives reliable, scientific information regarding obesity.  Filipinos are encouraged to share campaign findings with family and friends, as well as visit healthcare specialists if they have weight-related concerns.

“The silence surrounding obesity must end. It is a disease that we must treat with urgency and  seriousness. The Truth About Weight campaign is more than an awareness  initiative; it is a movement toward change, dignity, and improved health for every Filipino.” ~Ms. Wei Sun, Novo Nordisk Philippines General Manager

For more information about the Truth About Weight campaign and to access valuable resources,  visit Truth About Weight website. 

Novo Nordisk is a leading global healthcare company founded in 1923 and headquartered in Denmark and has been existing in the Philippines for more than 25 years. Our purpose is to drive change in defeating serious chronic diseases built upon our heritage in diabetes. We do so by pioneering scientific breakthroughs, expanding access to our medicines, and working to prevent and ultimately cure disease. Novo Nordisk employs about 76,300 people in 80 countries and markets its products in around 170 countries. For more information, visit Novo Nordisk Philippines, Facebook, Instagram, X, LinkedIn and YouTube.