Bringing the best Filipino brands to the world



Century Pacific Food, Inc. receives the Outstanding Achievement in Export Marketing from Agora Awards, the highest award-giving body that recognizes companies and individuals that are at the cutting edge of marketing excellence. Receiving the award is CPFI EVP and COO Greg Banzon (4^th from left) with (L-R) 39^th Agora Awards category head Marco Antonio, independent director Prof. Enrique Soriano, III, PMA president Arlene Padua, CPFI export marketing and sales department manager Sherry Lou Marzo, CPFI global brands group head Randy Cruz, 39^th Agora Awards overall chairperson Maeyeth Cayungog and PMA director Mary Faith Abaño.

 

Where there is a large community of Filipinos in any country across the globe, you will almost certainly find the taste of home in every can of Century Tuna and Argentina canned meats in the shelves of top supermarkets.

 

For several years now, Century Pacific Food, Inc. (CPFI), the company founded by visionary entrepreneur and iconoclast Ricardo Po Sr. in 1978, has been successfully bringing these brands to many markets across the globe.

From its dominant local industry position with a market share of 83% in the canned tuna market, the company gained wide acceptance for its flagship product Century Tuna in key markets in the Middle East, North America, and Europe and across Asia Pacific. Even more impressive, Century Tuna has become a leading supermarket brand in China and Vietnam and is among the top three brands in the Middle East.

 

Further proof of the warm acceptance of CPFI’s brands globally is how the packaging for Century Tuna and Argentina Canned Meats are translated into multiple languages—among them Spanish, Italian, German, Dutch, Swedish, Hebrew, Arabic and Chinese—plus the fact that they are carried by leading global retailers like Walmart, Safeway, Carrefour, Metro, and Giant. Today, the brands of CPFI are present in as many as 60 countries.

 

For this outstanding achievement, CPFI has been awarded the Outstanding Achievement in Export Marketing by the Agora Awards of the Philippine Marketing Association, the highest award-giving body has been recognizing individuals and companies that are at the cutting edge of marketing excellence. Long a coveted honor and a true feather to a local marketing professional’s cap, the Agora Awards is truly the highest marketing distinction handed out in the Philippines, highlighting versatility, innovativeness, and ingenuity.

 

In bestowing the Outstanding Achievement in Export Marketing, the Agora Awards took due notice of CPFI’s disciplined approach of first focusing on large Filipino communities abroad as their entry point towards establishing a market base in each region. From there, they gradually expand their reach to mainstream consumers in each country, by participating in food expos and by contacting top accounts.

 

Receiving the award on behalf of CPFI during the awards was EVP and COO Greg Banzon who is also an Agora awardee for Marketing Management Excellence in 2014.

 

Moreover, this prized recognition from the Agora Awards is a testament to the dedication of the men and women of CPFI and its Global Branding Group, led by global brands group head Randy Cruz and export marketing and sales department manager Sherry Lou Marzo, who bring to life the credo ‘To Nourish & Delight Everyone, Everywhere, Everyday.’

 

 



Celebrate #ChristmaSMoments at SM Supermalls



 

Countless Christmas moments await the whole family as SM Supermalls marks the month of November with the Super World of Joy Christmas launches, inviting everyone to experience the spirit of a joyful Christmas with new and fun-filled activities happening all throughout November and December till the first week of January in all SM malls across the country.

“Everything Christmas is here at SM. Shop, dine, and spend precious time and holiday reunions with the people who matter the most, and continue creating unforgettable memories with your loved ones at your one-stop winter wonderland.” Steven T. Tan, SM Supermalls Chief Operating Officer.

Mallgoers can share Christmas moments at Superworld of Magic interactive mall displays and centerpieces. You can take the kids out to catch Grand Christmas Parades, fireworks spectacles, and Holiday Performances, featuring chorales, orchestras, and ballerinas! If you haven’t bought the kids their gifts yet, there is the Christmas Toy Fair from November 9 to 25.

Christmas is for sharing love and happiness with the less fortunate – for only 200 pesos, you can buy two SM Bears of Joy – one bear to keep, while the other will be donated to the mall’s chosen charity.

Naughty or nice, we invite you to bring the kids to meet and greet Santa from November 30 to December 25. You can also send your Christmas wishes and write to #DearSMSanta for chance to have you wish granted. For more info on #DearSMSanta and to know to more about SM’s 2018 Christmas celebrations, visit www.smsupermalls.com/christmasmoments.

