WalterMart eyes UNLI-Fresh expansion with Mayani, rolls out Palengke Day

Shoppers flock the UNLI-Fresh grocery pavilion of WalterMart and MAYANI as they fill their shopping bags with freshly-harvest produce for only P399

Through its various shopping formats in 2023, particularly its flagship innovation UNLI-Fresh 399 with the rapidly expanding agri-fisheries company MAYANI, supermarket chain leader WalterMart is increasing its shopper relevance and expanding its community reach.

By announcing its provincial and Metro Manila caravans for the first quarter of this year, WalterMart has already institutionalized this anticipated weekend shopping bonanza, which now moves metric tons of harvest per day, with a retail network of 45 stores across the entire Luzon: February will see Cavite, Batangas, and Bulacan, and March will see Pampanga, Nueva Ecija, Muntinlupa, and the Calabarzon region.

The first-ever "Palengke Day" will be held in WalterMart Muntinlupa from February 17 to 19, aiming to modernize the concept of "bagsakan" and give even nearby "palengke" vendors access to freshly sourced everyday local products like onions and eggs, two of the most in-demand staples currently due to supply issues.

“We will provide value to our customers and to our community through: FRESH – commodities of utmost quality, reasonably priced, sourced from our local farmers and cooperatives with our alagang WM personalized service; SAVINGS – everyday savings with competitively-priced merchandise and options for private labels and house brands; and CONVENIENCE – provide complete assortment in a clean, safe, and comfortable one-stop shop with fast transactions both offline and online. Sharing the same vision with MAYANI, we always aim to bring good value products to our customers and provide a better life to our partner farmers.” ~Rose Caalam, General Manager of WalterMart Supermarket

Tracing its beginnings as a small community supermarket in 1992, WalterMart now boasts of over 20,000 competitively-priced items and key consumer-oriented milestones including the mounting of Palengke Fresh with MAYANI during the height of the lockdown, its 5S Safe Shopping Program, and its CallMeWally same-delivery grocery delivery service – all under the aegis of its service campaign of “More to Love at WalterMart.”

“We will continue to innovate our joint offerings with WalterMart while being steadfast in our mission-first approach of strengthening those institutional market linkages for our smallholder growers and producers. Agriculture is a foundational and priority sector for the country, and we are optimistic that with the ecosystem of partners we developed over the years, MAYANI can drive more value for shoppers while creating positive social good across our agri-value chain.” ~Robert Esquillo, Partnerships Manager of MAYANI