MILO and FC Barcelona embark on a four-year partnership

"MILO believes that so many children here in the country can greatly benefit from getting into sports. It's time for Filipino talent to take on the world stage. We want this to be a meaningful endeavor—one that builds dreams, makes them a reality and shares the journey to the next generation of champions on and off the pitch," said by Robbie De Vera, Sports Marketing Executive of MILO Philippines. 

MANILA, Philippines, 16 August 2017 - Two global sports icons, MILO and FC Barcelona, embark on a four-year partnership aimed at enhancing the quality of life of children through a more healthy and active lifestyle. The purpose-driven partnership brings together MILO and FC Barcelona's shared belief of youth development through sports and the values learned from them. This year, MILO Philippines launches the Road to Barcelona — a selection camp that will scout for the next football champions and give them a once-in-a-lifetime experience training in Camp Nou, the home stadium of FC Barcelona. 

This year, MILO Philippines will be sending a team of 10 kids to participate in an international training camp to be held in Camp Nou, FC Barcelona's home stadium. More than the skill level, the players will also be chosen according to the MILO and FC Barcelona values they exemplify. The selection criteria put importance on the right mix of values (60%) and skill (40%) exhibited by these young athletes through the sport. FC Barcelona prides itself with five principal values that are aligned with the spirit of MILO's brand essence of nourishing ambitions—humility, effort, ambition, respect, and teamwork.

During the local selection, camp happening on September 2 to 3 at the McKinley Hill Stadium in Taguig City. a pool of invited participants from different football communities in and around Metro Manila wilt undergo extensive training to be included in the official shortlist. Two deserving members of the team will be granted an all-expense paid trip in recognition of the skills and values they espouse. While MtLO and FC Barcelona will be granting the two kids an opportunity they would otherwise never have imagined—to train with international pros for one of the world's most prestigious sports organizations, the remaining eight will be chosen based on the local camp ranking system. 

By linking with FC Barcelona, MILO Philippines looks to help build the dreams of kids by providing them access to world-class coaching and venues and inspiring them to be physically active and healthy through sports. The global partnership was first announced in November 2016 and MILO has since become the official cocoa malt beverage of FC Barcelona. With the integration of FC Barcelona, MILO Philippines will continue to grow and support its grassroots sports programs while leveraging on the culture and values unique to the club. 

"We are proud and honored to have one of the biggest football clubs in the world share in our commitment to build champions through sports. It is our hope that this values-driven partnership helps build kids' dreams and realize them through the Road to Barcelona program. We're inviting the passionate local sports community to be a part of this four-year journey with FC Barcelona," said Willy de Ocampo, Business Unit Manager of MILO Philippines. 

Federation, IGNITE Sports Group, and the visiting FC Barcelona Spanish coaches will carefully deliberate on the most deserving young footballers in the invitational camp. The selected group will be representing the country during the MILO-FCB camp in Barcelona happening in October. The four-day program in Camp Nou is highlighted by the Escola football clinic, Camp Nou classroom sessions and museum visit, city tour, and interactions with the FC Barcelona coaches and teams from participating MILO countries such as Malaysia, Indonesia. Vietnam, and Columbia among others. 

Over the next four years, there will be key initiatives from the brand and football club to energize kids both locally and globally. Tournaments, special training, and merchandising efforts are among the many plans in store for the different MILO markets worldwide, 

An expert panel composed of executives and officials from MILO Philippines, the Philippine Football 

About Nestle MILO 

MILO is the world's leading chocolate malt beverage. Loved and trusted by parents and kids alike, MILO products offer essentials vitamins and minerals that promote the holistic development of children around the world. For more information on MILO Philippines, log on to the official website (http://www.milo.com.ph) or the MILO Philippines Facebook page (https://www.facebook.com/milo.ph). Follow MILO on Twitter (@MiloPH) and Instagram (@MiloPhilippines). 