 

 

 

For exclusive news about SM Supermalls, visit www.smsupermalls.com or follow SM’s official social media accounts on Facebook, Twitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. Tweet your thoughts, upload and share your photos about your memorable moments at SM, then use its official hashtag #EverythingsHereAtSM.

 

 

 

 

 

 

 

 

 

 

 

 

 



CENTURY PARK HOTEL SPONSORS and HOSTED THE MISS EARTH 2018 FIGURE AND FORM PRELIMINARY JUDGING

October 29, 2018 Century Park Hotel Manila - before the coronation night of Ms. Earth 2018 at Mall of Asia Arena on November 03, 2018,  the beautiful ladies undergo the Figure and Form Pre-judging the most crucial phases leading to the big event. 

90 candidates from different parts of the world gathered to showcase their sexy looks and body to represent the Miss Earth 2018. The Century Park Hotel Manila set on fire at the moment the candidates reveal their gorgeous, sexy, & hot body and ramp around the pageant venue.

Century Park Hotel is one of the hotel sponsors for Miss Earth 2018.  It has been supporting the pageant’s advocacy for three years in a row by providing the delegates a home away from home with its unique brand of Filipino hospitality.

Ludwig Wittgenstein once said, “The human body is the best picture of the human soul.” Over 90 delegates from different countries and regions showcased their curves and figures to celebrate the beauty and uniqueness of the human form.

Carousel Productions, Inc., is the official organizer of Miss Earth

Launched in 1976, the Century Park Hotel remains as one of the finest hotels in Manila. It is owned and operated by Maranaw Hotels and Resort Corporation and enjoys a mix of local and international patrons. The renowned establishment has over 500 rooms in varied types and facilities for a complete dining and leisure experience. To know more about Century Park Hotel, visit www.centurypark.com or contact information@centurypark.com.ph and telephone number: (632) 528-8888.

MNL HIP HOP FESTIVAL 2018 AT CIRCUIT MAKATI CONCERT GROUNDS

Last October 25, 2018 at HI MNL Events Club - Six of the best Hip Hop artist perform live to give a glimpse of what the audience can expect at the first and grandest Hip Hop Festival in the Philippines which will happen on November 30, 2018 at Circuit Makati Concert Grounds 2:00 pm - 2:00 am.

Hip Hop music is one of the favorite music genres of the youth nowadays because it easily attracts the attention of the listener by the beat of sounds and the message it conveyed. They can really relate to the message of the music that applies to the life of every individual. Personally, I love Hip Hop music especially if I understand the message of the lyrics and a good beat that makes me dance.

Top Performers of the night:

• Ron Henley
• Kleb
• Pino G
• Baysa & R1ch
• Poor Taste
• Dj Ash Wednesday

Along with this event is the launching of the music video called PISI which is about a relationship that used to be thriving and full of love until it wasn't anymore. The relationship is deteriorating and full of doubts & misunderstandings. The other side one is getting tired from fighting and the other one is losing interest for the relationship to work out. There might be problems entangled in every relationship, but for sure, there always be one who wants to work things out and try to save whatever is left. This song is about someone who is on the brink of giving up or saving up. We all went through this one-sided relationships.

MNL HIP HOP 2018  is presented by ApoDrop production decided to have this event because it's channeling the youth to be more inclined to music and expression. Hip Hop here in the Philippines isn't just about genre and music selection, it is about a culture and a community of people with the same liking. You can anticipate that all the elements of Hip Hop will be experienced during the festival.

30 ARTIST / 3 HIP HOP DJs / 7 Side Activities


LIST OF ARTIST FOR THE FESTIVAL 

LOONIE / AL JAMES / RON HENLEY /APEKZ / MIKE KOSA / 727 CLIQUE / BAWAL CLAN / ACDMNDS / DJ BADBOY JEFF / DJ DAXX / DJ BUDDHA / 1017 HOODLUMS / TURF ENTERTAINMENT / JUAN THUGS / PRICETAGG / KRIS DELANO / CLR  / BECAUSE / THIRD FLO' / TINY MONTANA / ABADDON / NEGATIBO / GAT DANG CROOKS / MADE IN MANILA / KEMISTRI / K-LEB / LO KI / KENT MNL / ZJAY / PIKASO / DASH CALZADO / ARAW ARAW SUNDAY SQUAD / PSYCHEDELIC BOYS

Let us promote Filipino culture, arts, and environmentalism through lyrical poetry. Let's support the original Pinoy music composition. Listen and be inspired by the message conveyed through the voice and beat of Hip Hop Music.

