Tanduay Brands International, the makers of the world's #1 rum, has teamed up with renowned tiki cocktail expert Daniel "Doc" Parks, a 2017 San Francisco Chronicle "Bar Star," in an innovative partnership that combines the unique flair of Tiki culture and the rich history of Filipino rum. This collaboration honors the merging of cultures and customs through the publication of a cocktail book that highlights Tanduay Rum's versatility as well as Parks' creative concoctions.
Parks has always been captivated by Polynesian pop culture and its artifacts. His love for tiki culture started when he was a teenager in San Diego.
"I'd find things like barkcloth Hawaiian shirts and vintage exotic records... all kinds of memorabilia from the early days of the Polynesian pop movement in America, Tanduay was really dynamic. It plays well on its own and with other spirits and flavor profiles. So it was really easy to work with their entire line. A tiki bar's magic isn't just about the drinks; it's also about escapism, which is why the atmosphere is so important." ~Daniel "Doc" Parks, a celebrated tiki cocktail specialist and 2017 San Francisco Chronicle “Bar Star”
The alliance between Tanduay, a brand with a century-long history, and the collaboration were initiated in 2016 and have since blossomed into an exciting partnership. The culmination of their partnership, a 2023 national pop-up tour, promoted tiki culture with activities that emphasized Tanduay's rum's blendability with the lively cocktail selections offered by tiki bars.
Tanduay Rum's adaptability is praised by Parks, as it was instrumental in the creation of the cocktail book. demonstrating how simple it is to incorporate Tanduay Rum into both traditional and innovative tiki drinks.
Parks' ingenuity and profound knowledge of tiki culture will be showcased in her soon-to-be cocktail book, which will include a variety of aesthetically pleasing and flavorful recipes. Highlights include the Chee Pono, a savory dish that displays Parks' inventive range of mixology abilities, and the Kape Mahika, a coffee cocktail that goes well with Tanduay.
In addition to cocktails, Parks is a connoisseur of tiki culture and emphasizes the value of ambience, music, and community in establishing a true tiki bar experience. Elucidating on the deeper aspects of tiki culture.
Parks sees tiki culture as having a bright future, and he has big plans for it, including an encore tour and the building of a new bar. In an effort to spread some of this distinctive American cocktail culture to other countries, he is also eager to introduce tiki culture to the Philippines.
Parks is a visionary who connects cultures with his passion of tiki; he is more than just a mixologist or businessman. His partnership with Tanduay serves to both underscore the allure of Filipino rum on a worldwide scale and reinforce his standing as a key player in the tiki culture industry.
Additionally, it should be noted that Filipinos were instrumental in creating the thriving tiki culture in America, especially through their work as bartenders at prominent venues like Don the Beachcomber. Under the direction of icons such as Ray Buhen, Filipino mixologists contributed their mastery in creating tropical concoctions, which were so popular that both celebrities and regular customers took an interest in them. Filipinos remained key players in this exotic culinary and cocktail movement, leaving an enduring impression on American drinking culture, even as tiki bars flourished in the mid-20th century. Buhen himself is said to have inspired the cherished character Yoda and the famous Mos Eisley Cantina in "Star Wars."
Conversely, Tanduay produces its renowned rums in the Philippines using premium sugarcane that is gathered from the island nation's sugarlandia. These crops yield Grade A molasses, which is processed, fermented, and finally distilled to create a clear liquid gold.
The company uses a huge assortment of oak barrels to age its rums, which is an essential step that brings out the flavor and complexity of the finished product. The tropical environment of the Philippines, which is essential in enhancing the qualities of the rums, intensifies this change even more.
Tanduay is celebrating its 170th anniversary this year, an important milestone that highlights the company's dedication to growing internationally. China, the United States, Singapore, Qatar, the United Arab Emirates, France, Germany, Belgium, the Netherlands, Luxembourg, the United Kingdom, Austria, Poland, Georgia, Armenia, the Czech Republic, Costa Rica, Canada, New Zealand, Ukraine, and Taiwan are just a few of the nations that currently enjoy Tanduay's rums, demonstrating the brand's expanding global reach.
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