About FC Barcelona 

FC Barcelona was founded on November 29, 1899 through the initiative of a Swiss gentleman named Hans Maximilian Gamper. popularly known as Joan Gamper. Since it was founded, the Club has had 44 different presidents. From Walter Wild to the current President, Josep Maria Bartomeu, Barga has grown into a massive social phenomenon that reaches far beyond the bounds of mere sport. 

The Club has grown along with the city around it and has come to represent Barcelona and Catalonia all around the world. The Club is now a global brand and a giant in the sports world. 

FC Barcelona has one of largest memberships among football clubs worldwide and its achievements have a/so made it one of the most successful. The many famous victories and the Club's all-time greats (Kubala, Cruyff, Maradona, Romario, Rivaldo, Ronaldinho, Messi, and so much more) form an important part of the Barga legacy.

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The 5th Nutrilite Health Run Kick Off This October

Nutrilite™, world’s No. 1 selling vitamins and dietary supplements brand, is hosting the 5th edition of its annual Nutrilite™ Health Run, a national initiative that advocates wellness and healthy living. 

This year’s Nutrilite™ Health Run will cover four categories—1K, 5K, 10K, and 21K respectively. It will kick off in Manila on October 15 at the SM Mall of Asia Complex Grounds. This will be followed by the Davao leg, which will be held on October 29 at the at SM Ecoland. 

“This year, we are adding the 21K together with the other distances. We acknowledge the fact that Filipino runners want to challenge themselves. That is why having this distance as part of the race, participants are assured with first class race organization, management and, more importantly on the safety of our event. We partnered with RUNRIO, Events, Inc. to bring just the best experience for them. The run is something we are highly committed to as we continue to encourage healthy and active lifestyle among the Filipino community,” Olmedo added.

This year, Nutrilite™ aims to gather more than 12,000 runners in Manila and Davao. 

 All 21K Finishers will receive a Finisher’s Medal and Finisher’s Shirt. The 1st 21K runner to cross the finish line, on the other hand, will get a P20,000 Cash Prize while the 1st 10K Finisher will get a P10,000 Cash Prize.


During the race proper, runners will have the chance to win exciting raffle prizes and experience Amway Brands through the Race Ville Expo. The event will also highlight the live performance of Sponge Cola, a notable supporter, and participant in the Nutrilite™ Health Run.

The registration fee for the health run is PhP250, for the 1K, 5K, and 10K, and PhP850 for the 21K, respectively. All the participating runners will also get free Nutrilite™ Health Run shirt and race bib.

Registration is open until October 13, 2017, in all Amway Distribution Centers (Makati, Cagayan De Oro, Cebu, and Davao) or online through amway.com.ph or runrio.com. In-store registration for select Toby’s Stores in Manila will start on August 28.

The proceeds of the run will go to the Amway One By One Campaign for Children, a program initiated by the company in partnership with the Department of Education (DepEd). This program is in line with the government agency’s “Adopt-A-School Program” (ASP), which seeks to promote literacy through storytelling.

Since 2015, Amway’s campaign has completed six library projects that benefited more than 10, 000 students annually in six beneficiary schools nationwide. Among these schools are:

• Francisco Benitez Elementary School, Makati City

• South City Central Elementary School, Cagayan de Oro City

• Carreta Elementary School, Cebu City

• Urdaneta South City Central Elementary, School, Pangasinan City

•Highway Hills Integrated Elementary, School, Mandaluyong City

• Lacson Elementary School, Davao City

• Rafael Palma Elementary School, City of Manila


Gun time is 5:30 am for 1K, 5:30 am for 5k, 5:00 am for 10k and 3:30 am for the 21K distances respectively.

Meanwhile, to help the participants prepare for the run, a Free Running Clinic will be held at the Ayala Triangle Gardens in Makati City every Mondays and Wednesdays from 7 pm to 9 pm starting this August 16. The same activity will also be held at the People’s Park in Davao City every Tuesdays and Thursdays starting on September 5.

