MR.DIY kicks off 2026 with newest “Gusto Mong Buhay, i-MR.DIY” Campaign

“Gusto Mong Buhay, i-MR.DIY” shows the everyday realities and aspirations of Filipino families to live the life they want | Screengrab from MR.DIY Philippines

Leading home improvement shop MR.DIY Philippines has officially launched its latest brand thematic campaign, "Gusto Mong Buhay, i-MR.DIY!" 

The campaign, which is centered on the main concept of home and life development and attaining one's goals, contrasts the value-for-money, everyday ease of MR.DIY with the daily realities of Filipino families. 

The campaign comes at a time when Filipino households continue to emphasize necessary spending and cautious budgeting, emphasizing how the home remains central to everyday decisions and family life. 

"Gusto Mong Buhay, i-MR.DIY" emerges from this genuine, grounded knowledge — not as a faraway ambition, but as a mirror of everyday reality.

“We see Filipinos choosing to fix instead of replace, organize instead of discard, and improve little by little. Gusto Mong Buhay, i-MR.DIY’ is about empowering those everyday choices — making practical solutions, accessible, and easy for every Filipino household to live the life they want.” ~Ms. Coleen Ducusin, Chief Marketing Officer of MR.DIY Philippines

“Gusto Mong Buhay, i-MR.DIY” captures the optimism and quiet ambition of a mother for her family | Screengrab from MR.DIY Philippines

With a continuously growing store network and over 18,000 products across household and kitchen essentials, hardware, electrical, school and office supplies, accessories, and many more — the campaign positions MR.DIY not just as a store, but as an everyday ally. 

“At MR.DIY, we want to grow with our customers, and be the practical partner of Filipino families and a progressive brand that reflects the aspirations of modern consumers. From their everyday needs to long-term dreams, MR.DIY helps make the life they want within reach.” ~Ms. Roselle Andaya, Chief Executive Officer of MR.DIY Philippines

“PanDIY,” MR.DIY’s Official Mascot, makes an appearance in the “Gusto Mong Buhay, i-MR.DIY” video | Screengrab from MR.DIY Philippines

To watch the Gusto Mong Buhay, i-MR.DIY! Official Video visit www.mrdiy.com/ph and follow MR.DIY Philippines on Facebook, Instagram, Youtube and TikTok.