HI EVENTS CLUB MANILA by City Park Manila is a perfect place to enjoy your weekly parties that bring out the wildness in you. They bring the best DJs in town that gives life to the party all night. Dance with the lights pour out your soul, and enjoy the party until the dawn of light. They offer a wide range of signature drinks, cocktails, and mocktails. 

Be enchanted by the first ever type of CAPSULE  only at City Park Hotel Manila. Most of the rooms offer an astonishing room accommodation.

For tickets please visit https://smtickets.com/

Sm Cares and Department of Health United Against Breast Cancer

October has become the month to commemorate breast cancer awareness. During this month various organization has performed different activities to encourage, help, and strengthen their networks to reach more women suffering from the same illness. Gladly, that this event is continuously conducted every year and more patients have given attention. It gives more hope and peace of mind to all women with or without breast cancer. 

The answer is already here, we just have to equip the proper knowledge and attention to our health condititon and spread the news that breast cancer is an illness we should not fear off. Share the love and join every year to this celebration.

Breast cancer has become one of the leading types of cancer worldwide, with a projection that 1 out of 13 Filipinas will develop the disease in her lifetime, according to the Philippine Breast Cancer Society.

Sm Cares the corporate social responsibility arm of SM Prime Holdings, has partnered with the Department of Health (DOH) and SM City North Edsa to strengthen the fight against breast cancer in the celebration of Breast Cancer Awareness Month.

Earlier this month, they held Pink Ribbon Day, and now Power in Pink. We remain persistent in reaching out and strengthening Filipino women around the country by letting them know that there is

nothing to fear. The earlier you detect it (breast cancer), the faster it can be cured.” said Berna Velasco, program director for SM Cares Program on Women and Breastfeeding, during the event held at the Skydome of SM City North EDSA.

As part of the celebration, they provided Free clinical breast examinations conducted by volunteer doctors. Full of valuable information about breast cancer is also shared during the speech of different speakers coming from the different organization.

Power in Pink also featured a mall walkathon, an introduction of all support groups and a lay forum,

“Breast Cancer 101.”

The project aims to unify all groups nationwide to strengthen their network in raising awareness, early detection, and early intervention in the fight against breast cancer. With the theme “United we fight!”, attendees were comprised of different national support groups, doctors, families, and friends of breast cancer advocacy supporters. 

SM Cares makes it a point to support women in communities where they are present. Some of their programs include a program on Persons with Disabilities, Children and Youth, Women and Breastfeeding Mothers, Environment Sustainability, Senior Citizens, and Overseas Filipino Workers (Global Pinoy). Breastfeeding stations across all SM Supermalls nationwide are provided as part of its program to allow mothers the convenience and freedom in nourishing their babies.

Through Power in Pink, SM Cares looks forward to strengthening partnerships with various government and non-government organizations in advancing the advocacy for women and the fight against breast cancer.

To know more about SM Cares, please visit  www.smcares.com.ph ,  www.facebook.com/OfficialSMCares  or email smcares@prime.com

Shopee announces the New Christmas Ambasaddor Mr. Jose Mari Chan for Shopee Big Christmas Sale 11.11-12.12

To kickstart the holiday season Shopee, the leading e-commerce platform in Southeast Asia and Taiwan returns the biggest Christmas sale of the year (Shopee 11.11 - 12.12 Big Christmas Sale) along with the introduction of the New Christmas ambassador Jose Mari Chan. He also stars in Shopee’s latest Christmas television commercial that will screen nationwide starting October 26 so watch for it!

Two months before the much-awaited event of the year which is Christmas, during this season most of the people busy buying their gifts for their loved ones. The most common place to go with is the "Divisoria" which known for selling affordable goods. Even though it's a crowded place and a bit far, more people still grabbing this old fashion habit. I personally experience it and went there a couple of times and I can say the scenario is just the same. You have to embrace the traffic and jam of over so many people.

The launch of this Shopee Big Christmas Sale will give an ease for everyone to shop the perfect gift without consuming more time going to malls or market. It' a wise choice to shop online because it gives you a lot of savings.

“Christmas is the most celebrated holiday in the Philippines, and Filipino shoppers are known to start their holiday shopping earlier. In line with this, we are once again bringing back Shopee 11.11 - 12.12 Big Christmas Sale, this time with an even bigger lineup of promotions said by Mr. Terence Pang, Chief Operating Officer Shopee.

