Pepsi-Cola Products Philippines Inc. (PCPPI)—the exclusive manufacturer of PepsiCo beverages in the country—shares the Filipino festive spirit with the whole world through a new campaign, #PepsiHitSaSarap, that highlights its multi-serve packages.
Top-billed by local celebrities Kathryn Bernardo and Daniel Padilla, the campaign video took over the digital screens of downtown Los Angeles and Times Square in New York City. It also featured Billboard Music Awards-nominee SB19, collegiate basketball hotshot Ricci Rivero, and internet sensation Mimiyuuuh.
“As seen in the latest Pepsi commercial, sharing every meal over a Pepsi becomes ‘hit sa sarap.’ With this campaign, we hope to showcase how Filipinos celebrate, the Pepsi way – one that is hip, fun, and festive. As Filipinos, meal time is an event we look forward to, especially now that we spend a lot of time at home. PCPPI wants to elevate the experience through our multi-serve beverages which we can share with our whole family.” ~Frederick D. Ong, PCPPI president and chief executive officer
Pepsi is available in 850mL and 1 liter polyethylene terephthalate (PET) bottles. These are the best value multi-serve packs in PET bottles in the market today. PPCPI is the exclusive bottler of PepsiCo beverages in the country. The group manufactures and sells well-known brands such as Pepsi-Cola, Mountain Dew, 7-Up, Mirinda, Mug, Gatorade, Tropicana, Lipton, and Premier.
Check out the new Hit sa Sarap ad here. Follow @pepsiphilippines on Facebook, Instagram, Youtube, and Twitter. Post your #PepsiHitSaSarap photos and tag on IG.
About Pepsi Philippines
Pepsi-Cola Products Philippines Inc. (PCPPI) is the exclusive manufacturer of PepsiCo beverages & snacks in the Philippines, with a relationship spanning 70 years. PCPPI is a listed company in the Philippine Stock Exchange (PSE: PIP) with Lotte Corporation which is a holding company of Lotte Chilsung Beverage, one of the biggest beverage companies in South Korea as the lead shareholder co-managing with PepsiCo. PCPPI manufactures and sells well-known food and beverage brands: Pepsi-Cola, Mountain Dew, 7-Up, Mirinda, Mug, Gatorade, Tropicana, Lipton, Sting, Premier, Sips, Milkis, Let’s Be and Aquafina. It has established 14 manufacturing facilities across the country, serving more than 700,000 outlets and providing employment through its extensive distribution network.
PCPPI is committed to create a positive impact on society with programs focused on environmental sustainability, nutrition, education, and livelihood. For more information, visit www.pepsiphilippines.com.
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