The barkada is growing. Greenwich—the number one pizza and pasta chain in the country—is teaming up with Blacklist International Mobile Legends team (#BlacklistMLBB) to bring an awesome bonding experience.
Entering the booming and competitive world of online gaming also known as esports, the partnership highlights how the two brands champion bonding and creating connections in every possible way, targeting over 43 million active gamers in the Philippines.
“Greenwich has always been a brand that champions the passions of the Filipino youth. And today, that includes gaming. With #BlacklistMLBB as the newest addition to our family, they best represent how we embrace all kinds of barkadahan. Together, we can’t wait to step up the pizza and pasta game in the Philippines by providing them with our best-tasting products, as they journey into their competitions with their winning gameplay. From day one, we have stayed true with our mission to strengthen the spirit of barkadahan over our great-tasting pizzas and pastas.” ~Ali De Torres, Greenwich’s Head of Marketing
This Southeast Asian esports organization under Tier One Entertainment includes Coach BON CHAN, Ohmyv33nus, Wise, Hadji, Oheb, Edward, DEX STAR, Master The Basics, Eson, and Kevier.
“For us, it’s always a treat whenever a household brand recognizes the power of esports and how it can now resonate with mainstream audiences. Greenwich is definitely one of those brands and we’re excited for this partnership to bring new things to the table for our fans.” ~Tryke Gutierrez, Blacklist International CEO and Co-Owner
Greenwich’s story began in 1971 as a small, family-owned store selling a selection of pizzas at the then Greenhills Commercial Center. As the brand’s pizzas grew in popularity, Jollibee Foods Corporation (JFC) took notice. In 1994, JFC acquired majority shares in Greenwich, infusing what was a family business with industry-leading competitiveness. New pizza variants and a variety of products were introduced through the years, creating a reputation for Greenwich as a maker of mouthwatering pizzas and pastas for the Filipino “barkada.” Today, Greenwich is the country’s biggest pizza and pasta chain with over 270 stores and counting, and home of the best-selling Hawaiian Overload®, All-in Overload®, and Lasagna Supreme®.
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