Tuesday, February 6, 2024

Revolutionising digital entertainment in the Philippines

Putting the GAME in eGaming: DigiPlus utilises cutting-edge technologies and a deep bench of experts from different spaces within the gaming industry.



Filipino culture is deeply rooted in traditional bingo. Such gaming exercises have filled in as a space where individuals from varying backgrounds get to appreciate, unwind, and fabricate significant associations with each game.

In any case, the phenomenal times brought by the pandemic changed the whole gaming industry in the midst of isolation limitations forestalling any type of get-togethers. The public emergency likewise quickly pushed computerized reception across the world. This comes in the midst of a carefully proficient youthful segment and a huge entrance of the Web and cell phones as of late.

This brought both a test and a chance for gaming and recreation organization DigiPlus Intelligent in driving digitalisation in the Philippine gaming industry while making charming encounters for its players across channels.

DigiPlus Interactive has launched BingoPlus in January 2022. It is the first digital platform where bingo-loving Filipinos can play with the convenience of time and place by bringing the game live online. BingoPlus leverages the company’s deep understanding of its customers whilst bringing in innovation and technologies to offer new entertainment product formats to more Filipinos.

BingoPlus’ brick-and-mortar or traditional bingo operations also complemented the foray into the digital space. DigiPlus Interactive currently operates at least 200 bingo halls in different parts of the Philippines, which continue to be popular amongst Filipinos.

The strong performance of BingoPlus propelled the robust growth of DigiPlus. In 2022, DigiPlus posted a turnaround in its financial performance, with a net income of ₱686.9m coming from a net loss of ₱894.6m in the previous year. Furthermore, in the first nine months of 2023, DigiPlus registered a net income of ₱2.1b, more than a tenfold growth from 2022.

As the first and only government-licensed digital bingo platform in the country, BingoPlus is reshaping the country’s gaming industry. Continuing to dominate the digital gaming space, BingoPlus has opened up new opportunities, triggering a proliferation of online gaming platforms in the Philippines. This healthy competition fosters innovation and creativity that fundamentally benefits the customers.

The platform has also since become a community and entertainment platform, a source of revenue for the Philippine government, and a contributor to various social and educational non-profit programmes.

“The success of BingoPlus has paved the way for [DigiPlus] to undertake a strategic transformation to position itself as a digital entertainment platform.”

It added its plans of launching new and innovative game offerings to cater to broader demographics and lifestyle preferences.

The platform’s continued investment in research and development, as well as its efforts in revolutionising the digital gaming experience, has been lauded by the inaugural Asian Management Excellence Awards, with the company bringing home the Philippines Innovator of the Year - Media & Entertainment category win.

The coveted awards programme celebrates the finest business leaders, innovators, and companies in Asia, and commends exceptional achievements in the various aspects of operations, including employee engagement programmes, diversity and inclusion projects, and health and wellness initiatives.

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