We are also honored to have Jose Mari Chan, a household name in the Philippines, join us as our first official Christmas ambassador. Jose Mari Chan embodies the Christmas spirit, and his positive and cheery personality reflects Shopee’s commitment to bringing more joy to shoppers this year-end season. he added"

“With tons of unbeatable promotions and exciting features launched in response to users’ feedback and demands, Shopee 11.11 - 12.12 Big Christmas Sale is a showcase of Shopee’s continued commitment to delivering the best online shopping experience to consumers in the region, especially during this festive holiday season. We invite everyone to shop together on Shopee 11.11 - 12.12 Big Christmas Sale,” closed Pang.

Jose Mari Chan fans can look forward to a series of exciting Shopee activations with him in the weeks ahead, including once-in-a-lifetime experiences such as the opportunity to sing a duet with him, receive a special dedicated song from him, or to meet and spend time with him on his Shopee Wish Bus tour. In line with the appointment of Jose Mari Chan as Shopee’s Christmas Ambassador is the launch of the Jose Mari Chan Road to Christmas campaign, which will take place from October 26 to December 12. 

11 Million Shopee Coins up for grabs for Shopee Shake
Shopee is bringing back its iconic in-app game, Shopee Shake, this time with an upsized pool of over 11 million Shopee Coins up for grabs. As a special treat this Christmas season, users will also stand a chance to win surprise Shopee Shake prizes, including roundtrip tickets to Australia, Malaysia, and Japan sponsored by Cebu Pacific. Shopee Shake will be happening twice daily, and nine times on 11.11 Shopee Shake Day on November 3 and 11.11 Big Christmas Sale on November 11.

16 themed days leading up to the big sale 
Shopee 11.11 - 12.12 Big Christmas Sale will see an expanded lineup of themed days, which were a hit among users during the recent Shopee 9.9 Super Shopping Day. This time, users can look forward to 16 back-to-back themed days leading up to 11 November, with not to be missed days including:

• 11.11 Flash Sale Day happening on October 26 and November 6 featuring 9 windows of upsized flash deals, and a bonus Free Shipping with no minimum spend for flash deals
• 11.11 Vouchers Day happening on October 29, where a wide variety of sitewide and category vouchers will be given away.
• 11.11 Free Shipping Day happening on November 1 where users can enjoy free shipping for a lower minimum spend of only 299

Exclusive perks for Shopee users
On top of thousands of deals from leading local and international brands including Maybelline, P&G, Mossimo, Unilever, Wyeth, Platinum Karaoke, ASUS, and Unisilver Time, and many more; shoppers can also look forward to additional perks  presented in collaboration with Shopee’s exclusive 11.11 partners, including:

• SMART customers who subscribe for or renew their SMART plan from October 26 to November 3 will receive Shopee vouchers worth up to ?300, which can be used for purchases made until the 11.11 Big Christmas Sale on November 11. 
• Viber users who download the special Shopee Christmas Stickers from October 25 to November 11 will receive Shopee discount vouchers.  

The first wave of promotions will start from October 26 in the lead up to the 11.11 Big Christmas Sale happening on 11 November. Users can look forward to discounts of up to 99% off all categories, daily free shipping promotions, and an upsized coins pool of over 11 million Shopee Coins to be won from Shopee Shake.

“Christmas is a time for us to come together and celebrate. I am thrilled to be joining the Shopee family to spread cheer to all Filipinos this festive season, and to be part of Shopee’s first ever Christmas television commercial. I welcome everyone to join Shopee and I'm kickstarting the Christmas season with Shopee 11.11 - 12.12 Big Christmas Sale, and look forward to collaborating with Shopee to deliver a series of surprises this Christmas,” said Jose Mari Chan.

For more information on the Shopee 11.11 - 12.12 Big Christmas Sale, visit https://shopee.ph/11-11

For more information on the upcoming activations with Jose Mari Chan, visit https://shopee.ph/m/jmc-road-to-christmas

Download the Shopee app for free on the App Store or Google Play Store.


About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice.

Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.

Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Greater Southeast Asia. Sea's mission is to better the lives of consumers and small businesses with technology and is listed on the NYSE under the symbol SE.

