New PMA President Pushes for Web 3.0 Education, Opening Membership to Filipinos Abroad

Maeyeth C. Cadungog of Hocheng Philippines, 2022 PMA President & Sy Bryan D. Lato of 360 Next Creative Solutions, 2023 PMA President

Sy Bryan D. Lato, the newly elected president of the Philippine Marketing Association (PMA), will push for initiatives and collaborations that will increase Filipino marketers' knowledge of how Web3 technology can be used in marketing.

 

“When the economy opened last year, we saw the physical and digital worlds intersect. People who returned to work endured heavy traffic and still attended online meetings at home. The challenge for Filipino marketers is to be able to help institutions and businesses communicate their message to very preoccupied consumers. Reaching this market is another challenge that Filipino marketers face. The PMA would like to help them tap into this demographic by showing them how they can effectively apply Web3 technology to marketing their business. I want the PMA to be a platform for intellectual and marketing discourse. By opening its membership to Filipino marketers abroad, we are making them a part of the discussion. We could exchange data, executions, and best practices. They could gain insights about the Philippine market and, in turn, share their own ideas with Filipino marketers in the country. This is the best time for you to join the organization, share your ideas, and network.” ~Sy Bryan D. Lato, Newly-elected Philippine Marketing Association (PMA) President

 

Newly-elected Philippine Marketing Association (PMA) President Sy Bryan D. Lato

Marketing to Gen Z and Millennials

 

Lato mentioned that the market is now dominated by millennials and Generation Z members. He claimed that the latter are internet natives because they were born in the decade prior to its widespread use.

 

The organization has selected "Level-Up Metaverse Marketing" as its theme for the year 2023. According to Lato, it was inspired by Dr. Donald L. Lim, the lead convenor of the most recent Philippine Blockchain Week and former PMA President. Web3 and the Metaverse's benefits and advancements were the focus of the nine-day event.

 

Welcoming Filipino Marketers Abroad to the PMA

 

Lato shared that one of the organization's major initiatives this year is allowing foreign Filipino marketers to join the PMA. This is in addition to promoting the Web3 and Metaverse.

 

By the end of the first quarter of this year, PMA membership will be available to Filipinos living abroad.

 

Additionally, Lato urged marketing professionals in the nation who have not yet joined the PMA to do so.

 

Something New for the National Conference and Agora Awards

 

Lato revealed that they would host a National Marketing Conference in July with guest speakers from both domestic and international marketing organizations. They would also have a track just for marketers of micro, small, and medium-sized businesses (MSMEs) who want to get a head start on Metaverse Marketing.

The Agora Awards, the most prestigious award for professional Filipino marketers, will also be revamped this year. Lato stated that they would soon announce the new awards rules.

 

2023 PMA Officers and Board Members

 

Lato is joined by Mark Vincent C. Co of Fair N Square Emporium as Executive Vice President; Charisse P. Diaz of Artisano Studio as Vice President and Director for Membership and Fellowship; John Alexis C. Revilla of United Neon Media Group as Treasurer and Director of Agora Awards; and Lady Christifanie M. Dapat of Adventist Medical Center Manila and Manila Adventist College as Board Secretary.

69th Anniversary of the Philippine Marketing Association and Induction of the Board of Officers and Directors at the Sheraton Manila Hotel

The PMA Board of Directors include Jerry C. Yao of TMSPH Trainings and Consultancy Services (Chapters/Regional Membership); Dr. Jennifer T. Ramos of St Bonaventure Right&Left Brain Solutions, Inc (Continuing Education); Mary Ann A. Cortez of Strategic Consumer & Media Incites (Research); Michelle D. Ballesteros of Exlink Management & Marketing Services  (Government and Consumer Affairs); Lea Therese Lucresia C. Chua of University of Perpetual Help System Dalta (National Marketing Conference); Kevin Edward L. Culla of Cocogen Insurance, Inc. (Director for Ways and Means); Kathy P. Mercado of Newport World Resorts(General Membership Meeting); Dr. Christina R. Corpuz of National University (Youth and Academe); Nestor T. Layderos of Zoe Broadcasting Network, Inc.(Corporate Communications); Mitchelle D. Viray (Membership - International); and Maeyeth Cadungog of Hocheng Phils., Inc.  (Immediate Past President/International Affairs).