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| The café’s modern interior design takes on an open space concept, with arches featured prominently in its architecture. |
The Jollibee Group hits another global milestone as The Coffee Bean & Tea Leaf® Malaysia opens its 150th café in its latest location in Sierra Fresco, Puchong, Malaysia. Located in the prime economic hub of Selangor, Malaysia, the Jollibee Group-owned brand is going full steam ahead on its commitment to bringing the best of coffee and tea from around the world.
The Coffee Bean & Tea Leaf® Malaysia launched its first café in Kuala Lumpur’s KL Plaza in 1997 and has steadily expanded its presence in the country since. The brand’s success underscores its steadfast focus on serving authentic, diverse flavors of coffees and teas from different parts of the globe–using only ingredients of the highest quality–and elevating the customer experience through constant innovation.
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| The Coffee Bean & Tea Leaf® Malaysia opened its 150th café in its new location in Sierra Fresco, Puchong, Malaysia. The Jollibee Group-owned coffee and tea brand is committed to bringing the world’s authentic flavors to Malaysians across the country. |
Ernesto Tanmantiong, President and CEO of Jollibee Group, said this is a milestone moment for the brand and is a testament to the brand’s commitment to innovation and growth:
“The opening of our 150th café in Malaysia, which adds to the brand’s expanding footprint of over 1000 cafés across 20+ countries globally, signifies Jollibee Group’s commitment to the accelerated growth of The Coffee Bean & Tea Leaf® brand. Malaysia is home to the brand’s third-largest café network in Asia, and with the support of its people, customers, and the Malaysian community, we hope to bring the authentic coffee and tea experience to even more places in the country.” ~Ernesto Tanmantiong, President and CEO of Jollibee Group
The new café features a spacious floor area of 2,800 square feet which houses a large seating area, including a community table for eight, that can accommodate up to 110 customers and visitors. The café’s contemporary interiors boast an open space concept, with arches featured prominently. A nod to the brand’s roots, South Californian motifs adorn the new café, while sunshine-like lighting evokes a warm and inviting ambiance.
“This is an exciting time in our growth story as we build on our strong legacy to become a modern global coffee & tea house that allows people to see the world in new ways through new flavors and experiences. Asia remains a focus for our expansion where we continue to see strong demand for specialty coffee and tea.” ~John in de Braekt, CEO of The Coffee Bean & Tea Leaf® Brand
While innovation remains a key focus for the brand, The Coffee Bean & Tea Leaf® Malaysia plans to further enhance customer accessibility by expanding its drive-thru services. Through this, the brand aims to provide a better on-the-go experience for more customers.
Mohamed Amar Shah, Managing Director of The Coffee Bean & Tea Leaf® Malaysia shared: “Ever since we made Malaysia our home with its first The Coffee Bean & Tea Leaf® café back in 1997, we have continued to uphold our commitment to delivering a unique experience in every cup or on every plate. In turn, we are grateful to have our passion reciprocated by Malaysians, who continue to support us in making our cafés a space of community.”
The Coffee Bean & Tea Leaf® Brand’s expansion forms part of the Jollibee Group’s vision to be one of the top five restaurant companies in the world. To learn more about The Coffee Bean & Tea Leaf® Malaysia, visit www.coffeebean.com.my. To learn more about Jollibee Group, visit www.jollibeegroup.com.
About Jollibee Group
Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 16 brands with over 6,500 stores across 34 countries including the Philippines, United States, Canada, the People's Republic of China, United Kingdom, Vietnam, United Arab Emirates, and Australia.
The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand.
The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 90% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. It also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.
The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).
The Jollibee Group was named the Philippines' most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. The company is also a two-time recipient of Gallup’s Exceptional Workplace Award, making it the only Philippine-based company to receive the distinction.
To learn more about Jollibee Group, visit www.jollibeegroup.com
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