Ayala Foundation launched its new National Anthem video at the historic Tutuban Center in Manila

Maging magiting—sa isip, sa salita, at sa gawa.



In celebration of National Heroes Day, Ayala Foundation, Ayala Corporation, the National Historical Commission of the Philippines, Ayala Malls, and Ayala Malls Cinemas launched our latest National Anthem Video last August 26, 2019, at Max's Restaurant, Ground Floor, Tutuban Mall.

The new National Anthem video celebrates the heroism of ordinary Filipinos, and also honors the spirit of volunteerism within the Ayala group, in celebration of its 185th anniversary.

“Ayala Foundation remains strongly committed to nation-building. This new National Anthem video is our way of honoring the people and communities whom we continue to serve in both modest and big ways. We are all under one flag—united as one Filipino country, one Filipino people who desire a better future for our children and better lives for all.” ~Ruel Maranan, president of Ayala Foundation

Every now and then hearing our own National Anthem makes me feel so proud of being a Filipino sa salita at sa gawa. Our country has been through a lot through the years so long with our National Anthem, along with it is a different versions and videos has been all this years. Ayala foundation's newest video features everyday Filipino heroes, those who work hard for themselves, their families, and the country day-to-day while, at the same time, showcasing the country’s accelerated growth and prosperity.

Manila Vice-Mayor Honey Lacuna at the Wreath Laying Ceremonies in front of the Bonifacio Monument together with NHCP, Ayala Foundation and Ayala Group officials, and Pulis Magiting Awardees.





Volunteers from Ayala companies likewise appeared in the video, showcasing their kagitingan and demonstrating Ayala’s commitment to building the nation. They were joined by volunteers from Ayala’s partner communities and institutions.

“As Ayala celebrates its 185th anniversary, we would like to highlight the spirit of collaboration, partnership, and volunteerism that is embedded in Ayala’s corporate culture. This new National Anthem video is just one way for us to show how Ayala’s 45,000-strong workforce is committed to serving the nation.” ~John Philip Orbeta, group head for corporate resources at Ayala Corporation

 With the presence of Manila Vice Mayor Honey Lacuna, who joined the celebration. The Ayala contingent was led by JP Orbeta, Group Head for Human Resources.
 

Ayala Foundation Launches New National Anthem Video on National Heroes Day.

(L-R): Charmaine Bauzon, AVP, Ayala Malls Operations Head - Luzon; Celerina Amores, Senior Director, Corporate Communications, Ayala Foundation; John Philip Orbeta, Chief Human Resources Officer, Managing Director & Head - Corporate Resources Group, Ayala Corporation; Dr. Rene Escalante, Chairman, National Historical Commission of the Philippines; and Melo Acuña, veteran journalist.

The new National Anthem video adheres to the Ayala Foundation’s ongoing Maging Magiting campaign, which promotes love of country and recognizing the extraordinary virtues of ordinary Filipinos. It was developed and produced by Ayala Foundation, with the support of the National Historical Commission of the Philippines, and will be shown in all Ayala Cinemas starting September 2019.

 

 





Officers and representatives from Ayala Corporation, Ayala Land, Ayala Cinemas, the NHCP, and the City Government of Manila joined the Ayala Foundation during the launch.

 



About Ayala Foundation
As the social development arm of the Ayala group of companies, Ayala Foundation envisions communities where people are creative, productive, self-reliant, and proud to be Filipino. Ayala Foundation's main program areas are Education, Community Lead-ership, Suitable and Sustainable Livelihood, and Arts and Culture.

For more information, visit www.ayalafoundation.org.