Colgate, Philippine Dental Association, launches the "Isang Milyong Sipilyo, Angat Ngiting Pilipino" Program on National Tooth Brushing Day

Colgate Philippines and the Philippine Dental Association pictured with the students and teachers of Timoteo Paez Elementary School in Pasay.

Colgate, the leading oral health brand in the Philippines, partnered with the Philippine Dental Association (PDA) to the launch of "Isang Milyong Sipilyo, Angat Ngiting Pilipino" program last February 5, 2024 at the Timoteo Paez Elementary School in Pasay City.

During the event's Luzon kickoff, more than 500 students from Timoteo Paez Elementary School learned the value of good oral hygiene and how to properly brush their teeth from Colgate and the PDA. As part of the "Isang Milyong Sipilyo, Angat Ngiting Pilipino" program, Colgate offered free dental check-ups and distributed oral hygiene kits to 550 students. Dr. Rabbit, Colgate's mascot, also made an appearance at the event, ensuring that the children had an exciting and enjoyable day. As a father whose son experienced missing school due to toothaches, Mr. Rannie Robles, president of Timoteo Paez Elementary School's Parent-Teacher Association, rallied parents and guardians in a pledge to always protect their children's teeth – staying true to his commitment of keeping children at school and away from absenteeism. 

“In the next two months, our Bright Smiles, Bright Futures program will be making trips to the VisMin regions. Following our visit to Timoteo Paez Elementary School here in Pasay, we will visit a chosen elementary school in Iloilo and Davao City, as we stay committed to spreading the importance of taking charge of their dental health to improve their overall well-being of Filipino children they grow older. It is our shared hope to empower these bright young children throughout the nation to prioritize their oral health and set the foundation for a lifetime of healthy smiles, one city at a time.” ~Mr. Diomar Escat, Public Health & Scientific Affairs Manager at Colgate Palmolive Philippines Inc.

Dr. Emmanuel Centeno, President of the Philippine Dental Association, poses with Mr. Diomar Escat, Public Health & Scientific Affairs Manager at Colgate Palmolive Philippines, representatives from Colgate-Palmolive Philippines Inc. and the Philippine Dental Association.

120 dental chapters of the Philippine Dental Association participated in a simultaneous toothbrushing event, alongside thousands of schoolchildren from 193 schools nationwide in honor of National Toothbrushing Day. This strong display of unity demonstrated the steadfast dedication of the country’s dentists to promoting proper oral hygiene habits nationwide.

"It is our commitment at PDA and as a professional organization to continuously make valuable and sustainable programs that would contribute to better oral health for our community. With the help of our partners at Colgate Philippines, we will be distributing more than one million toothbrushes to public schools across the country. Our shared goal is to equip students with the fundamentals of oral hygiene by teaching them proper tooth brushing techniques.” ~Dr. Emmanuel Centeno, President of the Philippine Dental Association

Thousands of oral care kits were distributed to the children of Timoteo Paez Elementary School.

Children availed of the free dental check-up booths were set up by Colgate Philippines at the event.

The students of Timoteo Paez Elementary School joined all 127 dental chapters of the Philippine Dental Association in a simultaneous toothbrushing event to celebrate National Toothbrushing Day.

Colgate-Palmolive Philippines Inc. and the Philippine Dental Association are both firm believers that every Filipino deserves not only a bright smile, but also a bright future. Join us throughout National Dental Health Month in celebrating the power of Filipino smiles. Stay tuned for more exciting activities and updates as Colgate and the Philippine Dental Association work together to spread the gift of smiles throughout the nation.








About Colgate 
Colgate Philippines has been dedicated to ensuring Filipino families have a bright future they can smile about for more than nine decades. As the undisputed leader in oral care, Colgate’s commitment goes beyond just products. Driven by an unwavering dedication to sustainability, corporate social responsibility, and innovation, Colgate continually strives to elevate the lives of their consumers, leading them towards a future they can smile about.

Colgate, Philippine Dental Association bring Bright Smiles this National Dental Health Month

Pictured: Dr. Fernando Fernandez - Speaker, PDA House of Delegates, Ms. Nica Marquez Whang - Director of Marketing Oral Care, Colgate Palmolive Philippines Inc., Dr. Emmanuel T. Centeno - President of the Philippine Dental Association,  and Dr. Alvin Laxamana - Chairman of NDHM Bente 2024, alongside representatives from Colgate Philippines and the Philippine Dental Association.

Colgate, the leading oral health brand in the Philippines, accomplices with the Philippine Dental Affiliation (PDA) to commend the start of the twentieth Yearly Public Dental Wellbeing Month (NDHM) on January 28, 2024, at the Shopping center of Asia Music Corridor.

