The National Basketball Association (NBA) hosted the first “NBA Iconic Shots Challenge” on Saturday, June 25 and Sunday, June 26 at the Mega Fashion Hall activity center, SM Megamall in Mandaluyong City, Philippines. The NBA Iconic Shots Challenge is an immersive basketball experience for fans to attempt select signature shots from the league’s landmark 75th Anniversary Season, which concluded with the Golden State Warriors winning their fourth NBA championship in eight years and seventh championship overall.
Simulating an authentic NBA arena atmosphere, the challenge took place on a half-court in front of a virtual audience displayed on a curved LED panel. Each player had 60 seconds to score from five different spots on the court, ranging from four feet to 24 feet, and complete the shooting challenge in the following order: layup, floater, midrange jump shot and three-pointers from the wing and the top of the arc. Each made basket had a corresponding prize from a selection of premium partner items, NBA Store gift vouchers and official NBA merchandise. The on-ground activation will also feature a pop-up NBA Store and interactive booths from partners.
Mallgoers played through the NBA Iconic Shots Challenge, which allowed participants to test their shooting skills from five different locations on the court.
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Hundreds of fans visited the NBA Iconic Shots Challenge event to get their chance to play and win prizes.
In addition to the shooting challenge, the NBA activation featured partner booths from Energen Champion and Gatorade, which offered various interactive activities, including puzzle games, pop-a-shot and photobooth. The Energen Champion shooting challenge and Gatorade #FUELIT challenge gave NBA fans a chance to win premium items.
The
NBA Iconic Shots Challenge is supported by official partners AXA Philippines,
Energen Champion and Gatorade and official media partners Cignal, Globe, Smart,
and PLDT. Official NBA merchandise are
available through the NBA Store and NBAStore.com.ph, the official
online NBA Store in the Philippines.
About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
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