A Two-Decade Tradition of Dream-Building: SMDC's Path to Creating the Good Life

SM Development Corporation (SMDC) has always been a dream-builder for Filipinos, not just a real estate firm. As it celebrates its 20th anniversary, SMDC looks back on 20 years of building homes, changing neighborhoods, and enabling Filipinos from all walks of life to realize their dream of homeownership. In keeping with the Sy family's goal of empowering people by providing them with access to high-quality living, SMDC has completed more than 183,000 residential units throughout the Philippines as of the end of 2023.

Bloom Residences in Paranaque is one testament to SMDC’s commitment to building homes that bring Filipino families together and give them a taste of The Good Life.

Living the Good Life

Jessica Bianca Sy, SMDC's Vice President and Head of Design, Innovation, and Strategy, is spearheading the effort today and making sure that the organization's vision changes to accommodate future demands. Jessica's leadership places a strong emphasis on developing communities where Filipinos can prosper for many generations, with an emphasis on sustainable living. 

"We’re not just building homes. We’re building sustainable communities where families can thrive for years to come, where every Filipino can live the life they deserve." ~Jessica Bianca Sy, Vice President and Head of Design, Innovation, and Strategy at SMDC

For two decades, SMDC has been building sustainable communities all over the Philippines. Style Residences in Iloilo City is its first development in the Visayas.

Legacy in Motion

SMDC's story is one of long-term vision and legacy. Henry Sy Sr. started it all by laying the foundation for something much larger with his dedication to giving Filipinos high-quality footwear. In order to guarantee that Filipinos could experience stability and pride via homeownership, Henry Sy Jr. went one step further and concentrated on building a nation of homeowners.

Today, Jessica Bianca Sy continues this legacy, working to ensure every Filipino has the opportunity to live the "Good Life" in a community built with sustainability in mind. As Jessica puts it, “Our focus is not just on creating spaces for people to live in, but spaces where they can build their dreams, forge lasting connections, and experience the Good Life.”

Next Stop: The Future

From high-rises to mid-rises to house-and-lot developments, SMDC has it all for discerning Filipino buyers. Cheerful Homes 2 offers a horizontal development with SMDC’s signature sustainable community features.

In the future, SMDC is still dedicated to sustainability, innovation, and inclusivity. With a persistent emphasis on developing thriving communities that represent the evolving needs of contemporary Filipinos, the future is bright. As the business develops, it becomes evident that SMDC's goal of giving people places to live, grow, and prosper—rather than just houses—will continue for many generations to come.