Herbalife Partners with HyveSports & Women’s Fitness Asia to Make Fitness More Accessible Across the Philippines

Herbalife, a leading health and wellness company, community, and platform, has announced a year-long partnership with HyveSports and Women's Fitness Asia to power some of the country's largest running and fitness events in 2026.

The relationship demonstrates Herbalife's commitment to supporting everyday fitness groups, where many Filipinos begin their active lifestyles, while also expanding its presence at large-scale, community-driven events around the country.

Kinki Lau, General Manager of Herbalife Philippines, stated that the relationship shows a common goal of making wellness more accessible and sustainable.

“We see more people looking for ways to stay active, but consistency is often the challenge. Through this partnership, we aim to support communities across the country by making fitness more accessible, engaging and be part of everyday life. By connecting with people through large-scale events like this, we can help inspire consistency and empower more individuals to stay active over the long term.” ~Kinki Lau, General Manager of Herbalife Philippines

Julius Em, CEO of HyveSports and Justine Cordero-Em, Founder of Women’s Fitness Asia Philippines, echoed this, emphasizing the partnership’s role in creating more inclusive and engaging fitness experiences.

“At HyveSports, our goal has always been to get more people moving in a way that feels fun and inclusive. With Herbalife, we can take that even further by supporting Filipinos not just during events, but throughout their fitness journey. Together, we’re making it easier for more communities to stay active.” ~Julius Em, CEO of HyveSports and Justine Cordero-Em, Founder of Women’s Fitness Asia Philippines

The agreement was officially revealed at The Music Run Manila 2026, which returns to Filinvest City Events Grounds in Alabang. More than 4,000 runners will participate in the 5K and 10K events, which blend music, movement, and entertainment via DJ-powered racing zones and a post-run festival experience.

As part of the event experience, Herbalife set up an on-site refreshment and hydration nutrition and recovery booth, where thousands of attendees could sample products, shakes, and engage in wellness activities.

Building on the momentum, Herbalife will continue to support a series of major mass participation events organized by HyveSports through 2026, including ColorFest Carnival Run, Electric Night Run, Trifactor & Amazon for Triathlon & Duathlon races, and other large-scale fitness experiences expected to attract tens of thousands of participants across the country.

Herbalife hopes that by hosting these activities, more Filipinos will be able to stay active and develop habits that would benefit their daily lives.