As rising costs force Filipinos to be more deliberate about where they spend, so are skincare choices—with consumers looking for products they can rely on to support their skin health over time. Rather than a cosmetic luxury, skincare is now regarded as a necessity for personal wellness.
However, navigating physical retail aisles and online platforms can be difficult because buyers must deal with competing claims, complex scientific jargon, and a constant influx of new ingredients.
This demand for clarity and science-backed solutions drove the 8th annual National Healthy Skin Mission at SM Makati, which was organized by skincare brand Cetaphil in collaboration with premier retailer Watsons and SM Beauty under the theme "Healthy Skin Deserves No Compromise". The initiative gives consumers direct access to clinically tested products designed to address specific skin needs.
“We see firsthand how the skincare landscape is evolving. Today’s shoppers aren't looking for quick fixes or trend-driven routines anymore. As the country's leading destination for health and wellness, we are proud to be the trusted bridge that connects shoppers directly to clinically proven, dermatologist-recommended solutions like Cetaphil.” ~Pat Muyco, Group Senior Category Manager for Watsons
The event was made even more inspiring by insights from skincare and industry experts, who shared important reminders about understanding our skin, proper skincare, and why sensitive skin requires special care. We also heard from Anne Curtis, who discussed her own skincare journey and experience with Cetaphil.
“We are committed to helping more Filipinos achieve healthy skin by changing how they choose clinically proven skin care. As a sensitive skin expert and category leader, Cetaphil brings skin science and dermatological expertise through products that consistently work to add more value to consumers’ health and wellness journey.” ~Mark Sarmiento, Business Unit Head for Cetaphil
Don’t compromise your skin health with quick fixes
Making intentional skincare choices has become especially important for Cetaphil Brand Ambassador Anne Curtis as her skin adapts to the demands of a busy lifestyle, from long days on set and frequent makeup application to changing environments.
“There’s so much going on online, so it’s important to know that the brand you’re using is something you can trust because it is certified by experts. Don’t compromise your skin health with quick fixes or following trends. You deserve to take care of your own skin, but it’s also important to educate yourself about what’s available.” ~Anne Curtis, Cetaphil Brand Ambassador
Dr. Chesca Quinio-Calayag also adds that having healthy skin isn't about doing the longest routine or chasing every new ingredient that comes out.
“It’s more about choosing products that are proven to work, gentle enough to protect your skin barrier, and effective enough that you don't have to keep replacing products that disappoint you.” ~Dr. Chesca Quinio-Calayag
Meanwhile, Dr. Sella Umali-Adasa reminded consumers to stop consuming products that leave adverse reactions.
“Healthy skin shouldn't come at the expense of irritation. If your skincare constantly leaves your skin feeling tight, stinging, or uncomfortable, that's not something you should simply accept as normal.” ~Dr. Sella Umali-Adasa
The mission also emphasizes the importance of understanding that healthy skin is not always perfect. According to Abe Mationg, Head of Marketing for Cetaphil, consumers should feel empowered to make choices based on their skin’s needs.
“It’s mainly about making informed choices and listening to experts. All of us are different, so our skin isn’t perfect all the time. Sometimes you wake up feeling differently about your skin. But what’s important is to be gentle with yourself and have the right skincare for your skin type.” ~Abe Mationg, Head of Marketing for Cetaphil
The National Healthy Skin Mission at SM Makati is open to the public until August 31, and includes interactive installations, dermatologist consultations, and science-based skincare guidance.
Learn more about dermatologist-certified care by following Cetaphil PH on Instagram and Facebook. Cetaphil products are available nationwide at Watsons and SM Beauty stores, or online via Watsons Online.