"Amway advocates a holistic, healthy, and active lifestyle. We are committed to our advocacy to encourage more people to prioritize their personal wellness. We want more people to live healthy by eating right, taking the right supplements, and being active. Our annual Nutrilite™ Health Run is our proof of providing a health sustaining activity for all,” said Leni Olmedo, Country Manager, Amway Philippines.

Nutrilite™ is exclusively distributed by Amway Philippines.


About Amway™ 

Amway is an $11.8 billion direct selling business based in Ada, Michigan, USA. Top-selling brands for Amway are Nutrilite™ vitamin, mineral and dietary supplements, Artistry™ skin care and color cosmetics, and eSpring™ water treatment systems – all sold exclusively by Amway Business Owners. Global sales in 2013 made Amway the #1 direct selling business in the world, according to the Direct Selling News 2014 Global 100. For company news, visit globalnews.amway.com.

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CokeStudioPh Roadshow Tour at SM City Pampanga

Are you ready to taste the sounds of Pinoy Music, Pampanga?

Pampangenos are so excited to become part of the history as CokeStudioPh "Taste the Sound of Music" brought the noise to SM CITY PAMPANGA as part of their RoadShow Tour.

The admission is free for everyone so anyone can participate in the groundbreaking musical collaborations from the famous OPM bands Moonstar88 and Jensen and the Flips

The first of its kind in the country, Coke Studio is a music TV show that encourages collaborations among Filipino artists – bringing together different musical genres, the young and seasoned artists, and the mainstream with the indie. Coke Studio is a celebration of the rich diversity in OPM and the central unifying role of music among Filipinos.

 Moonstar88

Jensen and the Flips

 Attendees enjoyed different fun activities presented by Coca-cola Philippines.

CANRAOKE 
- Present THREE (3) Caps or Crowns of Coke/Coke Light/Coke Zero and get to sing ONE (1) song at the Coke Canraoke

JUKEBOX 
- Present TEN (10) Caps of Crowns of Coke/Coke Light/ Coke Zero and get ONE (1) Coke Studio Limited Edition Personalized Bottle

STUDIO SHOTS 
- Present TWO (2) Caps of Crowns of Coke/Coke Light/ Coke Zero and get ONE (1) print out from the Coke Studio Studio Shots

Catch CokeStudioPh Roadshow Tour at different parts of the Philippines. Witness their performances every Saturday 7 pm @ TV5




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NIDO® ADVANCED PROTECTUS® 3+, LOVE THAT PROTECTS TRADE ACTIVITY

#LoveThatProtects in action

In a recent event held at The Atrium, SM Megamall, NIDO® ADVANCED PROTECTUS® 3+ showcased how it helps moms show their children a love that protects through an aptly heart-shaped activity booth headlined by interactive parent-child activities. 

Parents are wired to keep a watchful eye over their children, making sure they are healthy and safe. Kids, on the other hand, would always want to go out, explore, and play with their friends. A child’s desire to explore out of arm’s reach usually sparks a semblance of fear in parents, prompting them to become restrictive of their little one’s day-to-day activities at times. 

The reality is parents cannot be with their kids 24/7. There are times when they simply need to be away from their children to fulfill other responsibilities, like going to work and attending to household chores. The new NIDO® ADVANCED PROTECTUS® 3+ helps give them the confidence to do so, without having to worry about their little ones. 

For kids, moms, and even dads to join in the fun, they simply need to buy one (1) 370g pack of NIDO ADVANCED PROTECTUS® 3+ or 5+ from the nearby selling booth to get a set of three (3) wrist tags. Inside, they can win special prizes by evading the dangers of the forest through the sound-controlled game Shout for Love, hugging to catch yellow hearts at Catch the Love Bug, expressing their creativity by coloring templated artworks at Color Me Love, and stating their commitment through a mom and child handprint and answering the question “How do you show your love that protects?”

The different activities allowed the participants to demonstrate their creativity and teamwork, and at the same time, provided parents and their kids with an educational, fun-filled family bonding day with NIDO® ADVANCED PROTECTUS® 3+.

