DigiPlus strengthens player protection with surety bond for BingoPlus, ArenaPlus, and GameZone

DigiPlus Interactive Corp., the country's leading provider of digital entertainment, including BingoPlus, ArenaPlus, and GameZone, today announced a historic alliance with Philippine First Insurance Co.  Inc. (PhilFirst), the nation's first domestic insurance provider.  They collaborated to create the Philippines' first surety bond program for online gaming participants, setting a new standard for player protection.  The program takes effect immediately.

For players, this offers additional peace of mind every time they log in, as long as their eKYC (electronic Know-Your-Customer) information is up to current and they continue to follow the platform's rules.  Whether it's a novice gamer or a die-hard fan celebrating a big victory, they can enjoy BingoPlus, ArenaPlus, and GameZone knowing their wallets and balances are even more secure.

This project provides qualifying participants with an additional financial safety.  The surety bond covers up to ₱1 million in player balances without requiring customers to obtain a separate coverage.

“DigiPlus is proud to be the first in the industry to roll out this level of consumer protection. We are committed to putting our players first. With this surety bond, they can play confidently on BingoPlus, ArenaPlus, and GameZone, knowing that their funds are safeguarded.” ~Eusebio H. Tanco, DigiPlus Chairman

This latest action reinforces DigiPlus' commitment to dependable client service and protection by adding the surety bond to its 24/7 customer assistance and 130+ physical BingoPlus locations countrywide, which already serve as handy and trusted venues for players.

With the inclusion of the surety bond, DigiPlus continues to advance industry standards, providing not just exciting and innovative gaming offers but also a stronger assurance of confidence, security, and peace of mind to its customers.

About DigiPlus Interactive Corp.

DigiPlus Interactive Corp. pioneered digital entertainment in the Philippines. It introduced leading platforms BingoPlus, ArenaPlus, and GameZone, widely known for their engaging experiences in interactive gaming and sports entertainment. For more information, visit: www.digiplus.com.ph.

About PhilFirst

PhilFirst Insurance is the first Filipino domestic insurance company in the Philippines, offering a wide array of non-life insurance coverage to individuals and corporations.

Established in 1906, PhilFirst provides insurance services for homes, motor vehicles, personal accidents, travel, liability, marine, engineering, and bonds. The Company is dedicated to delivering excellent and personalized service to ensure customer satisfaction while addressing the needs of its partners, brokers, agents, and stakeholders.

We maintain a team of highly competent and motivated employees who adhere to our corporate values of excellence, integrity, creativity, innovation, and social responsibility.

At PhilFirst, we’re proud to bring our 119 years of insurance expertise into the digital entertainment space through this groundbreaking partnership with DigiPlus. Protecting the hard-earned funds of BingoPlus, ArenaPlus, and GameZone players reflects our promise to keep evolving with the market while staying true to our core mission: giving Filipinos peace of mind so they can fully enjoy life’s opportunities. This surety bond is more than a product – it’s proof that PhilFirst is ready to safeguard customers wherever innovation takes them.

Youth study prompts top brands to collab on new marketing campaign

According to a recent market survey titled "PhilLife Meter: Feeling the Insurance Pulse of Pinoy Gen Y and Z," 78% of young Filipinos prioritize family security, with 77% ranking emergency preparedness as the most significant benefit when selecting insurance coverage.

The Philippines First Insurance Group (PFI Group) conducted the study for PhilLife, which highlights the changing priorities of young Filipinos in terms of safety and planning.  It also presents a clear picture of a new generation that is intentional, family-oriented, and eager to take ownership of their future when solutions meet them exactly where they are.

"Contrary to a qualitative study released a few years back, young Filipinos now prioritize their health and families over investment growth. The changed priorities perhaps resulted from the effects of the pandemic. It's no longer just about growing your money, but growing your peace of mind." ~Dr. Fernando Paragas, PhilLife Market Study Lead Researcher

In response to the study's findings, the PFI Group has developed an umbrella project including its four brands: PhilLife, PhilCare, PhilPlans, and PhilFirst.  It's called Smarter.  Bolder.  Fuller, the project marks the first time these industry-leading brands have collaborated on a campaign focused at young Filipinos.

"As the PhilLife Meter study has revealed, young Filipinos are making serious life decisions earlier-whether it's securing their family, investing in health, or planning for the future. We want to be their partner that understands them, protects them, and grows with them. The Smarter. Bolder. Fuller. drive aims to meet today's millennial Filipinos where they are in life and provide them with the tools to enable their needs, dreams, and aspirations for themselves and their families. It's more than just a campaign-it's a mindset. A declaration of who we are and who we want to be for every Filipino. Through simplified insurance products, tech-enabled customer service, and value-driven financial planning, we are set to make protection more personal, more relevant, and more feasible for the young generation. Whether it's an entrepreneur thinking of getting a healthcare plan, a millennial parent investing in their child's future, or a creative freelancer wanting to protect his online assets, we want to be there for them every step of the way." ~Jaeger L. Tanco, PFI Group President and CEO

A Century of Service

PhilFirst, founded in 1906, was the country's first insurance business and the first to provide domestic non-life insurance coverage for unexpected catastrophes such as natural disasters and personal injuries.  This set the path for the development of PFI Group's other major brands, which expanded the company's protection and security ecosystem.

PhilLife protects families and goals through life insurance and savings products.  PhilCare improves healthcare accessibility, proactiveness, and responsiveness.  PhilPlans celebrates life's milestones through its many plan options. 

These businesses have moved with the times, adopting digital technologies, offering prepaid choices, and improving customer experience to meet the changing needs of a technologically proficient and value-conscious Filipino market.

"Findings from the PhilLife study are more than just numbers, they are a call to action for businesses. Young Filipinos are telling us what they value: protection, preparedness, and purpose. Companies that listen to them won't just earn their trust, they'll earn their loyalty. At PFI Group, this is exactly the kind of insight that drives innovation." ~Monico Jacob, PhilCare and PhilLife Chairman of the Board

Championing the next generation

With the advent of digital lifestyles and flexible work arrangements, PFI Group's campaign has a clear focus: service the modern Filipino, particularly Gen Zs and millennials, who now make up a sizable portion of the workforce. 

The campaign follows Tanco's recent double triumph at the renowned Asia-Pacific Stevie Awards 2025.  He received a Silver Stevie Award for Most Innovative Leader of the Year at PhilCare and a Gold Stevie Award for Most Innovative Creative Person of the Year for his work at Comm&Sense.

The organization is widely recognized as the region's leading prizes for commercial innovation.  The PFI Group's Smarter.  Bolder.  Fuller.  Tanco's imaginative leadership is demonstrated once again through the campaign.

Dianne Medina, an actress and television personality, has joined Smarter as a brand advocate.  Bolder.  Fuller, to assist bring to life PFI Group's united theme of encouraging Filipinos to live wiser, braver, and more fulfilled lives.