Ana Aboitiz Delgado has been appointed as the new Chairman of the Board of the thrift bank subsidiary of Union Bank of the Philippines (UnionBank), according to City Savings Bank (CitySavings).
Delgado is UnionBank's Senior Executive Vice President, Chief Digital Channels Officer, and Chief Customer Experience Officer simultaneously. Delgado was the driving force behind UnionBank's transformation and redesign of its branches to the Ark, which improved the customer experience in physical premises, and he made significant progress in expanding the digital customer base of UnionBank through its UB Online mobile app. In addition, she was instrumental in negotiating the landmark acquisition between UnionBank and Citibank N.A.
Lorenzo T. Ocampo was named Vice Chairman and CEO of CitySavings alongside Delgado, and Manuel G. Santiago Jr. was named President and Chief Operating Officer of the thrift bank.
Henry R. Aguda, the former CitySavings Chairman and Chief Technology and Operations Officer and Chief Transformation Officer of UnionBank, succeeds Ramon Vicente De Vera as President and Chief Executive Officer of UnionDigital. De Vera will be in charge of the Bank's new market expansion role.
“These leadership appointments are key to taking both CitySavings and UnionDigital to the next level of digitally-driven growth and scale, towards our aspiration to be a Great Retail Bank.” ~Edwin R. Bautista, UnionBank President and CEO
As UnionBank's Chief Technology and Transformation Officer, Aguda was a key player in the pioneering digital transformation. By utilizing data science credit-scoring and acquisition models, CitySavings accelerated the approval of teacher and motorcycle loans during his tenure as Chairman, expanding its reach into mass and underserved markets.
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