Public Dental Wellbeing Month, drove by the PDA, is a yearly mission to energize dental experts, understudies, applicable government offices, and expert associations to contact more people who need admittance to dental consideration, especially those living in the open country. In 1951, National Dental Health Week was first observed annually; in 2004, it was extended to a month-long celebration.

Speaking at the kickoff event, Secretary Dr. Teodoro J. Herbosa emphasized how Filipinos should place a high priority on their oral health because it is essential to both their general well-being and building a vibrant and thriving country. Among those in attendance were Dr. Enrique A. Tayag of the USEC Department of Health, and Joey Calixto Isidro, Acting Vice Mayor of Pasay City, who all remain steadfast in their commitment to support health initiatives that benefit the growth and development of Filipino children.

Pictured: Colgate offering free dental check-ups to attendees at the Mall of Asia Music Hall on January 28. 2024. 

Now in its 20th year, National Dental Health Month places special emphasis on the "Isang Milyong Sipilyo, Angat Ngiting Pilipino” program. A testament to Colgate Philippines being a strong partner of this program is its commitment to supply at least one million elementary school students nationwide with free oral care kits containing a toothbrush and toothpaste and to provide appropriate oral health education. On February 5, National Tooth Brushing Day, all 127 dental chapters of the PDA will participate in a simultaneous toothbrushing event, kicking off the program's Luzon leg.

“Partnering with the Philippine Dental Association to celebrate National Dental Health Month is aligned with our mission to empower more children to take charge of their own dental health as this improves their overall well-being as they grow older. Today’s celebration is the right avenue for Colgate to provide free dental check-ups at the Mall of Asia Music Hall and gift complimentary dental kits to everyone in attendance as we are keen on continuing to support initiatives for the benefit of Filipino children. Kicking off the launch of National Dental Health Month led by the Philippine Dental Association emulates our commitment to help achieve a zero-cavity future by encouraging Filipinos to prioritize their oral health. We want to end the silent health crisis of cavities in children in the country. Our Bright Smiles, Bright Futures® program targets Filipino children in an effort to help keep them present in school and help reduce absenteeism caused by toothaches and cavities.” ~Nica Marquez Whang, Director of Marketing Oral Care, Colgate Palmolive Philippines Inc.

Bright Smiles, Bright Futures®

Pictured: Children at the event received free oral care kits courtesy of Colgate Philippines.

Colgate shares the same objective as the PDA through its Bright Smiles, Bright Futures® Program, or BSBF program—the cornerstone of Colgate’s long-standing commitment to help end cavities. Approximately 1.7 billion children and families in more than 80 countries have benefited from the work of the BSBF since 1991. In the Philippines, BSBF has reached over 40 million schoolchildren in the past 25 years. The program has reached 37,000 public schools and 700 childcare facilities in 319 cities and municipalities since 1997.

Colgate-Palmolive Philippines Inc. and the Philippine Dental Association both passionately believe that every Filipino deserves not just a bright smile but also a bright future. Let's all celebrate the true power of Filipino smiles! Stay tuned for exciting activities and updates throughout National Dental Health Month as we work together to make brighter smiles and brighter futures for all.

About Colgate 

Colgate Philippines has been dedicated to ensuring Filipino families have a bright future they can smile about for more than nine decades. As the undisputed leader in oral care, Colgate’s commitment goes beyond just products. Driven by an unwavering dedication to sustainability, corporate social responsibility, and innovation, Colgate continually strives to elevate the lives of their consumers, leading them towards a future they can smile about.

Colgate launches Fresh Confidence White Blast: Shine in your moment!

An upgrade to Colgate Fresh Confidence, now with Level Up Whiteners for whiter teeth in 2 weeks

Life is loaded up with curves and surprise spotlights; furthermore, regardless of how sure we are, there are days when we want that additional push to move forward and sparkle at these times. No. 1 Worldwide Oral Consideration Brand, Colgate, perceives this, which is the reason they sent off a creative item, Colgate New Certainty White Impact, that opens more friendly certainty, to sparkle at these times genuinely.

With Colgate Fresh Confidence White Blast, flash your smile at its best and brightest as you confidently face life’s curveball moments with Cooling Crystals, which give an intense burst of freshness; and now with Level Up Whiteners that whiten your teeth in 2 weeks – the perfect combination to elevate your confidence level, helping you shine in any moment!

Shining confidence brought to life

To ring in the launch of Colgate Fresh Confidence White Blast, a fun party was held as a celebration of confidence and shining moments.

Shining stars like Francine Diaz, Gabbi Garcia, Alyssa Valdez, Esnyr Ranollo, Arshie Larga, along with other content creators, were the picture-perfect epitome of confidence throughout the night, enjoying its various activities, and even stepping up to surprise spotlight moments during the evening itself! 

From strutting their best poses to taking up sudden dance challenges, everyone was up to every moment, showing how Colgate Fresh Confidence White Blast is the best coach to shine in every moment.

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