FWD Life Philippines, one of the country’s fastest-growing life insurers, gamied its newest product offering, Set for Tomorrow, in Live to Play

It was an afternoon of fun-thrilling activity during the launch of "Set For Tomorrow" from FWD Life Philippines. One of the country’s fastest-growing life insurers has introduced a series of new protection plans that can be tailored to meet individual customer needs.

Everyone is so excited to play the Praxis game and how this game is all about. This is also a rare scenario for us media partner attending an event like this that involve a role-playing game so it makes more exhilarating. Until now I can't get over to the game because I have regrets that I did not able to do the right decision. I know from the beginning that the ultimate goal of this game is to have the highest income above to all other players. I almost there earning 81,900 in total but other players earn more than I have, so I feel frustrated at the end. My mind dissecting where I did the mistake or made lapses over the game. This game gives me the idea and advantage to mind those important assets that can give potential ascendency in the future. "Set for Tomorrow" Life Insurance is one of the assets that everyone must have for their family.

PRAXIS

A financial literacy program done through a board game that tests the player’s financial knowledge and helps them make better decisions in securing their financial future. Praxis® simulates real-life scenarios, teaches players how to make financial decisions, and gives a glimpse of consequences that come with certain decisions. Its fun and different techniques of teaching financial literacy and introducing the FWD brand is very much aligned to FWD’s vision: to change the way people feel about insurance.

FWD Life Insurance and The Praxis Company’s partnership dates back to 2016. Since then, they have worked closely in bringing to life fun and educational gameplays with the goal of instilling financial literacy to Filipinos. 

Simulating real-life scenarios and career milestones, participants were challenged to put their money smarts and financial strategies to the test, while exploring opportunities afforded to them by the Set for Tomorrow product line. The game’s scenarios are specific to Set for Tomorrow’s key benefits to give the players a better understanding and clearer appreciation of this product suite.

Set for Tomorrow 

Life insurance that’s with you in every step of your financial journey. The most important milestones in every stage of your life deserve to be protected. Set for Tomorrow provides three affordable and flexible solutions that fit your protection needs and make you and your family’s dreams come true, even if you are no longer around.

“FWD’s Set for Tomorrow will provide protection for the people we love and care about. The coverage amount and period can be customized to any personal situation and budget. Our aim is to make real and substantial protection accessible to everyone,” said FWD Life Philippines President and Chief Executive Officer Peter Grimes. 

“Set for Tomorrow caters to Filipinos from 18 to 70 years of age, from young urban professionals to

retirees,” Peter added. “With very basic social security, many professionals have an enormous protection gap.”

Taking responsibility to protect those you love

In today’s uncertain world, FWD’s latest insurance product is there to protect the ones you love.

Three common reasons that lead to financial problems for those left behind include:

• People have loans and accountabilities that are transferred to their family if they are no longer around.
• Raising a family requires time and money. Also, if the breadwinner falls away, the family will still need money to continue living a life with dignity.
• People who build up wealth worry about what they leave behind and especially how to best avoid a family crisis in settling estate taxes and dividing assets. As part of any estate planning solution, long-term insurance coverage is essential to evenly share the assets and ensure those left behind feel equally treated.

Solutions that provide guaranteed protection and give you peace of mind

The insurance product has three variants that address the different needs to take care of those left behind should the unexpected happen—Short Term Cover, Income Protector, and Estate Protector.

FWD’s Set for Tomorrow has three variants that meet the needs of the modern Filipino. Short Term

Cover is an affordable term life plan that provides guaranteed life insurance coverage for five or 10

years.

Income Protector ensures that your family can continue their life even if you are no longer around. Lastly, Estate Protector is a whole-life plan that provides guaranteed life insurance coverage until 120 years of age. 

FWD wants to guide people in fitting the right variant, protection amount, coverage period, and payment terms to the customer’s preferences and abilities. With this in mind, FWD launched an online calculator “Cali”. By answering just a few questions, Cali allows you to determine the best solution for you and your budget. To find out the Set for Tomorrow plan that’s perfect for your budget and insurance needs, simply visit cali.ph/SetForTomorrow. FWD’s Set for Tomorrow plans are now available through FWD Life’s 

FWD’s Set for Tomorrow plans are now available through FWD Life’s Financial Wealth Planners. Interested customers may call the 24/7 FWD Customer Connect Hotline at (02) 888-8388 or chat with a Customer Connect Executive via FWD’s 24/7 Live Chat (www.fwd.com.ph) to set an appointment. The plans will also soon be available at all branches of Security Bank, FWD’s bancassurance partner.