In every 45g serving (4 tablespoons) of NIDO® ADVANCED PROTECTUS® 3+ and NIDO® ADVANCED PROTECTUS® 5+, there are at least one billion colony forming unit (cfu) of L. Rhamnosus present.

Catch the NIDO® ADVANCED PROTECTUS® 3+ Love That Protects booth. Watch out for announcements on Cebu and Davao legs. 

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A CUP OF HEALTHY CHOICE PRODUCT- BARLICO

All the incredible health benefits of barley and chicory in your morning cup!

Last August 11, 2017, at Grand Cafe Chelsea, Serendra BGC - media and blogger friends gathered together at the launch of the newest product from Densworth.
This is the first time I heard about this product and I was so amazed that It could be possible.

A coffee substitute? Really? that's how I reacted inside of me. I was a bit intrigued about it and not so convinced at all until we have tasted it.

The program starts with the introduction of CEO Ms. Sasja Mulder along with her cute son.

Barley is one of the most widely consumed cereal grains in the world. It has high fiber content, loads of vitamins and minerals, and antioxidants that help with heart health issues and diabetes. On the other hand, chicory a close relative of lettuce and cabbage has woody and fibrous roots that have a similar flavor as coffee when roasted and brewed. Among its many benefits include better gall bladder and liver function, improved bone health and more effective absorption of calcium by the body. 

Why Barley?

• Cleanses the digestive system and aids in kidney function
• Promotes bone health
• Lowers blood cholesterol
• Reduces risk of type 2 diabetes
• Helps prevent cancers in the digestive system 

Next of the speaker is Mr. Nonito Santillan Cabrera or (Abbu) Sales Manager of Barlico Philippines.

Why Chicory?

• Promotes liver and gall bladder function
• Aids in digestion as a natural diuretic, laxative, and an anti-inflammatory agent
• Helps manage osteoarthritis and other bone and joint disease
• Contains probiotic fiber, which promotes absorption of calcium

You can enjoy Barlico’s line of barley and chicory instant mixes, as their plant-based ingredients that are rich in fiber, potassium, folate, and Vitamin B have been scientifically proven to help lower bad cholesterol, promote bone health, cleanse the digestive system, improve kidney function, and aid in urinary and reproductive health.

While the discussion still on going, they started to serve us the different variants of Barlico. First, on the menu is the Barlico 3 in 1 partner with Apple cinnamon swirl. It really smells like coffee and amazing the taste like real coffee.

Next on the list is the Instant Choco Barlico together with strawberry tea cake. Not just coffee made from Barley and Chicory but they able to do it also to taste like real chocolate.

Kapeng Barako that's how we called this coffee that is pure black without creamer or sugar. The real substitute for coffee is the Barlico instant coffee partner with honey comb cookie that brings sweetness to your tongue. A perfect combination.

For someone who likes cream and foamy coffee, the Barlico Cappucino is the best for you, together with this is the cream brulee croissant.

The ‘kick’ that you get from Barlico comes from energy in natural and plant based sources, and not from caffeine. Barlico is available in different variants to suit every taste and preference, including Instant Coffee Substitute Granules (SRP Php 80) , 3-in-1 (SRP Php 80), Cappuccino (SRP Php 110) and Chocolate (SRP Php 120). Barlico will hit the shelves in stores and supermarkets nationwide starting September 2017. Currently, Barlico is available for online orders through its Facebook and Instagram accounts.

A healthy lifestyle is now within your reach as barley and chicory, exciting superfood ingredients with awesome health benefits, are now in the Philippines in an instant beverage that is easy, convenient and safe for the entire family. Going for coffee substitutes may be the best decision you can do today for your health. Curbing your caffeine consumption or simply going for healthier choices? Barlico coffee substitutes are 100% caffeine free and are made from nutritious ingredients, making them a health-conscious alternative for individuals whose health conditions and preferences limit their caffeine consumption.

For more information, please follow them on Facebook and Instagram (barlicophilippines) and visit their website www.densworthcorp.com. Barlico is officially distributed by Densworth Corporation in the Philippines.



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